Gui Qian DENG

Tel : +86 13764502617 Nationality: Chinese

E-mail: dengguiqian@yahoo.com Address: 2101, No. 1277 Xi Kang Road, Shanghai, China
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Personal International business woman with 11 years work experience and an MBA from the UK. 8 years corporate experience in
Profile the transportation sector, with multiple promotions to COO and Vice President. 2 years strategy experience, first in the
strategy group of a Fortune 100 and second as a consultant with a leading European boutique consulting firm, with project
work in the food & beverage, machine tool and energy sectors. Excellent skills base covering corporate strategy
management, performance management, project management, strong interpersonal skills and communication skills

Educational MBA (Lancaster University Management School) 10/2005—09/2006

Qualification Distinction / Outstanding Project Award/ Dean’s Bursary Award / Best Presentation Skills Lancaster, UK

BA in English Linguistics Honours Programme, Shandong University 09/2003—07/2005

Honour of Distinction Jinan, China

AA in Economics / International Trade, Shandong Economics / International Trade Institute 09/1990—07/1994

Top Student of the Year Qingdao, China

Professional Advanced Finance and Investment – Shanghai Jiao Tong University 5/2009- Now
Qualification Fellow Member of Chartered Managers Institute 11/2007
CIMA (Chartered Institute of Management Accountancy) Certificate 12/2006

Career Blossom Management Consultancy Limited

History Senior Consultant, Partner 06/2009-Now
• BMC is a strategy consultancy firm advising medium-size European MNCs on their China strategy Shanghai, China
•Co-founder, responsible for project acquisition, client management, project execution and deliverable
Hands-on approach in the entire project management including team formation and development.

InterChina Consulting
Strategy Consultant 07/2008-05/2009
•Multiple project manager experience in China entry strategy, retail, distribution strategy and market Shanghai, China
Intelligence with expertise in Food & Beverage, Retail, Machinery, Healthcare and Energy industries.
• Client management experience with excellent project deliverables and client feedback.
• Responsibility and skills of coaching and developing junior staff.

Siemens Transportation Systems Group.

Top+ Specialist Group Strategy Department,
10/2007-03/2008
•As part of a global strategy team, set up top+ program in China to drive strategy execution and Beijing, China
monitor progress. Excellent plan as approved by Siemens HQ.
•As internal consultant, identify needs, initiate and conduct projects for seven SBUs of the Group.
•Identify and facilitate best practice sharing to build on organizational learning and competence. 08/1997-07/2005

SITC Maritime (Group) Co., Ltd. 07/2003– 07/2005

Best Manager Award throughout the tenure. Qingdao, China

COO, GM of Operation and Procurement, SITC Lines (Group) Ltd.

•Participate overall strategy formulation and implementation integrating procurement and operation
with corporate strategy; Took P/L responsibility with a yearly budget up to $450m with 30% year-on-
year growth for six consecutive years.
•Overview and lead contract negotiation for sourcing both tangible and intangible products; Establish
a solid supplier base, develop and maintain sustainable partnerships with key suppliers.
•Establish and manage a network covering 40+ cities and 60+ suppliers in Asia. Optimize
operational process, performance management system, eg, KPI, balanced-score-card winning the 07/2001 – 06/2003
award of Top Ten Supply Chain Management in China in 2005. Qingdao, China
• Leverage interest of various stakeholders and lead cross-functional teams in project management;

Vice General Manager, SITC Lines Co., Ltd.

•Overview and coordinate activities of marketing, procurement and operation departments; 04/1999 – 06/2001
•Develop marketing strategy, eg, strategic positioning, segmentation, branding, pricing; optimize Qingdao, China
distribution channel, develop and integrate suppliers, formalize sales team management scheme;
• Coordinate or lead cross-function projects, eg, market entry to SE Asia, data mining.

Manager of Operation, Commercial Departments / Assistant GM, SITC Lines Co., Ltd.
• Conduct business intelligence research, analysis to evaluate operational results from both financial
03/1999-06/1999
and business perspectives; Integrate finance and market departments in assessing dynamic
Kobe, Japan
competitiveness of the business and report to the management team;
•Support GM in overall administration with ad hoc tasks, eg, coordinate project management.
08/1997-02/1999
Business Co-ordinator, SITC Japan Co., Ltd. Qingdao, China
•Perform all-rounded research/analysis of the Japanese operation, report to the HQ management;

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•Organise meetings and events with agencies, customers and local staff for cultural alignment.
Business Supervisor, SITC Lines Co., Ltd.
•Participate R&D management, analytical tools design, data modelling, forecasting, simulation,
business model / service routes design and soundness evaluation;
As the focal point coordinate cross-functional activities of ISO 9000-Accreditation project.
Career Project Management Experience In Various Discipline
Highlights
1. Distribution Strategy to Build Up A Volume Market, InterChina Consulting 12/2008-03/2009
Structured and planned the scope of research and process; defined and controlled the depth and width of
data collection and analytical work required. Coordinated three working streams in customer survey,
competitor benchmarking and distribution model benchmarking. Led team discussion to identify
problems, formulate strategies, action plans and evaluate options. Related to clients’ experience and
engaged their ideas through muitple presentations and periodical reviews.
Result: Excellent feedback and satisfied client.

2.Global Sourcing Benchmarking, Siemens Transportation Systems Group 12/2007-03/2008

As an internal consultant conducted global sourcing benchmarking project against best-in-class Beijing, China
competitors. Designed project scope, structure and methodology, performed in-depth secondary
research and primary research with senior managers and industrial experts. Identified best practices to
draw on, defined areas to examine and improve including organizational architect, staffing, process,
performance measurement and incentive schemes, employee development and culture change.
Result: Approved project proposal for future phases from Siemens HQ.

3. Strategic Alliance & Change, Siemens Transmission and Distribution Group 07/2006-09/2006
Took on external consultant role with this professionally conducted full lifecycle project to develop a Manchester, UK
solution in response to a structural change in the energy sector. Performed secondary research and
primary interviews with 10 senior managers and gathered insightful knowledge about the energy (gas
and electricity) sector, market, the organization, the competitors and customers. Evaluated pros and cons
of various forms/structures of partnership as the recommended viable options. Developed the process of
integration among partners highlighting the importance and techniques of organizational architect,
cultural alignment and human factor in the change process.
Result: Awards of Distinction from Siemens and External Assessment Authority. Recommended
Outstanding Project by Lancaster MBA programme Director.

4. Data Warehouse and Data Mining, SITC Container Lines Co., Ltd. 06/2002-12/2004
As chief business representative, co-led an integrated Data Management project for data collection, Qingdao, China
channelling, modelling, and analysis to support decision-making process both at operational and
corporate levels. Worked in cross-function teams including technicians, staff, line managers, senior
executives and the CEO to define and translate the requirement of decision makers at all levels by
indentifying decision variables, mapping process, designing models and matrixes to improve the
accuracy, transparency, effectiveness and efficiency of the decision-making process.
Result: Improved decision-making process that meets the expectation of related stakeholders.

Industrial Experience In Strategic Procurement/Operation Management 03/2000-07/2005

SITC Container Lines Co., Ltd. Qingdao, China

Participated corporate strategy formulation and implementation contributing from an inside-out approach
integrating procurement / operation with the overall strategy. Designed and made continuous
improvement of procurement organizational architect, operational process, quality standards and quality
control systems. Overviewed and led contract negotiation in collaboration with technical departments with
a budget responsibility up to $450m per annum. Conducted asset lifecycle management to optimize both
financial benefit and operational efficiency. Coordinated in cross-function teams, for example, worked
with marketing dept on supply/demand monitoring program to maximize revenue and asset utilization
rate. Managed a sophisticated value chain by establishing effective performance measurement systems
and leveraging relationships with a wide range of stakeholders to reach objectives. Facilitated best
practice sharing to build on organizational learning.

Further Effective Presentation, Logic Thinking of Consultant, Lateral Thinking, Graphical Presentation of 08/2008-04/2009
Training Data
Series training courses organised by InterChina Consulting.

Presenting with Best Impact by Power Point, Siemens Learning Campus 04/2008-04/2008
Intensive course to improve presentation skills with PPT. Beijing, China

Top+ training Siemens Learning Campus

Integrated course for introduction of Siemens Management concepts, frameworks, tools, programs 12/2007-12/2007
and its application. Essential modules include benchmarking, market transparency, cost-effectiveness, Munich, Germany
business score card, etc. Moderation skills cover effective communication, conflict management,
facilitation and influencing skills.

China-Europe International Business School 11/2003-11/2003

Integrated Course for Young Managers with Potential Shanghai, China
Leadership/Organisational Behaviour/Strategic Marketing/Finance for non-financial managers.

China-Europe International Business School 06/2004-06/2004

Strategic Cost Management, Activity-based Costing Shanghai, China

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Computing High proficiency in Microsoft Office package with programmes such as Word, Excel, Power Point.
Skills
References Mr. James, Sinclair, Partner and Strategy Director, InterChina Consulting
Mr. Dirk Hoke, Siemens Limited China, Transportation Systems President
Mr. Rob Leech, Director of Business Development Department, Siemens (STDL)
Ms. Julie Gabriel-Clarke, Lancaster University MBA Programme Manager

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