Fatima Suwaidi

Ayse Sahin
 Google

• Googol, a one followed by 100 zeros; 10 100

What is the core tenet of Google's strategy to
dominate the field of search engines?

• Google is known to be the number one search

engine globally

• Google market share is around 70% of the market

• Google has a very unique infrastructure

• The revenues are generated from advertising

activities
How is Google different from other major
search engines?

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• Re lia
What is PageRank? How is it effective? What
are the limitations?
• Definition:

– Page Rank checker is a free service to check Google™

page rank instantly via online PR checker or by adding
a PageRank checking button to your web pages

• Limitations:

– Only rank one website, done one at a time

 What kind of business model(s) does Google
use?
• A business model is compromised of three
points:

– Customer Value-Creating Proposition

– An Economic Logic
– Resources and Capabilities
 What kind of business model(s) does Google
use?

• Google follows the Freemium business model

type

• Google has only one product

• And that product is you

Thank You