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. For e ample, the number of tourism related businesses =e.g. tour
operators) in Oman is relatively small, and so it was possible to contact most of them
directly. The questionnaire was printed in si different colours to represent si different
targeted groups or segments, as shown in Table 3.9. The purpose of colouring was to
allow easy tracking and follow-up of questionnaires handed to each identity. The
Ministry of Tourism took charge of the distribution of the questionnaire to different
government agencies and businesses. The questionnaire was sent officially with a
supporting covering letter from the Ministry of Tourism asking diverse agencies and
organisations to participate in the survey. This procedure resulted in a large response
rate.

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18, =total population is .3 million).c
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For this study a website was created for the survey and advertised in different Omani
discussion forums. The respondents were asked to contact me directly if they had any
question or comment. The website was designed to allow the questionnaire to be
transmitted automatically to a specially created e-mail address for this study. This
method was applied because of the unavailability of a composite system of e -mail
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In summary, this research chose the survey method to collect data which was
administered through the use of the mall-intercept method, mainly for residents, the
drop-off method for government and private businesses organisations, and researchers
and on-line method for the general public =see Table 3.9).

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The conceptual framework of this study attempted to empirically test the relationships
proposed among three independent variables: tourism development impacts, place
attachment, and stakeholders' perceived power. One mediating dependent variable was
preferences about tourism resources and attractions development, and one ultimate
dependent variable was support for competitive destination strategies. These
relationships are shown in Figure 1.1, section 1. .

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stakeholders' perceptions, attitudes and behaviours towards tourism planning,
development, impacts and level of participation, the population of this study was
determined to be the tourism stakeholders as indicated in Chapter . It was important
to identify the target population including members and organisations that are or are
not related to tourism activities as e plained in Table 3.9. _ amples include
government Ministries, private businesses, residents, tourists and tourism faculties and
students =researchers).

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the population have been included in the survey and the inter view process as identified
in Table 3.9 and discussed in sections 3.6.1.3 and 3.6. .

For this study, as the population groups vary in size, they were surveyed
proportionately. Only convenience and quota sampling methods are possible in Oman.
¬ouse-to-house scientific random sampling cannot be carried out here as is done in
other parts of the world. This is because of the difficulty in approaching households for
interviews due to the conservative nature of the society. ¢lso, the inefficiency and

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ineffectiveness of the mailing system in Oman will not guarantee that all randomly
selected samples will receive the questionnaire. ¢dditionally, not all e pected
respondents may have a mailing address. Thus, most of the interviews are conducted by
intercepting individuals in the street, in their offices, or in public places such as malls,
shops, or parks. In this study, the convenience and quota sampling system was followed,
where data was collected from a certain number of respondents in each segment so that
it appro imately represented the proportion of the population distribution or the
specific target audience distribution, utilising the government's official national census.
In effect, certain quotas were maintained to ensure that the sample finally interviewed
represented the population ratios of age, gender and regionality. Different public
venues in different areas of the country were chosen, so that the sample being collected
was also spread across the country.

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