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Afforestation in India

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Afforestation in India - Presentation Transcript


1. AFFORESTATION
2. Afforestation and its benefits
o Afforestation is planting seeds or trees to make a forest on land which has
not been a forest recently, or which has never been a forest
o Benefits of Afforestation
 It restores ecological balance of all eco systems.
 It maintains biological diversity
 It act as catchments for the soil and water conservation
 Plating tress can stabilize soils by increasing interception, Bring
soil together and prevent soil erosion
 Prevent floods and safeguard future of the tribal people.
 Stabilized the climate and the forest products.
3. Facts of Afforestation in INDIA
o Total Forest Cover of India is 630 sq.km. which is 19.45 per cent of total
geographical area which states that there is imbalance in forest
management.
o India contribute
 18% of World Population.
 15 % of the Worlds livestock
 Just 2% of Geographical area
 Forest Area is 1% and per capita is 0.08% which is even lower
than world average of 0.8%.
o Large Scale Deforestation and non optimal Afforestation are root and
branch cause for the present crisis.

Ninth Five Year Plan is already started and results of previous of plans shows
depressing result

4. Afforestation in India
o Afforestation a programme to protect the requirements of society,
economy and environment is divided to broad categories.
 Production forestry : Afforestation programme wherein emphasis
is given on production of timber and wood for industrial use.
 Social forestry : A programme which is instrumental in
 Protecting social/public by increasing fuel, wood supply,
fodder supply, protection of agriculture fields against winds
 Social Forestry are Farm Forestry, Rural forestry and
Urban Forestry

In India Afforestation is not a programme but a mission which requires public


participation

5. Emerging Trends in India


o Even after completion of Eight Five Year Plan, our Contribution to world
forest coverage is far below the world average. Till now we have only 1%
of world forest coverage.
o Below figure indicates that for 2 years i.e. 87 & 90 we were moving in
right direction, however emerging trends indicate that in majority of cases,
the development of forest is haphazard
o Lapses in distribution system which virtually affect the implementation
process
o Innovate strategy for Marketing Afforestation is thus a need of an hour
6. Afforestation Marketing and its Justifications
o Afforestation Marketing focuses on the application of marketing principles
for the time honoured and effective implementation of programme social
interest are protected, ecological balance is maintained and avenues are
paved for the development of economy.
o Following Points justify the application of societal marketing principles
 An Optimal mix for Afforestation programme.
 Inculcating Mass Awareness.
 Cost effectiveness
 Benefits of Sensitive Segment
 Benefits of Rural Economy
 Maintaining the Ecological Balance
 Transforming the Programme into mission.
7. Afforestation MIX & Promotion Afforestation
o Afforestation MIX:
 Based on the properties of different groups of plants, formulation
of package which will help in making the programme profitable
and thus succeeding in having fair bending of environmental and
commercial considerations.
 Afforestation MIX constitutes
 Rural Forestry: Ownership of land is of Public or forestry is
found in community and panchayat land
 Farm Forestry: Ownership of land is of individual and it’s a
process of technological benefits to farm sector.
 Urban Forestry: Urban forestry aims at bringing trees to
doors of urban people and developing aesthic sense.
 Industrial Forestry: Industrial forestry is process of
industrial transformation by supplying them necessary raw
materials.
o Promoting Afforestation:
 Throws more light on promotional creative efforts which helps in
inculcating mass awareness.
 Using Sophisticated media and highly professional advertisement
agencies
 Emphasis on Rural Segment by using Songs and Drama Division
of Govt of India. Folks songs and dramas based on Afforestation
would be helpful in motivating the rural prospects
8. Pricing, Distributions
o Pricing:
 Good Support from different global organizations, however there
are cases of financial insolvency.
 The financial constraint in affecting proper maintenance and
protection of plants.
 State Forest Department should assign due weightage to those
plants which are more productive or have commercial value.
 Implementing innovative strategy for identifying the leakage
o Distribution:
 Need of Innovation strategy in the distribution system which
contracts the gap and makes the distribution process smooth and
fast.
 Involvement of voluntary social organizations for distribution.
 Minimizing the no of channel for distribution and activating the
lower level personnel by offering them incentives.
9. Question 1:
 Do you find Formulation of Afforestation MIX an Essential
Dimension for making Afforestation Program productive? Justify
your answer
10. ANSWER 1: YES
o Afforestation mix for rural economy includes both rural forestry
(community land) and farm forestry (individual land).
11. Question 2:
o An Optimal Afforestation MIX makes possible a flair blending of
Environmental and Economic considerations” . Comment on this
statement and suggest the Afforestation mix that you find suitable for
Rural forestry.
12. Question 2:
 Blind Afforestation has proved to be non productive. Without
knowing the nature and properties of plants, Afforestation
programme cannot be profitable.
 Majority of Sate Forest Department personnel are not aware of the
nature and properties of plants
 Most Vital Process in the Blending process is selection of suitable
tress which on the one hand generates more oxygen and are also
found productive.
 It is important that different constituents of the programme is well
tested in view of of changing social, economic requirements.
 Thus based on the different groups of plants, a package should be
formulated which help in making the programme profitable and
thus can succeed in having a fair blending of environmental and
commercial conditions
13. Afforestation Mix suitable for Rural Forestry
 In rural economy of India, due weightage needs to be assign to
rural and farm forestry for fulfilling multi- faceted needs of rural
society .
 Fodder for Livestock
 Fuel wood for Kitchen
 Small Timber for house construction
 Protection of Degraded Land
 Productive Utilization of idle land
 Making Organic Manure from Cow Dung
 In addition, the mix should also take into consideration the
development of industries of different categories by supplying raw
materials such as wood for timber industry, sports items, silk
industry, bee- keeping industry, dairy industry and paper industry
which would be strong foundation for the development of small
and cottage industries
14. Question 3:
o In a true sense we are at the brink of an Environmental Disaster”. In the
light of this statement justify the rationale of Innovative Marketing for
Afforestation Program? .
15.
o Background
o India’s share of the Global Forest cover is merely 1 %
o Despite initiatives undertaken for afforestation in the various 5 year plans,
the results have been limited.
o Afforestation initiatives have not been very successful on account of
several barriers
 Lack of Awareness among the masses
 Poor support from the Govt Agencies
 Unplanned afforestation
 Lack of Financial Support

Question 3:

16.
o The concept of Afforestation Marketing focuses on a managerial approach
in promoting afforestation which keeps pace with our socio-economic and
environmental requirements
o The need of the hour is thus an Innovative Marketing approach to
Afforestation by looking at the entire marketing mix and variables that
impact the results.
o This is critical considering the situation that we find ourselves with
unplanned industrialization, polluted cities, degraded forests, ecological
imbalances requiring a sense of urgency.

Question 3:

17.
o Why Market Afforestation ?
o Formulating an optimal afforestation mix that will ensure that a good mix
of trees & plants are selected which makes the program commercially
viable.
o Inculcating Mass Awareness so that barriers are removed from the minds
of the people.
o Making the Afforestation Cost Effective so that it becomes a self-
sustaining initiative which is commercially viable.
o Segmenting the market to identify sensitive Target Segments.

Question 3:

18.
o Developing and Improving on the Benefits the program will have
especially for the Rural Masses.
o Maintaining Ecological Balance taking into account the geography of the
region and specific needs of the local populace.
o Transforming Afforestation from a mere program into a mission for
change.
o Thus we can see that there is a need for an Innovative Marketing Program
that integrates all the above elements to achieve the desired results through
various Marketing Techniques.
o What we lack is the managerial proficiency and commitment required to
undertake such a mission which is what we should aim to bridge in this
session.

Question 3:

19. Question 4:
o What is the relevance of Social Forestry to the Development of Rural
India ? Discuss.
20. Question 4:
o Social Forestry
o Afforestation undertaken as a community development program aimed at
protecting the social / public interest, protecting the environment, and
supplying essential materials to different category of users / industries.
o 3 Key Constituents
 Rural Forestry …..Undertaken on Community Panchayat Land
 Farm Forestry…..Undertaken on Individual Farm Land
 Urban Forestry…..Undertaken in City Land.
21. Question 4:
o Farm Forestry
 Afforestation initiative undertaken by Individuals on their farms
lands with or without Government support.
 Benefits are as follows
 Source of supply of firewood replacing Cow Dung which
can now be used for fodder improving productivity
 Helps build a balanced rural economy through supply of
firewood, small timber and fodder meeting daily
requirements and also generating income.
 Helps protect agricultural fields against winds, sand casting
& erosion
22. Question 4:
o Rural Forestry
 Undertaken on Community Land, Panchayat Lands, Degraded
Forests, Road and Railway sides, canal banks, etc
 It includes restoration of derelict area bearing scars of industrial
activity like quarrying, mining, road construction, lime burning,etc
 Rural Forestry helps supply essential raw materials to support the
cottage industry like honey, sport goods, silk, edible oil from
seeds, paper, etc.
 The rural masses also benefit by way of employment opportunity
the initiative provides
23. Question 4:
o In order to make this work 2 important issues are
 (1) Optimal Blend of Rural & Farm Forestry
 (2) To formulate a mix of different groups of trees found
commercially viable, environmentally friendly and geographically
acceptable.
o A fair blend of Rural Forestry and Farm Forestry is a crying need of the
rural economy and if we professionally manage the afforestation it will
have a great economic and social impact besides protecting the
environment.
24. Question 5:
o A crying need of the hour is to inculcate Mass Tree Consciousness”.
Discuss this statement in the face of creative promotional strategies that
you expect to be more sensitive in the Indian Setting.
25. Question 5:
o The biggest barrier to change is resistance from people especially with
illiteracy levels being high, people are not sensitive to the need for
afforestation
o The challenge here is to create mass awareness about the need for
afforestation by effectively selling the benefits of these initiatives.
o If we succeed in creating awareness, the “Tree Consciousness” among the
masses would remove all the hurdles in the implementation of the
program.
26. Question 5:
o Segmentation – Target each segment differently…In polluted cities and
specific areas people would be more affected by the environmental
degradation.
o Mass Media needs to be used and Creative Advertisements that draw
attention and simulate interests
o In rural areas, it is important to take the help of Opinion Leaders like
Panchayat Heads, to drive the message across to community
o In a rural setting, religious sentimental values associated with trees (eg.
Pipal, Neem) can be exploited to reach out to an audience who may not be
receptive to logic.
27. Question 5:
o Financial incentives can be offered to the farmers for undertaking
afforestation where the idle land is provided by the Govt and benefits of
the trees grown are shared by the individual
o Govt Personnel to be trained effectively to manage the promotion activity,
be given adequate incentives to motivate them to convince people.
o Folk songs, dramas, road shows to be organized to create awareness
among the masses.
o Public Relation Tools to be used by organizing events, conferences that
get media coverage and draw attention to the need for afforestation.
28. Question 5:
o Govt can tie-up with schools where children are involved in planting
saplings so that the tree consciousness is created at a young &
impressionable age.
o Seminars to be organized in villages during gathering highlighting the
“Economic” benefits – when they see potential for additional income they
would be attracted to contribute.
o Service Providers can encourage their consumers to subscribe to email
bills and help reduce paper consumption, thereby saving trees. Example –
Idea Campaign on Ebills.
o Govt can tie-up with Service Providers, Websites, where urban population
can contribute financially to Afforestation initiatives.
29. Question 5:
o Govt should initiate a national day for Tree Plantation with several
celebrities appealing to different section of the population being involved
in the initiatives.
o Town / City planners to be educated on the need for Afforestation and
how it can help improve the aesthetics of the city besides being
environmentally friendly

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