QUESTINNAIRE

Dear Sir/ Madam,

I am a student of Amity Business School, Noida. As part of

the requirements for my Masters Degree in Business
Administration I am required to do a research based
project. Kindly spend a few minutes of your valuable time
and fill in this questionnaire. All the information provided
by you will be used only for academic purposes and will be
strictly confidential.

1. Name of the party:

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2. Name of the retailer:

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3. Address of the party:

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 4. Experience in the business:

0 – 5 Years 5 – 10 Years 10 – 15 Years

> 15 Years

5. Range of expertise:

1–5 6 – 10 11 – 15
> 15

6. Do you sell injectable range of products?

Yes No

7. Which company’s injectable range you sell?

Cipla Cadilla Ranbaxy Park

Pharma

8. Who are the major customers of the injectable range?

Children’s Adults (Male) Adults

(Female)

9. Which are the major hospitals that you serve?

Government Private

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 10. Which doctor prescribes injectable products?

DENTIST PEDIATRICIAN MEDICINE

GYNOCOLOGIST

11. According to you which molecule is moving faster in the

market?

ANTIBIOTIC ANALGESIC ANTIALLERGIC

GYNEC

12. What are the factors that influence the demand of the
product?

PRICE QUALITY AVAILABILITY

COMPANY

13. Do you sale injectable range of products manufactured

by CADILLA?

Yes No

14. Which molecule of CADILLA is in greater demand?

Analgesic Antibiotics Antiallergic

Gynec
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 15. Who are the major customers of CADILLA products?

Children’s Adults (Male) Adults

(Female)

16. Which Hospital has greater demand of CADILLA

products?

Government Private

17. What are the features of CADILLA products that

encourage its demand?

PRICE QUALITY AVAILABILITY

COMPANY

18. What are the benefits provided by other companies?

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19. Any suggestions to increase the sale volume of CADILLA

products?

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