A

SUMMARY STUDY REPORT

OF

“AMAR UJALA”

AMONG OTHER NEWS PAPERS

IN

BAREILLY REGION

SUBMITTED TO: SUBMITTED BY:

Deptartment Of Management Studies, Mudit Manohar Manglik

Graphic Era Institute of Technology, M.B.A. (II semester)
Dehradun
 CONTENTS

• Preface

• Acknowledgement

• Organizational Profile
1. History
2. Present scenario
3. Department wise description of AMAR UJALA,
Bareilly
4. Hierarchical Arrangement

• SWOT Analysis

• Research Methodology

• Analysis Interpretation

• Outcomes

• Suggestions

• Conclusion of Comparative Study

• Questionnaire
 PREFACE

To become an effective and efficient marketing professional, it is very

necessary to get a good insight of market, to understand how things
really happen in market, the theoretical concepts and their practical
implications.

“As one cannot learn swimming without entering into the

water”. So I joined summer training in AMAR UJALA, Bareilly.

In this training I got the valuable experience of Marketing. It developed

a marketing thinking in myself and contributed a lot in making me a
marketing professional.

I have summarized my experience in this report. It is beneficial not only

to me but also to them who will study this report.
 Acknowledgement

This project report has been made possible with the co-operation of
many persons to whom I express my sincere gratitude and appreciation.

This work is a humble attempt to gain exposure in field of newspaper

and application of management concept in business field. I am very
grateful to people who supported me to transform the report in the
materialistic form. My modest sincere thanks are towards Mr. Nitin
Agarwal (Head) and Mr. Anuj Tyagi, Advertisement Deptt.,
AMAR UJALA, Bareilly for giving me a chance to work on this project.

I am highly thankful to Miss Geeta Tandon, Personnel Deptt. AMAR

UJALA, Bareilly for providing me an opportunity to undergo the training
in the organization.

I am also very thankful to Mr. Nitin Saxena for giving me their

valuable time to understand the working of different departments of
AMAR UJALA, Bareilly.

I am also thankful to the other officers and staff of AMAR UJALA<

Bareilly for their valuable co-operation and support.

I express my sincere thanks to my Dean Mr. Manish Bisht and

respected faculty members for their precious guidance and
encouragement.

Finally, I would like to convey my thanks to the respondents who gave

their precious time and valuable suggestions to me without which this
project could not be completed.

Mudit Manohar Manglik

M.B.A. (II semester)
Graphic Era Institute of
Technology
Dehradun
Organizational
Profile
Vision:

We strive to be an efficient and knowledge driven

organization committed to customer satisfaction,
with accountability & creativity.

We shall create a spirit of team work & an

environment of care, openness & evolve change
in our working
 History of AMAR UJALA
The foundation of AMAR UJALA was laid down by:
Late Shri Dori Lal Agarwal and Late Shri Murari Lal Maheswari on
18th of April 1948, in Agra.

Amar Ujala was launched on the 18th of April 1948 from Agra, as a 4
page newspaper with a circulation of 2576 copies with an objective of
promoting social awakening and introducing a feeling of responsibility
among the citizens of a recently independent India. In keeping with
these objectives that the publishers had set for themselves, the kind of
news published was basically revolving around political and social issues
and crime.

Starting from that modest beginning, 20 years later Amar Ujala

achieved a circulation of 20,000 copies and was servicing over 14
districts in Western Uttar Pradesh. Growing slowly, but steadily, the turn
of the century saw Amar Ujala as one of the top 3 dailies of India. Not
only has the newspaper shed the barriers of Western Uttar Pradesh and
spread itself across the entire state, but has also ventured into other
neighboring states as well.

Today, Amar Ujala has a staggering circulation of over 1,600,000

copies and a readership of over 8 million in Uttar Pradesh and
Uttaranchal alone. Additionally Amar Ujala is now also a leading
newspaper in Chandigarh, Punjab, Haryana, Himachal Pradesh and
Jammu & Kashmir. Currently, Amar Ujala publishes a 16 page daily
issue with more color pages in every edition. In addition to this, Amar
Ujala also has in offering for readers three color magazines, namely

a) Career and Education -A weekly career magazine for youth every

Wednesday.

b) Rupayan - Aapki Personal Friend: An all new weekly

magazine for women every Friday.

c) Sunday Anand - Bole to DIRECT Bollywood se: A completely

new look film magazine every Sunday.

In addition to this Amar Ujala also publishes AMAR UJALA COMPACT,

which has all the important daily news in brief, a Re -1/- newspaper
from its Varanasi, Dehradun offices .

Not ever deviating from the objectives with which the newspaper was
originally started, even today Amar Ujala continues to be a completely
unbiased newspaper with a thrust on political and current events and
developments in all fields across the nation and beyond.

Over the years, a lot has changed in Amar Ujala. Using the latest state
of the art technology and equipment, Amar Ujala is now being printed
from 18 editions. Also in keeping with today's fast paced life, all printing
centers are connected by latest technology to enhance speed of news
dissemination. Also in keeping with today's fast paced life, all printing
centers are connected by V-sat technology to enhance speed of news
dissemination. To ensure quality of material and content, Amar Ujala
has a regular membership with AFP and AP. The latest photographs are
therefore part of every edition.

Amar Ujala has grown dramatically and has evolved with the changing
times. The newspaper is known for some ground breaking journalism
and even in today's cut throat competition; Amar Ujala is still selling
Authenticity, Honesty and Trust

The group is now headed by Mr. Ashok Agarwal, Chief Editor who
provides the able guidance to the whole organization.

Now in the year 2008 Amar Ujala has completed 60 glorious years
of success. The noteworthy performance of the organization in the last
sixty years is due to the dedication and cooperation of the members of
Amar Ujala by which this group is continuously working towards serving
the society.
Some Important Journalists writing for Amar Ujala

1. Shashi Shekhar: Group Editor, Amar Ujala

2. Dr. Alok Puranik: Teaches Commerce at Delhi University
3. Prof. Pushpesh Pant: Prof. International Diplomacy, JNU
4. Devendra Sharma: Expert on Agriculture and Food police Analyst
5. Harvansh Dikshit: Reader in Law, Moradabad
6. Rajnath Singh Surya: Ex MP and Senior Journalist
7. Prof. Batrohi: Eminent writer and Director, Mahadevi Verma
Srijan Peeth, nainital
8. Subhash Dhuliya: Professor and Head, Communications Deptt,
IGNOU
9. Kumar Prashant: Senior Journalist and Sarvoday Activist
 10. Sundar Lal Bahuguna: Famous Chipko Leader and
Environmentalist
11. Giriraj Kishor: Eminent Novelist and former professor, IIT,
Kanpur
12. Upendra Prasad: Sr. Economic Journalist and Ex. Resident
Editor nav Bharat Times, Patna

With their hard work and motivation, Amar Ujala has expanded further
and started its next publication from different cities accordingly

AGRA

BAREILLY

MEERUT

MORADABAD

KANPUR

DEHRADUN

ALLAHABAD

JHANSI

CHANDIGARH

VARANASI

JALANDHAR

NEW DELHI

NANITAL

JAMMU

DHARMSHALA

ALIGARH

GORAKHPUR
 LUCKNOW

PRESENT SCENARIO

Today AMAR UJALA is one of the leading Hindi news-paper in Uttar

Pradesh.
With the opening of new publishing centers in subsequent years it has
reached in every part of the state and is continuously stretching its
arms to cover more and more area.

It has its business offices in

• MUMBAI
• NEW DELHI
• BANGALORE
• CALCUTTA
• AGRA
• MEERUT
• INDORE
• JAIPUR
• LUCKNOW
• BAREILLY
• MORADABAD
• KANPUR
• ALLAHABAD
• ALIGARH
• DEHRADUN
• JHANSI

REPRESENTATIVE OFFICES OF Amar Ujala are located at

• AHEMADABAD
• CHANDIGARH
• HYDERABAD
• CHENNAI
• PUNE
 AMAR UJALA, BAREILLY
Amar Ujala, Bareilly covers five areas:

• PILIBHIT

• LAKHIMPUR KHIRI

• SHAHJHANPUR

• BADAUN &

• BAREILLY itself

Today the noteworthy performance of AMAR UJALA is due to its wide

coverage and publication of different supplements in a week , which is
related , with each and every field of human life

These supplements are as follows:

a) Career & Education - A weekly career magazine for youth every

Wednesday.

b) Rupayan - Aapki Personal Friend: An all new weekly

magazine for women every Friday.

c) Sunday Anand - Bole to DIRECT Bollywood se: A completely

new look film magazine every Sunday.

Amar Ujala contains the news for the various tastes of individuals as
political , sports ,financial ,career and has exorbitant local news.

With the fast changing trends of publication, Amar Ujala has also
changed its style and started performing various promotional activities
to cope the competition.
After dominating the Western Uttar Pradesh now it is emerging as a
leader in Central Uttar Pradesh and also extending in Eastern Uttar
Pradesh. The performance of last 60 years predicts that in coming few
years Amar Ujala will dominate the whole Uttar Pradesh.
Department-Wise Description of
AMAR UJALA, BAREILLY

“THE PROCESS OF GROUPING THE VARIOUS ACTIVITIES IS

KNOWN AS DEPARTMENTATION”.

The basic need of departmentation arises because of specialization of

work and the limitation on the number of subordinate that can be
directly controlled by the head of the department.

Amar Ujala follows the most prevalent basic of departmentation in

news paper i.e. departmentation on functional basis. The various basic
departments functioning at Amar Ujala Bareilly areas follow:

• Personnel & HRM Department

• Accounts Department
• Advertising Department
• Circulation Department
• Editorial newspaper Department
• Production &Administration Department

All of these departments are headed by very qualified and experienced

managers. All the above departments perform their work individually
as well as in coordination and cooperation with each other to bring
out the best results possible.

Heads of the Department,Bareilly

1. Personnel & HRM department - Ms. Geeta Tandon

2. Accounts Department - Mr. M.L. Goyal

3. Advertising Department - Mr. Nitin Agarwal

4. Circulation Department - Mr. Vishal Raj Gupta

5. Editorial News Department - Mr. Sanjay Srivastava

6. Production Department - Mr. G.S. Tiwari
1. Personnel & HRM department

“May you have all the assets, money, infrastructure,

machines, procedures but these are the people who make
the organization working”.

Of all the factors of production, man is by far the most important

factor. In fact the success of every business enterprise is dependent
on its human element. The personnel and HRM department is
concerned with the managerial and operative function a view to
attaining the organizational goals effectively , efficiently and
economically and meeting the social and individual goals.

In AMAR Ujala, this department performs all those activities which

helps the management in getting and consolidating the work done in
best possible manner from the persons at different hierarchical levels
and from different departments to make sure that all the work done
separately by them should be in organization’s benefit.

Thus it considers all the problems of people at work i.e. economical,

social, psychological and political problems.

Functions performed by the department

Recruitment and maintenance of the employees, training arrangement,

job analysis and job description, grievance handling, disciplinary action
and employees’ welfare

“A square is best fit in a square pack only not in a circle”

I.e. the right person at right place to do right work with

right power in a right manner and in minimum time.
 Is the best possible way of an organization to grow and develop and to
ensure that all the inputs are optimally utilized.

This department conducts following welfare schemes for Amar Ujala

employees:

• Employee Provident Fund

• Employee Family Pension Scheme
• Employee Group Insurance Scheme
• Payment of Gratuity
• Loan Schemes
• Medical Facilities
• Leave Allowance

Along with this , department also holds responsibility to see that the
efficiency is maintained in the organization and each department
understands the close relationship it has with all the other departments
and also each department performs their work individually as well as
work in coordination with other departments for the best results.
2. Accounts Department
Accounts Department is the core of any business organization. This
department presents systematic, classified and summarized facts
for the information about organizational financial status and current
position. Its main responsibility is to provide facts for the
organization’s management body on timely basis so that they can
take timely decisions.

In Amar Ujala this department collects financial records, classify

them, calculate them, summarize them and present them in a
required form to the management on timely and regular basis so as
to make the decisions of management more effective and efficient.

Functions Performed by the Department

• Recording of transactions, regularly.

• Determining of actual cost of the assets of the organization.
• Classification of data, transformation of data into valuable
information.
• Making information more reliable, more precise, accurate,
timely as brief as needed.
• Budgeting and forecasting.

At Amar Ujala, Bareilly this department keeps records of following

details:

• Profit and Loss Account and Balance Sheet

• Office and Administrative Department Expenses
• Building Maintenance and service Expenses
• Additional Expenses
• General Expenses
• Advertising Expenses
• Advertising revenue and Circulation Expenses
• Payrolls and Salaries
3. Advertising Department
This department is the life blood of any newspaper like AMAR
UJALA. at present when tempo of our thinking and way of our life in
general becomes faster, technological, economic and social values
are changing, the advertising department fo Amar Ujala is serving
the society as well as the organization by providing more effective
services and increasing the advertising volume.

The cost of one copy of Amar Ujala newspaper starting from

collecting of news, then editing, after that printing, transporting to
the agencies to hawker and then to final customer i.e. reader
comes to be approx Rs. 10/- .

But due to tough competition any news paper can not charge that
much from its customers and without profit any organization cannot
run for long.

So all the differences between charged money and cost price plus
profit of share holders plus salary of employees all comes from
these advertisements.

This departmen5t has smoothly organized sales straff because it

has to maintain contacts with local merchants, merchants, dealers,
business firms and service institution as their perspective
customers.

To accomplish the above objectives, a team effort is being done

under the very effective supervision, energetic and result oriented
sales force has been continuously working to maintain contacts with
different types of perspective and potential advertiser. Equal
importance is given to a big as well as small advertiser.

Functions Performed by the Department

• Receiving advertisement from local, nationals and

international advertisers either directly or through some
representatives, agencies.
 • Scheduling of advertisements at different specified space in
the news paper on due dates.

• Issuing bill to the advertisers either directly or through the

advertising agencies.

• Calculation of commissions and discounts at the time of actual

receiving of payments.

• Maintaining the full records of revenue received, publication

of advertisement and issuing reminder in case of delays.

From the above description we can conclude that this department of

Amar Ujala performs its job inside as well as outside the organization
in the market.
4. Circulation Department
Circulation is the backbone of any newspaper industry. Without it
the newspaper will not get advertisements and without
advertisements it would be difficult for any newspaper to survive.
To perform its main functions like selling, delivering and collecting
duties effectively, the circulation division is split into several units.
The largest is the group that handles the city circulation.

To make Amar Ujala’s welcome daily news paper in every home is a

task that requires careful supervision and circulation, sufficient staff
and hard work. In Amar Ujala hundred of carriers and employees
are used for distribution, while many serve as sales person.

For the purpose of extending influence of newspaper, as far as

possible into the surrounding, towns Amar Ujala, Bareilly has good
circulation division to obtain subscribers in other towns too. Amar
Ujala, Bareilly contains different Daks, which covers five districts of
Rohilkhand Region. These regions are:

1. Bareilly(local)

2. Pilibhit

3. Shahajhanpur

4. Badaun

5. Lakhimpur Kheri

To achieve the objective “News Paper must be their way while

the news is still fresh”, several taxis and three-wheelers are
used by Amar Ujala. The distribution channel adopted by Amar
Ujala’s Circulation Department in local is
 PRESS AGENT HAWKER READER

Functions Performed by the Department

Different functions performed by this department are:

• Dispatching of newspaper deciding about mode of distribution
and transportation.

• Finding the cheapest and fastest mode of transportation but

must be a reliable and daily service provider.

• Deciding about commission of hawkers and agents.

• Evaluation of working of newspaper’s circulation agencies etc.

This department also has a field force to help in touch with the
change in subscriber’s habit, taste and requirements.
5. Editorial News Department

All reading material (i.e. everything except advertising) is assembled

in the editorial department. Amar Ujala’s Editorial news department
consists of five sub departments which are as follows:

1. News Room

All general news are either prepared or processed in news

room. It is a place for writing news by reporters. The
international, national and state news is brought in by wire
for editing either by hand or through electronic editing
terminal e.g. Cathode Ray Tube (CRT), Video Display
Terminal (VDT), fax System and computers.

This room is a busy place from early in the day until press
time, the intensity increases as the deadline for copy
approaches.

2. Copy Desk

Located in the news room but almost a separate division is

the copy desk, where the stories turned in by reporters
and checked by the city editor, are examined by
experienced copy readers.

These experienced persons eliminate unnecessary and

inappropriate words and phrases, correct spellings and
punctuations, check facts, indicate paragraph and write
headlines.

3. Editorial Room

It is the section where editor of the editorial pages and the

editorial writers handle the material that goes on the
editorial page including feature stories, book reviews and
 letters from readers. They write the editorial comments
reflecting the newspaper’s opinion on important issues.

4. Picture Division

Amar Ujala<Bareilly has a good staff of photographers who

either receive assignments from the editor or use their
own wisdom to take photographs of important events. This
section works closely with the news room. It has a
sufficient space for dark room.

5. Library

Amar Ujala, Bareilly has a very rich library. It is full of old

documents, cassettes, floppies, encyclopedias of different
fields, up to date dictionary, reference magazines and
trade journals. The library contains material that is
considered ‘dead copy’ but may be used again to
“background” or fill out current stories. It also has file of
other newspapers, which are competitors.

Besides above there are different national and

international news agencies such as UNI, PTI, Bhasha and
Varta which transmits news to Amar Ujala. Other sources
of news are local bureau and reporters.
6. PRODUCTION DEPARTMENT
“Production can be called the core activity of business”

This is true in case of Amar Ujala too. If production is stopped

then there will be no use of purchase, sales and other departments.
Production Department of Amar Ujala is concerned with the production
of news paper. At Amar Ujala, Bareilly, newer “Cold Type” or “photo
Type” process is used. Its main sections are:

1. Data Processing / Plate Compossing

The addition of computer to newspaper operations has

necessitated the development of an entirely new section
“Data Processing Section”.

This section also deals with the composing of the

processed matter. Composing is done on terminals feeding
directly into the computer. Advertisements are composed
and assembled bty similar means and duplicated in photo
proofs or the equivalent for the advertiser to approve.

Different softwares used here are:

 Windows

 Ventura

 Gem

 PageMaker

 Akshar, etc.

2. Camera
 In this department negative of the composed material are
prepared and with the help of latest camera positives are
made.

3. Plate Making

The page of which negative has been prepared is then

transferred on a plate make- up of aluminum by applying a
chemical on it and passing it through the various steps.
The number of pages per plate is determined by the size of
the press.

4. Press Work / Machine Room

In this section a multi speed “ Web Offset” Printing

machine with brand name “ORIENT SUPER” is installed and
its capacity of printing is 30,000 copies per hour. The
machine is used for black & white as well as colour printing
plate. Griming machine and Weighing machine are also
installed here.

From the above description we can conclude that this

department works around the clock to achieve the
production target.
HIERARCHIAL ARRANGEMENT

DIRECTOR

GENERAL MANAGER

ASSISTANT GENERAL MANAGER

CHIEF MANAGER

SENIOR MANAGER

MANAGER

DEPUTY MANAGER

ASSISTANT MANAGER

SENIOR OFFICER
 OFFICER

EXECUTIVE

SWOT ANALYSIS
STRENGTHS

⇒ Old and reputed firm

⇒ V – Satellite Link

⇒ Strong Distribution Network

⇒ Unbiased Editorial Reporting

⇒ Efficient Advertisement Department

⇒ Best in Local News

⇒ Two - Supplements in a Week

⇒ Good Printing Quality

⇒ Latest and Cost Efficient Production Techniques

⇒ Client Servicing

⇒ Performs various promotional activities Time – To – Time

⇒ Brand loyal Customers and Advertisers

WEAKNESSES
⇒ Limited International News

⇒ Faces Political Differences

⇒ Limited Business News

⇒ Inappropriate Employment and Carrier Information

OPPURTUNITIES
♦Scope for market expansion in the WESTERN, CENTRAL &
EASTERN UTTAR PRADESH.

♦Can also receive more local advertisements.

♦Circulation activities can be increased.

♦Give more attention to dissatisfied and unhappy customers so

that, they can become brand loyal.

THREATS
♦Vast competition in publishing styles, techniques and procedures.

♦Launching of other newspaper from different parts of Uttar

Pradesh can make competition tough.
 RESEARCH
METHODOLOGY
OBJECTIVES

The topic of the Project is “AMAR UJALA among other newspapers

in Bareilly region”.

In order to accomplish the above stated topic various objectives were

set, which can be stated as follows:

 To examine the determination underlying the consumers

preferences towards purchase of Amar Ujala or any other
“Daily”.

 To study the relative importance of various factors that

influences the paper in news material.

 To study the impact of social, cultural and demographic factors

on news material.

 To frame guidelines for formulating marketing strategies for

Amar Ujala on market analysis based on certain factors viz.
demographic, product related, price, etc.

 To determine the message content and media most appropriate

to be chosen for promoting newspaper i.e. Amar Ujala.

 To determine the role of supplementary issues on the customer

preferences towards Amar Ujala.
RESEARCH DESIGN
A research design is purely and simply is the framework or plan for a
study that guides the collection and analysis of data.

Research design is some statement or specification of procedures for

collecting and analyzing the information required for the solution of
some specific problem. It provides a scientific framework for
conducting some research investigation.

The main characteristics which provide information for decision making

in a research design are:

 Anticipation

 Specification

Decision regarding what, where, when and how much and by what
means concerning an enquiry as a research study constitutes in
research design.

For defining the problem conclusive research design was used. The
reason for selecting such design is that we seek to estimate the
proportion of people in a specific population who behave in a certain
way with respect to Amar Ujala.

The research design must be able to explain the reason why readers
exhibit this particular buying behavior. It can be explained by showing
or finding the cause and effect relationship among various factors.

Research Design

In brief research design of following steps:

Data Source : Primary Data

Research Approach : Survey Method

Research Instrument : Questionnaire technique

Sample Areas : Bareilly Local

Contact Method : Personal interview through Questionnaire

Sampling Techniques:
The Sample size was selected, so that it could be used for explaining
the buying behavior of the population of that region. It was selected to
the able to be identified with the whole population of the area.

Sampling allows us to concentrate our attention upon a relatively

smaller number of people items and hence to denote more energy to
ensure that the information collected from them is accurate.

The following steps are used in determining the sampling techniques:

 Defining population:

The group of individuals or their attributes which can be

directly or indirectly specified numerically is known as
population.

It covers elements, units, extent and time.

For the given project these are as follows:

Element : People

Units : Households, Shops, Colleges, etc.

Extent : Bareilly

Time : ………………………………………………….

 Sampling Frame :

A list, map or other specification of the units which

constitute the available information relating to the
population designated for a particular scheme is called
sampling frame.
 The selection of the sample was done on a random basis. No
particular list of area or person’s name was followed. This was
done to be able to cover as many as possible and not
concentrate only in one particular area, so that the responses
could not be biased and more extensive to be able to explain for
the large population. More population buying pattern for
newspaper i.e. Amar Ujala was identified by the process.

 Sampling Errors and Data Collection Errors

Data collected from a sample will reflect both the “underlying

reality” and the method used to collect the data. Researchers
are interested in measuring this underlying reality; however,
they must be aware of possible errors in their data collection
method. When data are collected from a sample, an additional
source of error is introduced that of sampling. If the result of a
sampling study are found to be incorrect, the tendency is to
attribute this to bad sampling technique when I fact the method
of data collection might have been inaccurate.

 Basic Sampling Problems

These problems must be addressed in any sampling operation

which can be discussed as follows:

 The first problem is to define the universe being studied.

The universe is the entire group of items that researchers
wish to study and about which they plan to generalize.
Many decisions must be made if the universe is to be
sharply defined.

 The second problem is to consider the definitions of the

variables to be studied.

 The third problem is the sample design.

 Sample Design

Sample Design is the problem which must addressed in any

sampling operation. The subject may be divided into:

 Determining sampling units

  Selecting the sampling items

 Estimating universe characteristics from sample data

 Selecting the Sample

Another part of the sample design problem is the method of

choosing the sample items. Two general cases of methods exist
for selecting samples:

 Probability Method

Probability sampling methods are those in which every

item in the universe has a known chance or probability of
being chosen for the sample. This implies that the
collection of the sample item is independent of the person
making the study that is, the sampling operation is
controlled objectively so that items can be chosen strictly
at random.

 Non- Probability Method

Non-Probability sampling methods are those that do not

provide every item in the universe with a known chance of
being included in the sample. The selection process is at
least partially subjective.

 Determination of Sample Size

The size of the sample has direct relationship with the degree of
accuracy designed in the investigation. It also depends upon the
nature of the population as well as the method of selection.
Hence the sample size of 100 respondents was selected from
Bareilly.
 SOURCE OF DATA COLLECTION

The research plan can call for gathering secondary data consist
of information that already exists where while primary data
consist of original information gathered for the specific purpose.

In this report source of collecting information was primary in

nature. However the help of secondary sources had been taken
that exists in office of Amar Ujala, Bareilly.

Primary data has been collected by personal contact method.

The interviews of perspective customer had taken by using
questionnaire technique. The questionnaire is highly structured
and undisguised.
 CONSTRAINTS

 Time limitation was one of the major factors which did not allow
getting into minutest details.

 Some respondents were too busy and were not co-operative.

 The study was confined to areas of ……………………………………………….

 For some selected units in the sample if respondents were not

available than the respondent next to his / her door was
considered.
Analysis and Interpretation
Age of Respondents:
Age(in Years) No. of respondents % Readers in particular age
group
15 – 25 92 46
25 – 35 60 30
35 - 50 30 15
50 & above 18 9
Total 200 100

90
80
70
60
15-25
50
25-35
40 35-50
30 50 & above
20
10
0
No %
Sex of Respondents:

Sex No. of Respondents % of Respondents

Male 130 65

Female 70 35

Total 200 100

140
120
100
80 Male
60 Female
3-D Column 3
40
20
0
No. %
Amar Ujala Vs other Newspapers:

Newspaper No. of Respondents % of Respondents

Amar Ujala 106 41.08

Dainik Jagran 88 34.10

Others 64 24.80

Total 258 100.00

120

100

80
Amar Ujala
60
Dainik Jagran
40 Others

20

0
No. %

Some of the respondents prefer more than one newspaper hence the
number is increased from 200 to 258.

According to the above table Amar Ujala has greater market share
than any other newspaper in Bareilly region.

As stated by the respondents the reason for subscribing more than one
newspaper is either to learn more about national and international
news or to gain status in the eyes of public subscribing little significant
newspaper viz. Financial Express, Economic Times, The Times of
India,etc.

In some cases it was learnt that from the respondents that they
subscribe English Newspaper in addition to Hindi Daily. So as to
enable their children to learn and improve their command over English
glossary (besides gaining Information).
No. of Years Respondents Subscribing the Same
Newspaper:

No. of Years No. of Respondents %of Respondents

Less than 6 months 20 10
6 months to 1 Year 36 18
1 Year to 3 Year 78 39
3 Year & Above 66 33
Total 200 100

80
70
60
50 < 6 Months
40 6 Mths -1 year
30 1 Year -3 Year
20 > 3 Years

10
0
No. %
Most liked Quality about Newspaper:

No. of Years No. of Respondents % of Respondents

News Coverage 136 68
Supplements 12 6
Secular Approach 30 15
Advertisements 22 11
Total 200 100

The respondents gave much emphasis on news coverage

140

120

100 News
Coverage
80 Supplements

60 Secular
Approach
40 Advertisement
s
20

0
No. %

Types of news people like:

 News No. of Respondents % of Respondents
Political 120 46.15
Business 50 19.23
Sports 46 17.69
Films 44 16.93
Total 260 100.00

Some of the respondents like more than on type of news hence their
no. is increased from 200 to 260

120

100

80
Political
60 Business
Sports
40
Films
20

0
No. %

Most preferred advertisements:

Advertisements No. of Respondents % of Respondents
Classified 88 31.42
Display 66 23.57
Financial 58 20.73
Political 68 24.28
Total 280 100.00

Some of the respondents like more than one advertisements

hence no. is increased to 280
90

80

70

60

50 Classified
Display
40 Financial
Political
30

20

10

0
No. %

Most Preffered Supplement:

Supplement No. of Respondents % of Respondents

 Career Plus 108 40

Rupayan 74 27.40

Sunday Anand 88 32.59

Total 270 100.00

Some of the Respondents prefer more than one supplement

hence the no. has increased from 200 to 270.

120

100

80
Career Plus
60
Rupayan
40 Sunday Anand

20

0
No. %

The most preferred supplement is Career Plus i.e. information about

Education, Employment, new fields of studies, etc. and which is
followed by Sunday Anand i.e. information about current Bollywood,
Cinema Stars, films coming, etc and at the last comes the Rupayan a
complete Magazine about family, children, Health Care, Relations of
people, day to day problems, etc
Decision to subscribe newspaper in
Family:
Subscriber No. of Respondents % of Respondents
Himself / Herself only 40 20
Spouse 26 13
Whole Family 80 40
Children 54 27
Total 200 100

The percentage of the whole family i.e. 40 % is highest which indicates

that generally whole family takes the decision in subscribing the
newspaper.

Others include the respondents himself who had taken interviewed.

80
70
Himself/Herself
60
Only
50 Spouse
40
30 Whole Family
20
Children
10
0
No. %

Only 13 % of people take their newspaper with the consult of their

spouse and 27 % with the consult of their children.

Reaction towards Buying another

Newspaper
 Reaction No. of Respondents % of Respondents

Accept willingly 60 30

Won’t Accept at All 140 70

TOTAL 200 100

Most of the customers are brand loyals as they won’t accept at all if
they have to buy (due to hawker or not available on a particular date
due to some miss happening or some other reason) some other
newspaper rather than their preferred brand. But there are some
customers who accept willingly if hawker throws some other
newspaper due to laziness or they don’t bother about it.

140
120
100 Accept Willingly
80
Won't Accept At
60 All
40 3-D Column 3

20
0
No. %

The percentage of respondents who won’t accept at all is 70 % and

who accept it is 30 %.

Efficient ways of sales promotion for

the newspaper
Efficient Way No. of Respondents % of Respondents
Improve Quality 98 40.83
Reduced Price 78 32.50
Banners / Hoardings 40 16.67
Any Other 24 10.00
Total 240 100.00

Some of the respondents prefer more than one way of promoting the
newspaper hence the no. has increased to 240.

100
90
80 Improve
70 Quality
60 Reduced Price
50
40 Banners/Hoard
30 ings
20 Any Other
10
0
No. %

The most preferred way of improving the sales according to the

respondents is improvement in the Quality (news material, printing,
photographs, etc.) and after that the respondents want that the price
of the newspaper must also be reduced as possible.

And according to the respondents they are least affected by the

banner/ hoardings and any other methods.
OUTCOMES
The major outcomes in the survey are:
  Amar Ujala is the most preferred newspaper and
dominates in
the market.

 While subscribing a newspaper the customer lay much emphasis

on the quality of newspaper than any other feature.

 Majority of customers are brand loyal and they do not

change
their preferences easily. Once a paper is subscribed in their
family they prefer to continue for years to come.

 Most of customers subscribe only one newspaper or they

add
one English newspaper mainly for international news or they
want to increase their English glossary.

 Supplements play a vital role in making preference

towards a
newspaper and the most preferred supplement is that of films.

 In a family the decision for subscribing a newspaper is

generally
taken by the whole family or by the father.

 Generally customers like to read political and local news at

the
first instance than any other news in a local newspaper.

 Most of the readers want that a newspaper has to give

much
emphasis on educational message which will be helpful in
developing the minds of the people of our country.

 Newspaper readers don’t give much emphasis on no. of

pages
and price of the newspaper. They also don’t like ads contained in
the newspaper especially the lottery section.

 The vast development in the electronic media and due to

its vast
coverage it has been found that the best way for sales promotion
is by giving the ads on T.V.
SUGGESTIONS

 First Amar Ujala has to establish its image as an unbiased

neutral newspaper hence to overcome the political differences
faced by it.
 Should increase news about new marketing strategies.

 Should increase news about Technological development.

 Company should give gifts like T-shirts, begs, caps etc. to the
daily Amar Ujala readers and subscribers to promote its sales.

 The newspaper should have to increase international news so

that customers won’t move towards English newspaper.

 Should increase news about new scientific inventions.

 In the Statutory Supplement i.e. of films a new column should

be added that provide information about top ten Hindi film songs
and top ten films.

 As the modern age is the age of competition the newspaper

should release a new supplement in which the relevant
information regarding employment should be contained for e.g.
carriers in Hindustan Times, Ascent in Times of India.

 More information regarding style and patterns of recent

modeling and fashion.

 The editorial section should be impressive.

 Sale and purchase news such as classified should be more.

 Articles on customer queries regarding legal issues and help

should be included.

 The news of whole commussionery should be added.

 The information of the different cities should be included in the
newspaper like monuments and major personalities of the city.

 Most respondents demand for employment and career related

information.

 List of general household items, services and goods and their

availability in the city should be published on regular weekly
basis along with price range.

 Should increase news about Medical development.

 In the newspaper various results of Engineering, Medical exams

or different U.P.S.C. exams should be provided to increase its
demand.

 In order to create awareness the newspaper should give the

advertisements on T.V. from the channel of Uttar Pradesh in
between various entertainment programs because it covers
whole area of Uttar Pradesh and also costs lower than the
national channel.

 Should give news about the history of the day.

 Should increase news about career opportunities.

 A separate column should be there in the newspaper where

continued stories with pictures shall be printed so that interest
can be generated to children like Phantom, Garth, Tarzan etc.

 The company should launch various type of competition from

time to time to increase its sales.

 In the inferior places where the newspapers could not reach on

the same day should reach there on next day at low price.

 Rumors and gossips should be avoided and news must not seem
to be biased and prejudiced.

 The first page of the newspaper should be designed in an

attractive way than other newspapers by using colorful pictures
and columns so that the customers who are buying newspaper
from the book stalls can be impressed from its first sight.
  The company should have to make more efforts to create
awareness about its four supplements in the inferior areas of
scities so that people who do not subscribe Amar Ujala may
come to know about the features covered by these supplements.
It may lead them to change their preferences.
 Besides the suggestions mentioned above some respondents
have also suggested to add up some new features for their
subscribed newspaper, which can be discussed as follows:

 News such as national, international, local etc. could be

differentiated properly in a newspaper.

 Problems related with welfare of society and corruption and their

solution be given.

 Children and young generation column should be added.

 Hindi used in a newspaper should be easy so that it can be

understood by everyone.

 The newspapers should always stimuli ideas and add more place
in columns for social development in all spheres of Indian society
in the form of poems, comments and articles irrespective of their
status.

 Sometimes news is printed in different manner to fill the space.

This should be avoided because this will deteriorate the image of
the newspaper in the eyes of the readers.

 Due to several adverse circumstances one may feel a lot of

ailments. Therefore wide coverage is certain to benefit of
maximum number of readers.

 Weekly in the newspaper the interviews of the famous

personalities of the city and their views and opinion should be
printed so that an idea can be generated which will be helpful in
the development of the city.

 Should not charge extra price for supplement.

From the above report it can be concluded that Amar Ujala is the
dominating newspaper in western parts of Uttar Pradesh and by taking
above mentioned suggestions from respondents it can enhance its
dominance in Eastern and northern part of Uttar Pradesh also.

Amar Ujala had already given much emphasis on some points but
other points should also be considered and relevant features should be
included in the newspaper.

Conclusion
of the
Comparative Study
 AMAR UJALA
Positive Points

 Old and Reputed.

 Good Paper Quality.

 Good Printing Quality.

 Sufficient News about Politics.

 Sufficient News about Locality.

 Sufficient News about Films.

 Sufficient News about Astrology.

 Sufficient News about Cooking.

 Sufficient News about Health Care.

 V-satellite Link.

 A strong Distribution Network.

 Un-biased Editorial report.

 Latest Production Techniques.

 Client Servicing.

 Brand Loyal customers.

 Various Time-to-time Promotional Activities.

 AMAR UJALA

Negative Points:

• Less no. of Photographs.

• Black & White Photographs.

• Limited International news.

• Limited news about finance.

• Limited news about development of Information Technology.

• Limited news about Computer Science.

• Limited news about new Inventions.

• Limited news about Research Papers.

• Limited news about Engineering development.

• Limited news about Medical development.

• Limited news about History.

 Other Newspapers
Positive Points

 Reputed firms.

 Good Paper Quality.

 Good Printing Quality.

 Colored Photographs.

 Sufficient News about Politics.

 Sufficient News about Locality.

 Sufficient News about Films.

 Sufficient News about Astrology.

 Sufficient News about Cooking.

 Sufficient News about Career.

 Sufficient News about Health Care.

 Strong Distribution Network.

 Large scale Production.

 Have a good image among customer.

 Efficient Advertising Department

 Other Newspapers
Negative points

• Doesn’t have a better supplement.

• Bad picture Quality.

• Limited news about finance.

• Limited news about technology.

• Limited news about Inventions.

• Limited news about Engineering development.

• Limited news about Health Care.

• Limited news about Research Papers.

• Limited news about Engineering development.

• Limited news about History.

• Partial about a particular Political Party.

 QUESTIONNAIRE
Name …………………………………………………….Age…………………..Sex………………..

Address………………………………………………………………………………………………………
.
Mark √ for “Yes” and X for “No”.

Q. 1. Which paper do you read?

AMAR UJALA ………… DAINIK JAGRAN……….. OR…………………………..

Q. 2. Does it have a good paper and good printing quality?

Q. 3. Does it have sufficient quantity of news material?

Q. 4. Does it have sufficient information about politics?

Q. 5. Does it have sufficient information about sports?

Q. 6. Does lit have sufficient information about films?

Q. 7. Does it have sufficient local news?

Q. 8. Does it have sufficient National and International news?

Q. 9. Does it have sufficient information about astrology?

Q.10. Does it have sufficient information about cooking?

Q.11. Does it have sufficient information about career?

Q.12. Does it have sufficient information about Health Care?

Q.13. Are you satisfied with the price of news paper?

Q.14. Is it easily available to you?

Q.15. Your suggestions…………………………………………………............

…………………………………………………………………………………………..

Date:……………………Place……………………….. Signature