MARTHANDAM COLLEGE OF ENGINEERING AND TECHNOLOGY 13.

a) Explain in detail about online advertising paradigms (16)

MODEL EXAM (MARCH– 2010) (Or)
Semester VIII b) i) With suitable block diagram explain the technological
INFORMATION TECHNOLOGY components of education on demand (6)
IT1007– ELECTRONICS COMMERCE ii) What are the components of software agents? (4)
Time: 9.30 am -12.30 pm Maximum Marks : 100 iii) Write in brief about training on demand. (6)
Staff: D. Navis Nayagam
_________________________________________________ 14. a) Explain the types of digital documents and explain any
Answer ALL Questions. two types in detail. (16)
PART A- (10 X 2= 20 marks) (Or)
1. What is E-commerce? List the applications of E- b) With a detailed block diagram explain the architecture of
business. data warehouse and discuss the steps to form the data
2. What are the major components of I-way? warehouse (16)
3. Give the difference between EDI and E-mail.
4. List the different types of electronic tokens.
5. List some applications of e-commerce. 15. a) Explain the layered architecture of ATM and explain the
6. What are the two major EDI standards? different layers. State the salient features of ATM. (16)
7. What are the three approaches for Agent reasoning (Or)
capability? b) Explain about broadband networks in detail (16)
8. Sketch an example of an Active document
9. List the methods used for multimedia data
compression
10. Name the segments of personal digital assistants

PART B- (5 X 16 = 80 Marks)

11. a) Explain in detail the ecommerce framework and discuss

in brief about media convergence (16)
(Or)
b) Explain about anatomy of ecommerce applications in detail
(16)

12. a) With a suitable block diagram explain the advantages

and operation of electronic checks. (16)
(Or)
b) i) Explain about EDIFACT and ANSI X.12 standards (6)
ii) Explain about the EDI envelope types in detail (10)