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 1. Established name and 1. Pepsi target only young
reputation. customers in their

promotions.
2.Market Leaders
2. Not available in far off rural
3. Brand loyal customers. areas.
4. Strong international
3. Unavailability of all
position.
products of Pepsi at the same
5. Attractive work time at the same outlet.
environment 4. Decline In Taste and
6. Strong advertising Quality
campaigns.
5. Centralized Decision
7. Vast distribution channels Making

6. Not all the PepsiCo

products bear the company
name.

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1. Demand of Pepsi is more ‰ ccc
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than its competitors. Company Can Introduce By Introducing Non-
New Product Or Non- Carbonated Drinks Pepsi
2. Increase in population Carbonated Drinks Can Capture Different Age
Groups.
3. The company may also Because It Have Good
diversify its business in some Brand Equity, Large
‰ 

other potential business. Resources Sampling in different
events to capture the
4. Increased interest of
people in musical groups,
cultural shows and sports has
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 customers by offering
By Having Good Distribution
better taste and quality.
Channel Co. Can Focus Easily
on Fast Food Restaurants,
provided an opportunity for ‰  

Clubs. Placement strategy of
Pepsi to increase its sales ‰ c
 each and every product
through them. should be sought after.
Pepsi has a strong and wide
5. Increasing demand of distribution channel which
beverages among young will help in product
generation will increase diversification.
growth rate in this industry

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1.Tough rivalry among ‰ cc ‰ 
competitors Because Co. Has Financial By improving the taste &
Recourses And quality company can
2. Cola drinks are not good Distribution Channel reposition its products
for the health so the Therefore It Can Produce can take long term
awareness level of the people Non-Carbonated Drinks. position on maturity
is increasing which is a big stage.
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threat to the company.
Backward Integration for ‰ 
3. Economic downfall might its own electricity
generation Healthy energy drinks for
bring meaning full damages
youth for customer
4. Government regulations
5.. Non-Carbonated
Substitutes and Fake
Products
7. Shortage of electricity
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Market development to
gain profits even in
occurrence of unforeseen
events