The Social Media Executive Decision in Business Review Canada

Preciado, an entrepreneur, marketing executive and business consultant, shares with Business
Review Canada his tips and advice on deciding how to incorporate social media into a company’s
marketing mix.

San Diego, CA, April 12, 2011 --(PR.com)-- David Preciado, an entrepreneur, marketing executive and
business consultant, shares with Business Review Canada his tips and advice on deciding how to
incorporate social media into a company's marketing mix.

Where does social media fit in your marketing budget?

Starting social media advertising for your company without the right information is a complicated
venture. As online marketing develops, companies are now finding that it's time to make a strong
investment into social media.

A problem for many companies is that the marketing budget is maxed and justifying each portion is
already difficult. Searching for resources to help you, all that can be found is how to run a social media
campaign, but there just isn't any information out there on how to get started or how to integrate one into
your already existing marketing mix.

Read free the April issue of Business Review Canada to find out the recommended questions you should
ask before incorporating social media into marketing and the practical goals you should set for it to reach.

Read the full article, here.

About Business Review Canada

Business Review Canada is a leading digital media source of news and content for C-level executives
focused on business and industry-specific news throughout Canada. Business Review Canada is the
territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White,
White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly
e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and
industry news.

Business Review Canada is headquartered in Toronto, Canada. For more information, contact
1-760-827-7800 or visit http://www.businessreviewcanada.ca/

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Contact Information:
White Digital Media Group
Jen Hoskote
(760) 827-7818
j.hoskote@whitedm.com
www.whitedm.com

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You can read the online version of this press release at: http://www.pr.com/press-release/313053

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