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SECTION – B
Answer any THREE questions. (3 × 10 = 30)
Register Number: 3116
2. Retailing is not just an economic activity, but Name of the Candidate:
also has a significant social meaning – Discuss.
M.B.A DEGREE EXAMINATION – 2009
3. Describe briefly the benefits of retail automation.
(APPLIED MANAGEMENT)
4. Multi – brand garment retailers find it difficult to
establish private label brands – Discuss. (SECOND YEAR)
(PAPER - XII)
5. What courses should a company take in area of
merchandise presentation and Visual 270. MANAGEMENT OF RETAIL OPERATIONS
merchandising? May) (Time: 3 Hours
6. List out the factors that retail stores should Maximum: 75 Marks
consider while designing the store interior,
elevation and layout. SECTION – A
Answer any FIVE questions. (5 × 3 = 15)
SECTION – C (1 × 15 = 15)
1. (a) What do you mean by retail management?
7. Explain ‘store positioning” with suitable
(b) Define mark ups and mark downs.
examples.
8. Enumerate on the elements of Retail marketing (c) Explain store management.
mix. (d) Distinguish price management and promotion
9. How should a retail organization conduct a management.
customer loyalty programme? (e) Define CSR and the stakeholders involved in it.

SECTION – D (1 × 15 = 15) (f) What are the key types in the management
(Compulsory Case Study) information system?

10. Comment on the impact of Foreign Direct (g) Write down the different types of
Investment (FDI) on retailing, if allowed in communication in direct marketing.
India. (h) State the advantages of high stock turn over.