media m
on
Media
UPDATE
Education through information
MEDIA NEWS
The 2008 Readership Conference will examine
how newspapers are exploiting the opportunities
of a dynamic multi-media environment to build new
audiences in both print and on digital channels. Click
Lhere
here for more.
How economically
viable are the
outlying regions of
Richard`s Bay and
Empangeni in Zululand?
The Newspaper
Advertising Bureau (NAB) commissioned Freshly
Ground Insights (FGI) to take a look at grocery
shoppers in Zululand`s eSikhawini, Ngwelezane,
here for more.
Nseleni and Macekane. ClickLhere
Matla A Bana, an NGO involved
in the fight against crimes
involving women and children,
made a Special Recognition Award
to Head of Crime Line, Yusuf
Abramjee, at its annual awards
here for more.
ceremony. ClickLhere
More than 3 500 people from dozens
of nations have written to Chinese
Premier Wen Jiabao to call for the
immediate release of all jailed journalists
in a campaign organised by the World
Association of Newspapers to draw
attention to the issue in the run-up to the
Beijing Olympics. ClickLhere
here for more.
An empowerment consortium led by grassroots
publisher HomeGrown Magazines has been
awarded a three-year exclusive licence to publish
Mpumalanga's official tourism magazine. The
Mpumalanga Tourism & Parks Agency (MTPA)
awarded the contract to a special purpose joint
venture between HomeGrown Magazines and local
empowerment company, Kasi Media, after a lengthy
here for more.
evaluation process. ClickLhere
On 27 August, Caxton and CTP Publishers and
Printers"s shares rose to 17.21% at R11.75 on
the JSE. Being its biggest gain in six years, Caxton is
now valued at R5.82 billion.
The latest Audited Bureau of
Circulation (ABC) figures for the
second quarter of 2008 were released on
21 August. Click Lhere
here to view the key
circulation trends that have emerged in
the print industry this quarter.
newsclip
itoring
managing media intelligently
August 2008
Wwww.mediaupdate.co.za
On Tuesday, 12 August,
shares in Naspers climbed
as much as 5.5% thanks to
positive expectations about
China's Tencent's quarterly
results. Naspers owns more
than 30% interest in Tencent, the largest online
instant messaging provider in China.
Following the first and highly successful Mamba
Media promotion for Geely motor vehicles, the
distributors have tasked Mamba Media to run a
follow-up campaign to promote the car to readers of
the Daily Sun through its popular cartoon medium.
ClickLhere
here for more.
Creamer Media, publisher of Engineering News
and Mining Weekly, will unveil an unprecedented
multimedia presence at Electra Mining Africa 2008,
offering advertisers and exhibitors a host of options
to communicate with industry decision makers. Click
here for more.
Lhere
WP Newspapers received a top award at holding
company Media 24's Leadership Conference in
Johannesburg last week. The Media 24 Newspapers
Encouragement Award recognises WP Newspapers as
the business unit within the Media 24 newspaper
stable that showed phenomenal growth and success
during the past financial year. WP Newspapers
publishers People's Post, TygerBurger, City Vision
and Blits.
Editor Daniel Munslow
attended an intense
round of lectures at the
Advertising Media
Association's (AMASA)
media planning workshop
at Little Switzerland in the Drakensburg. Visit our
Lwebsite
website to view his live coverage of the workshop
sessions.
The board of Media24 recently announced the
establishment of the Media24 Journalism
Academy, which will be headed up by City Press
editor-in-chief, Mathatha Tsedu. The academy will be
launched on 1 October, and will incorporate the
company's existing learnership programme. Click
here for more.
Lhere
Cape Town's new community
television channel, Cape Town
TV, has joined forces with film and
drama school AFDA - the move will
cement the station's base among
educational institutions in the city.
ClickLhere
here for more.
1
 A Newsclip Media Monitoring Initiative
Hot on the heels of securing two first places in
Sake24’s Financial Advertising Awards 2007/8
monthly competition, Redline has again taken poll
position - twice. ClickLhere
here for more.
An empowerment consortium led by grassroots
publisher HomeGrown Magazines has been
awarded a three-year exclusive licence to publish
Mpumalanga’s official tourism magazine. Click here
Lhere
for more.
Provider of global mobile messaging solutions,
Clickatell, has announced that CNN International
is trusting Clickatell to bring mobile SMS coverage of
the Beijing Olympic Games to fans around the world.
ClickLhere
here for more.
Oracle Airtime Sales (OATS) hosted a business
networking cocktail in Lagos, Nigeria, at the end
of last month to showcase the advertising and
sponsorship opportunities available on its
commercial channels for Africa, including: M-Net;
SuperSport; Africa Magic; CNN; and BBC World. Click
Lhere
here for more.
The SAARF RAMS August 2008 release took place
on Wednesday, 6 August, at the Bryanston
Country Club. The release is the fourth release of the
year and uses a combined rolling wave of mid-March
to the end of June 2008, and beginning May to the
here for more.
end of July 2008. ClickLhere
MultiChoice continues
to bring its customers an
enhanced DStv experience
by continually improving its
bouquets. The latest is the
addition of three audio
channels from 1 August, and expansion of the History
Channel from an 18-hour to a 24-hour broadcast
service, from 3 August. ClickLhere
here for more.
The Star`s Verve section will now appear as a
supplement included monthly in The Star,
here
Pretoria News, Cape Argus and Daily News. ClickLhere
for more.
The Sunday Times gave away a free movie
ticket with every copy of the paper bought on 17
here for more.
August. ClickLhere
The Sunday Times Business Times has
announced its call for entries for the third annual
Sunday Times Business Times Marketing Excellence
here for more.
Awards. ClickLhere
T h e T i m e s ’
photographer Halden
Krog scooped the highest
number of awards at the 2008 Fujifilm Photo Press
Awards. ClickLhere
here for more.
The North Eastern Tribune recently helped
raise R7 500 for The South African Ballet Theatre
(SABT). ClickLhere
here for more.
The search is on for 10 South African men who see
themselves as role models, to compete for the
coveted title of Men's Health Look 2008. ClickLhere
here
for more.
Media
UPDATE
VISI magazine, in conjunction with the South
African Institute of Architects (SAIA), is
commissioning the fourth nation-wide survey of the
best architectural designs in the country, and inviting
South Africans to vote for their favourite building.
ClickLhere
here for more. L
VISI magazine welcomes spring a little early this
year with the second annual 2008 Bathroom &
Kitchen Report supplement, which has been bagged
with the latest issue, VISI 38. ClickLhere
here for more.
Cento Sport, a local sport
newspaper that covers
sport in more than 20 towns,
has just opened up another branch in Germiston.
ClickLhere
here for more.
Kruger2Canyon has decided to increase its print
run from 5000 to 7000 newspapers per week.
This will mean that Kruger2Canyon will now be
distributing 3000 newspapers into the Kruger
National Park and 4000 in the Kruger to Canyons
Biosphere Region. ClickLhere
here for more.
Associated Magazines, publisher of
Women on Wheels (WOW) magazine,
and sponsor Nedbank Vehicle and Asset
Finance, announced the winners in the
second annual WOW Women’s Car of
the Year Awards. ClickLhere
here for the list
of finalists.
The September issue of Fairlady
is coupled with a fantastic all-
South African CD compilation. The
Fairlady Spring Collection has 14 top
tracks from well-known bands and
artists such as Chris Chameleon,
Karma, Wonderboom, Luna, The
Rudimentals and more. ClickLhere
here for more.
Zaida Enver of Kagiso Exhibitions and Events
(KEE) has confirmed that CAR magazine will
publish the Official Souvenir Programme for the
Johannesburg International Motor Show (JIMS). Click
here for more.
Lhere
Funk Magazine has changed
its frequency from monthly to
bi-monthly. A new rate card is
available on the title's website.
Funk has also recently been
handed its ABC Provisional
Proprietor Membership letter. The
third issue of the magazine,
themed Freedom, is on sale now.
For more information, visit
Lwww.funkmagazine.co.za
www.funkmagazine.co.za.
Apt for Women`s Month, the third
edition of Wordsetc is dedicated
to women writers, and is titled
`Women and Words`. The issue looks
at gender issues through the prism of
literature, and holds some exciting
and stimulating content. ClickLhere
here for
more.
2

Your Baby publishes its 150th issue this
September. To commemorate this special edition,
Your Baby will be giving away over 150 prizes, with a
total value of R150 000. ClickLhere
here for more.
Your Child, the glossy magazine
for parents, is sporting a bright and
bold new cover design. The
September/October issue, on shelf
now, is the first to feature the fresh
new look. From now on, the cover will
feature two kids rather than just one.
ClickLhere
here for more.
Niche publisher COSA
Communications takes over as
publisher of TAXtalk magazine from
its third quarter issue this year. COSA
Communications, publishers of other
niche titles like RISKsa and TOT
magazine, will reposition and re-
launch the brand, with its next issue
due out in September/October. Click
here for more.
Lhere
UNIMA SA, The South African Association of
Puppetry, has announced The Big Issue as its
media partner in the hosting of the 2008 Out The Box
Festival of Puppetry and Visual Performance. Click
Lhere
here for more.
The Arts & Culture Trust (ACT) Awards 2008,
presented by Nedbank and supported by
CLASSICFEEL Magazine and Cape Town's Fine
Music Radio 101.3, has announced the finalists for
the 2008 Awards. ClickLhere
here for more.
Travel Ideas, the magazine
aimed at upper end travellers
seeking luxury local and
international holidays, has formed
an association with Harvey World
Travel - The Travel Professionals.
The partnership sees Travel Ideas
being distributed through Harvey
here
World Travel agencies. ClickLhere
for more.
Launched on 30
March, Sunday Zulu
newspaper, Isolezwe
ngeSonto has produced good results in its first
ABC quarter audit. General Manager, Brian Porter
says, “The ABC results of an average of 42 489
show a good start to Isolezwe ngeSonto, which is
proving very popular in Durban and KZN each
here for more.
Sunday. ClickLhere
It's been a year
since Donald Paul
was officially appointed
editor of The Big
Issue- a move that
has since seen the magazine grow from strength to
strength. "We are proud of what Donald has
achieved with The Big Issue. With his 30 years’
experience in publishing, he has injected new life
into a magazine that reaches over 50 000
readers..." says Trudy Vlok, MD of The Big Issue.
here for more.
ClickLhere
Media
UPDATE
National Geographic Kids
magazine has announced the
launch of the third NG Kids Young
Photographers competition,
sponsored by Spur Steak Ranches.
The magazine also reflected an overall
here
increase in its ABC figures. ClickLhere
for more on the photography
here for more on its
competition, andLhere
ABC figures.
seventeen remains South Africa's leading youth
title, according to the ABC results released last
week. Subscriptions are also up by 2.2%, thus
confirming reader commitment in our tough
here for more.
economic climate. ClickLhere
Fit Pregnancy magazine has
shown an impressive 27%
increase in its circulation, according to
the latest figures released by the ABC.
The magazine now has an audited
circulation of 21 409, up from 16 826
in its January to June 2007 ABC
here for more.
figures. ClickLhere
77% of South Africans are concerned about
climate change, according to a global survey
conducted by BBC World News and Synovate. This
is 5% higher than the global average of 72% across
all markets surveyed. ClickLhere
here for more.
Twelve new housemates began a 91
day adventure as M-Net's
blockbuster hit reality TV series Big
Brother Africa returned to DStv screens
continent-wide on Sunday, 24 August at
here for more, andLhere
19:00. ClickLhere here to view profiles
of the housemates.
I Want to Sing Gospel, SABC’s hot new music
reality show, which is in search of South Africa’s
next gospel star, saw six contestants eliminated on
here for more.
Sunday, revealing the top 13. ClickLhere
Red Cherry is the production house behind e.tv's
exciting new show, The Shield Teens No Sweat
Dance Challenge. This is a dance competition with a
difference, as the talent search explores street dance
in South Africa, searching for kwaito, hip hop, house
and R&B dancers. ClickLhere
here for more.
In response to viewers' requests, the voting lines
stayed open for longer this week in M-Net's reality
show High School Musical: Spotlight South
Africa, to give fans more time to vote for their
favourites. The audience can now also cast votes
here for more on this week's
through MXit. ClickLhere
here for more on voting through Mxit.
episode, andLhere
M-Net's game show, Power of 10
gives contestants the opportunity
to win R10 million by answering five
here to view
questions correctly. ClickLhere
this week's questions and answers.
Fans of M-Net's game show, Power of 10, can
now join in the fun and play along in the new
here for more.
Power of 10 online game. ClickLhere
3

The much anticipated
Toyota Kick Off Soccer
babes Model Search
Competition is underway.
Kick Off is looking for the country's next supermodel
that will grace the pages of the annual Toyota Kick Off
Soccerbabes edition. ClickLhere
here for more.
The first anniversary of the SuperSport/Premier
Soccer League broadcast deal was celebrated at a
glittering function in Randburg on 18 August. Click
Lhere
here for more.
More than 60 of the
SABC2's favourite faces
will visit their loyal viewers in
small towns around South
Africa, as part of SABC2's
Dorp 2 Dorp roadshow. ClickLhere here for more.
For the fourth year
running, Mzansi Fo
Sho has scooped the Ipsos
Markinor/Sunday Times
Top Brand Awards. The
respected Survey on Brand Relationship Score puts
the SABC1 brand at the very top of the table
(currently at 56.4%) as South Africa’s favourite
television brand by far, despite the growing
here for more.
competitive television landscape. ClickLhere
It is once again time for KTV
Market Day, giving young
entrepreneurs the opportunity
to create their own business
empires. Market Day will be
held on 6 September, and entries for the event closed
on Friday, 15 August. ClickLhere
here for more.
Due to the phenomenal
outpouring of charity from the
public in August 2007 for Project
4000, Egoli and Steers decided to
join forces again this year, in
conjunction with JAM (Joint Aid
Management) under the new name Food4All. Their
aim is to make even more money than before, and to
cement this wonderful initiative as an annual event
across the country. ClickLhere
here for more.
M-Net's exciting new game show,
Power of 10, which airs on
Sundays, gives contestants the
opportunity to win a whooping R10
million by answering five questions
correctly. ClickLhere
here for more.
For the month of August,
Heart 104.9FM is giving its
listeners four opportunities every
here for more.
weekday to win at least R1 000. ClickLhere
East Coast Radio's pioneering
drive into creating new content
based on complementary
technology platforms is delivering an
entirely new radio star - impacting
on the station's listenership profile, advertising
revenues and the skills required from jocks and sales
staff. View website for more information.
Media
UPDATE
McCann Erickson South Africa has launched a
campaign for RSG. "The brief was to highlight the fact
that RSG plays proudly Afrikaans and SA music in a
certain time slot, so we took a tongue-in-cheek knock
at big international bands and musicians. It started
with 'Bon Jo Wie?' as a joke, but after it got a few
laughs around the office we decided to explore it
further,” explains Jacques Shalom, copywriter at
McCann Erickson SA. ClickLhere
here for more.
The winner of the Vodacom
MPowerFM Top Jock contest
was announced on Friday, 8 August,
during a special breakfast held at the
MPowerFM studio, where Miguel
Proenca also received a Samsung
J750 handset and the opportunity to host his own show
on MPowerFM – the rhythm of Mpumalanga. ClickLherehere
for more.
Cape Town’s Heart 104.9FM is celebrating another
dramatic surge in listenership. The latest Radio
Audience Measurement Survey (RAMS) figures were
released on Wednesday, 6 August and the station has
set a second consecutive audience record. ClickLhere
here
for more.
We treat our athletes unfairly, says
former South African Olympic 400-
metre runner Arnaud Malherbe in his
daily blog on the Runner’s World
website. This follows the criticism
thrown at the South African
swimmers after the first few days of
the Beijing Olympic Games. Click
Lhere
here for more.
RadMark’s recently revamped website is
breaking boundaries having attracted a record-
breaking 1 326 unique visitors in the month of July
alone. ClickLhere
here for more.
The Times Online
has launched a new
book page to cater for its
book-loving readers. The new page includes
podcasts; reviews of the best new books; news from
the world of books; in depth interviews and profiles of
writes and an events section. Readers can write their
own book reviews in the "Everyones a critic" section.
here to view the page.
ClickLhere
Elle magazine has set up a
blog to cover trends in
fashion, and report live from
fashion weeks around the
world - including the Sanlam
South African Fashion Week currently underway at
the Sandton Convention Centre in Centre. Click
Lhere
here for more.
The third internet revolution will be catalysed
around the capabilities of the present world web,
location and other context information in particular,
according to Gartner analyst, Mark Raskino.
Raskino was speaking at the Gartner Symposium
ITxpo at the CTICC. Submission of entries for the
SAB Environmentalist and Environmental
Journalists of The Year Awards 2008 closes on 1
September. ClickLhere
here for more.
4

The trufm Youth Awards
after party held on 20 June
raised R15 000, and the youth
station has decided to run the
'Be the eyes of truFM'
competition. Pastors, teachers
and community members recommended a school-
going youth in the community who is doing well at
school and comes from a disadvantaged family, for
truFM to assist. ClickLhere
here for more.
Jacko Maree was the winner of
this year’s Ask Afrika’s Trust
Barometer – for the third time.
Standard Bank’s Maree was South
Africa’s “most admired” and trusted
CEO for 2007, after winning the
accolade in 2004 and in 2006. The
presentations were made at a
function – in conjunction with Finweek – at Melrose
Arch on 8 August. Bidvest’s Brian Joffe (winner in
here for more.
2005) came second. ClickLhere
This year, the Pica Awards boast 42 categories -
seven more than in 2007. The former Mondi
Journalism Awards were incorporated into the
here for more.
Pica’s last year. ClickLhere
While the call for
nominations for the
Top Women Awards is
w e l l u n d e r way a n d
entries are mounting,
Top Women in Business
& Government (TWBG),
in association with Topco Media, has invited Epainette
Mbeki (Ma'Mbeki) to receive a Lifetime Achievement
Award at the prestigious event to be held at the
Sandton Convention Centre on 4 September. Click
here for more.
Lhere
Media
UPDATE
PEOPLE ON THE MOVE
Popular radio presenter, Kevin Fine
will be joining the 94.7 Highveld
Stereo line-up on a freelance basis.
Fine started his radio career at
campus radio and grew his
reputation, especially among the
youth market, through innovative and interactive
here for more.
shows. ClickLhere
After almost ten years at the helm of Original
Productions at M-Net, Carl Fischer will take a
breather from the hurly-burly of the local
television industry in 2009 to pursue
personal projects and dedicate greater
attention to private and family
commitments. He will step down on March 31, 2009.
here for more.
ClickLhere
8 Ink Media, publisher of Real Simple,
recently announced that Ingrid
Corbett has taken over the reigns as
Editor from 1 August. Kerryn Fischer,
who held the position since the launch
edition in December 2005, emains
with 8 Ink Media as Editorial Director
and Editor of NG Traveller, which will
launch on the local market in October
this year. ClickLhere
here for more.
Sandra Gordon, publisher and managing director of
Wag the Dog Publishers (Wag), has announced the
promotion of Gillian Jones as Editorial Director at
Wag, with all editorial staff reporting directly to her.
This includes the editorial staff of The Media
magazine, themediaonline.co.za, and recently
launched Strategic Marketing magazine. ClickLhere here
for more.
Lambert Retief has been made director of media
group Naspers, effective from 1 September.
Ramsay, Son & Parker has announced the
appointment of Neil Piper as publisher of RS&P
Automotive, the division responsible for the
company"s motoring titles. He succeeds Stuart
Lowe, who became managing director of Ramsay,
Son and Parker at the beginning of July. Piper"s
appointment comes after his promotion to
associate publisher earlier this year and follows a
thorough selection process to find the best person
to head up the division, which includes the flagship
CAR and its website CARtoday.com, as well as
Leisure Wheels, in which RS&P has a 50 percent
shareholding, and WIEL. ClickLhere
here for more.
Media publisher Ramsay, Son & Parker has
announced the appointment of Werner Schmidt as
Chief Financial Officer, with effect from 1 September.
Schmidt joined the company as an accountant in
1998 and was promoted to financial manager two
years ago. He holds higher diplomas in financial
management, cost management, business
management and corporate secretaryship and has a
B. C o m m d e g r e e s p e c i a l i s i n g i n f i n a n c i a l
management and business strategy. He has been a
full member of the Institute of Administration and
Commerce for the past 16 years.
5

Panorama Publications has announced that PCFormat
is now being headed up by former group technology
editor, Nicholas Boerma. ClickLhere
here for more.
Media publisher Ramsay, Son & Parker has
announced the appointment of Werner Schmidt as
Chief Financial Officer, with effect from 1 September.
Schmidt joined the company as an accountant in
1998 and was promoted to financial manager two
years ago. ClickLhere
here for more.
Media in Africa recently re-
assigned its growing number
of staff to accommodate a new
Key Accounts Consultant,
Andre de Wit, for 25º in Africa,
Africa's Independent Energy
Publication. The publishing house produces
specialised B2B magazines, and relies on excellent
client relations to devise targeted marketing
solutions for their many corporate clients. Andre de
Wit, a Bcom Marketing and Business Management
graduate, cut his teeth in the communications arena
whilst working for various sales, debt management
and logistics companies while finishing his degree.
here for more.
ClickLhere
New Media Publishing has strengthened its highly
acclaimed decor hub with several changes to the
editorial team. Sumien Brink, Editor, and Johan van
Zyl, Managing Editor, have been promoted; while
award-winning Lifestyle Editor, Liezel Norval-Kruger,
and Anneke Sloman have been newly appointed to
here for more.
the team. ClickLhere
PROGRAMMES IN THE MAKING
Up & Under
This August, SABC2's
new rugby reality
series Up & Under will
hunt for the most
promising rugby
players in South
Africa. Bryan Habana,
2007 IRB Player of the Year and Springbok wing, has
given his support to the show, as part of the newly-
launched Habana Foundation.
A nationwide search is being undertaken by Up &
Under for grassroots rugby talent, and bright, hungry
and passionate players who have had fewer
opportunities will be found so that their raw ability
can be translated into sustainable skills. This month,
a team of selectors have travelled the country to
identify talented youngsters between the ages of 16
and 18.
The selectors will choose 36 boys to attend an eight-
week camp, where they will be instilled with skills in
running, tackling, scrumming, mauling, kicking and
scoring. Bryan Habana will be on hand to provide the
boys with some valuable tips. The show is due to start
in September, and as it unfolds, viewers will have the
opportunity to vote to save the players who have
been put up for elimination. The winning player of the
series, who will be voted for by the public, will receive
prizes advancing his career in rugby. The 11-episode
series begins on SABC2 on Saturday, 20 September
here for more.
at 18:30. ClickLhere
Media
UPDATE
Strictly Come Dancing - Fifth Season
Strictly Come Dancing, SABC2's popular reality
television show, returns to broadcast for an amazing
fifth season from Thursday, 2 October at 19:30. The
season premieres with the Strictly Come Dancing
Special on Thursday, 25 September at 19:30, which
chronicles the history of one of SABC2's top priorities
over the last few years, highlighting the most
memorable moments of the last four seasons. The
show has ruled the television ratings since it was
launched four seasons ago, and its mix of celebrities
overcoming their nerves, feet and inhibitions in
mastering complicated dance moves has seen their
public profiles gain new heights.
The fifth season has undergone a format change, with
10 celebrities competing and dancing across 10
episodes. In previous seasons, there were eight
celebrities who competed across eight episodes. As
always, the show airs at 19:30 until 20:30, with an
hour break in between, resuming at 21:30 where the
results of the votes for the contestants’ performances
are revealed. The show will culminate with the series
finale on Thursday, 4 December, where the winning
celebrity/professional dancer couple will be crowned,
and will take over from reigning winners Emmanuel
Castis and Lindsey Muckle. Ian von Memerty and
Sandy Ngema will be the hosts of the fifth season of
the show, which has radio stations 5FM and MetroFM
as official national media partners.
Where were you?
Where were you? Where were you?, a new trivia
game show on SABC2, launches on the channel on
Friday, 29 August at 21:30. The new game show tests
viewers` knowledge of pop culture in the country, as
South Africa's rich 30-year local television history is
filled with popular icons, whether the good, the bad or
the ugly. The show will be filled with household
heroes, names and faces from the past.
A panel of local media personalities will provide the
entertainment with their witty rebuttals and
comments. The contestant panelists come in the
form of: radio and television personality, Amanda
Forrow; sports journalist and radio/television
presenter, Kwena Moabelo; comedian Mell Millar; film
and television actress Moshidi Motshegwa; television
presenter Dosto Noge; actress, Hanli Rolfes; and
comedian Darren Maule.
A mystery guest from the media industry, including
continuity presenters, popular radio DJs, and actors
will join the regular panelists every week, becoming
part of the riotous panel for the evening and adding
their own brand of flavour to the show. Where Were
You? is hosted by Fezile Mpela, who is known for his
role as Sello in SABC2's 7de Laan, and who joins the
panellists as a quick-thinking, funny and articulate
ringmaster.
The show aims to bring the funny and memorable
moments of South African broadcasting history to
television so that audiences young and old can be
stimulated and challenged. The scenes, styles and
images from the past will be a poignant reminder of
how far South African pop culture has come, while the
witty panel will entertain the audience with their
knowledge of television. Catch Where Were You?
every Friday from 29 August on SABC2 at 21:30.
6
 Media
UPDATE

NEW ON AIR Song vir Katryn 2

S A B C 2 i s
The Shield No Sweat Show demonstrating its
On Sunday, 10 August commitment to
at 18:05, e.tv launches excellent television
a brand new youth hip d r a m a b y
h o p d a n c e premiering the
competition, The second series of Song vir Katryn from Tuesday, 26
Shield No Sweat Show, August at 19:30.
featuring girls between
12 and 18 years old. The show continues to follow vixen Katryn and
H i p h o p w a s libertine medical doctor Jinx through their daily
introduced to South drama and intrigue.
Africa in the 1980s,
and has become The show stars Therese Benade as Katryn and Valiant
extremely popular among urban youth. It demands Swart as Jinx, and co-stars some of the top acting
enormous physical skill and creativity, and is now talent in South Africa in the form of Antoinette
regarded as a dance sport in its own right. One of the Kellerman, Fezile Mpela, Mel Botes and Dawn
judges is Craig Bullock, SA hip hop choreographer, Matthews and Francois Coertze.
who has extensive internationally recognised
experience in numerous dance styles. Says Zanele The first episode reintroduces Katryn as she does
Mthembu, Head of local productions at e.tv: “This is a modelling work in London under the watchful eye of
unique opportunity for e.tv to partner with Shield on her agent, Ernst Hulbrand (Francois Coertze).
dance competitions for girls. Street dance has been
dominated mostly by males and now, for the first But Katryn desperately wants to come back to South
time on SA television, young girls will have the Africa, gaining the motivation to do so after a
platform to showcase their dance skills in hip hop, dramatic event. Jinx is still searching for his lost love,
kwaito and R&B.” Unlike any other reality show, there who simply disappeared, and Hulbrand is spreading
will be four audition phases, held in Pretoria; nasty rumours about Katryn and her unprofessional
Johannesburg; Durban; and Cape Town. During the behaviour.
first phase, the team will scout beaches, fast food
outlets, schools and various other spots looking for To add more drama, arch villain Robert Gouws
great dancers. The second phase includes the first (Jacques Combault) curses Jinx and Katryn during his
round of auditions, which will be held in a public space sentencing in court, and this places the media on high
where a DJ will mix tracks that jump between hip hop, alert.
kwaito , house and R&B The girls will freestyle to the
tracks on stage. At the end of this session, the judges Catch Song vir Katryn every Tuesday at 19:30 on
will choose selected dancers to return for final closed SABC2 from 26 August for 13 weeks of South African
auditions. In the third phase, the dancers will get to drama.
audition one-on-one with the judges, who will give
constructive advice and criticism to help further Note that the show is broadcast in Afrikaans with
develop their talent. At the end of this stage the English subtitles.
judges will decided on the top five dancers, who will
be then get a one week intense training workshop.
D u r i n g t h i s
workshop, the
dancers will be given
tasks that will test
their ability to
survive in the
professional dance
industry, and will be
eliminated in three
rounds of dance
offs. The winner will
receive a whopping
R50 000 cash prize,
the first runner up
will receive R20 000,
and the second
runner up will
receive R10 000. To
spice things up even
further, there will be
viewer competitions
throughout the
series, where
viewers can win
loads of prizes. Click
here for more.
Lhere
7
 Media
UPDATE

PUBLICATIONS IN THE PIPELINE

Shared Earth
Private Edition Shared Earth
Cape Town-based publisher, Publishing is
The Publishing P a rtnership launching a new
(TPP) has announced the magazine, titled
September launch of its new Shared Earth, which
publication, P r ivate Edition . will go on sale at
This is a quarterly publication, branches of Exclusive
edited by the award winning Les Books, CNA and many
Aupiais. It offers a window into other outlets in
the world of the understated N o v e m b e r. T h e
wealthy. Its highly targeted magazine’s editorial
distribution includes will cover practical
personalised mailing by MTN ideas for self-
Business, Investec Private Bank, and the Pam sufficiency and
Golding Property Group to their most valued sustainable living and
clients. It will also be available at exclusive will include sections
invitation-only events, where each guest will such as: do it
receive a copy. The launch issue will be available at yourself; green building; green transportation;
the Nederburg Wine Auction, and the December farming and smallholding; nature and environment;
issue will be at the Kurland Polo International. organic gardening; and self-sufficiency and frugal
Private Edition (PE) looks for the story behind the living. Shared Earth magazine is a great resource for
story, the human element of life at the top, ever learning how one can do one’s part to protect the
inquisitive, always looking for knowledge and new environment and save money at the same time.
experiences. The essence of PE is that it is in the Shared Earth will be targeted at readers who are
know; and it brings the reader access to a lifestyle eager to live sustainably and self-sufficiently. They
that few experience. It is a world where the brand are looking for renewable energy products and advice
label is on the inside (not the outside) of the on reducing their dependence on the grid - or getting
handbag, where a perfume can be tailored to your off it entirely; products and services which will help
personal taste – for a price - and where a luxury car them produce their own organic food in their own
here
at R3.4 million can still be undervalued. ClickLhere backyards, on their balconies or smallholdings; and
for the full article, or for more information on PE, tools to make their goal of living a healthier, greener,
www.tppsa.co.za.
please call 021 424 3517 or visitLwww.tppsa.co.za ethical life a reality. For more information, visit
sharedearth.co.za or email Gaye Venter at
Lsharedearth.co.za
M Lmagazine@sharedearth.co.za
magazine@sharedearth.co.za.
8 Ink Media is to publish a new
high-end magazine for the NEW ON THE SHELF
award-winning Johannesburg
luxury hotel, Melrose Arch, So Joburg (monitored)
this November. The new So Joburg, the official
p ub l ication, titled M, is mouthpiece of Joburg
expected to set a new Tourism, is a new free
benchmark in luxury custom glossy lifestyle magazine
featuring Joburg's best
publishing, with exceptional
f a s h i o n , p r o p e r t y,
production values, a unique
r e s t a u r a n t s ,
format, original high quality
entertainment, events,
editorial content and related
hotels, and business. So
advertising. Targeting the high
Joburg showcases Joburg
end business traveller, 7 000
at its best - vibrant,
copies of the magazine will be
cosmopolitan and
distributed to Melrose Arch Hotel guests, and to
sophisticated. The
premium outlets within the Melrose Arch Precinct. M
information-packed
will provide an editorial mix appealing to that market
magazine is designed to
with a focus on fashion, shopping, good food, and the
invite residents and
international connoisseur's lifestyle.” Says Melrose
visitors to 'do the town' - explore, discover and
Arch Hotel GM Douglas Allan: “We are incredibly
uncover the delights of the city, from shopping for
pleased to be working with 8 Ink Media to bring this
premium brands and soaking up the unique African
specialist publication to our guests and visitors. 8 Ink
history and heritage in its many museums; to
Media has a keen understanding of the luxury indulging in the pulsating nightlife and home-grown
market, and the strong demands of the luxury hotel theatre capturing the energy and soul of Joburg. So
guest. M promises to set a new benchmark for hotel Joburg will be published every alternate month by
publications, showcasing the best in editorial content Uhuru Communications, with 20 000 copies
and incredibly high production values- a standard distributed to leading hotels, airport lounges,
representative of the Melrose Arch Hotel. The international expos, national events, tourism offices
magazine will undoubtedly complement the hotel's and selected malls. The title will be read by an
marketing strategy and confirm Melrose Arch Hotel's estimated 100 000 readers. The August edition is
position as an innovator in its field.” For more now available. For more information, call 011 646
www.8inkmedia.com.
information, visitLwww.8inkmedia.com 1640 or visitLwww.joburgtourism.com
www.joburgtourism.com.
8
 Media
UPDATE

NEW ON THE SHELF 2010 Unlimited

2010 Unlimited, a crucial
Mobility (monitored) part of the National
Transport systems in Communications
South Africa are moving Partnership, showcases
rapidly into the fast lane, the progress being made
so don’t let your towards the completion of
message get left behind! all projects and activities
From the publishers of associated with the 2010
Delivery magazine, FIFA Soccer World Cup.
Mobility is for policy- Published by 3S Media,
makers, practitioners this magazine aims to
and transport users. The provide 2010 role players
title brings it’s readers with an exclusive and
news, insight and effective tool for
personal experience of c o m m u n i c a t i n g
local and international information. 2010
transport policy and Unlimited strives to
practice. Editorial project a positive message regarding South Africa's
content includes: intelligent transport; bus rapid ability to host a successful World Cup. Service
transit systems; light rail; bicycle master plans; providers can also use the magazine as a platform to
travel demand management; integrated transport market their products and services to national and
planning; people movers; congestion pricing; freight international audiences in the build-up to the 2010
and rail; ports and airports. The publication offers FIFA Soccer World Cup. Features and sections in the
news, interviews and opinions, as the publication magazine include: message from the Minister of
interviews the policy makers and decision-takers in Sport; stadiums update; transport and infrastructure
all three spheres of government, and the movers and development; host city showcase; profiling South
shakers in the private sector and society. The title is African soccer stars; tourism - a focus on
read by decision-makers and opinion-formers in the accommodation, tourist attractions, travel advice
public sector, with targeted personally mailed copies and more; safety, security and risk; profiling
sent to the political and administrative leadership of government; and case studies of countries that have
all 283 municipalities - a sector with an annual previously hosted a FIFA Soccer World Cup. A total of
combined budget of over R100 billion. Mobility also 7 000 copies of 2010 Unlimited will be circulated both
reaches the provincial and national government nationally and internationally.
delivery ministries and departments and all members
of parliament, parastatals, academics and the The magazine will also be freely distributed to: JSE-
transport sector audience. Mobility is a quarterly title listed companies; Chambers of Commerce; national
with a print run of 5 000 copies. The B2B publication and provincial government departments, including
retails for R22.80. For more information, email the Department of Trade and Industry and the
Linfo@mobilitymagazine.co.za
info@mobilitymagazine.co.za, or call 021 461 9692. Department of Sport and Recreation; district and
local councils; parliament; foreign embassies;
Yachts Classique business development agencies; the 2010 Local
2 Inspire U Media, the Organising Committee; service providers and
independent media house stakeholders; the general public; and FIFA offices
with Theo Coetzer at the worldwide. This new and sophisticated magazine
helm, which was previously showcases the progress made on projects, activities,
responsible for the developments and strategies associated with the
publication of Prestige 2010 FIFA World Cup, and serves as a tool to project a
Boating and Yachting, has positive image to role players, the public and
launched the glossy international countries. Each issue is couriered to
upmarket title, Yachts FIFA headquarters in Switzerland who have
Classique. With today’s welcomed the publication and ensure that it adheres
fast-paced lifestyle, the to the media guidelines surrounding 2010. For more
yachting culture is no information, contact the editor, Candice Landie on
longer simply about boats. 011 531 3341 or emailLcandice@3smedia.co.za
candice@3smedia.co.za.
It also involves great meals
accompanied by fine wines, The Parys Gazette (monitored)
quality leisure time both on and off the water, The Parys Gazette was
destinations with appeal, and looking and feeling recently launched by the
good. As a result, this leading marine lifestyle Mooivaal Media Group.
magazine covers topics such as vessels, boat shows, The weekly community
property, personalities, sports, motoring, lifestyle, newspaper is available
fashion and cuisine; all with a distinctly sophisticated every Thursday for free.
flavour. Yachts Classique is a bi-monthly publication The editorial content is a
that retails for R34.95. It has an initial print run of 5 mix of English and
000 copies, and can be found at the CNA and Afrikaans. For more
Exclusive Books, as well as in select five-star hotel information, contact
rooms and Business Class seats and lounges of luxury editor Retha Fitchat on 056 817 2267 or at
airlines. For more information, contact 021 556 3119 Lrfitchat@media24.com
rfitchat@media24.com.
theo.c@mweb.co.za.
orLtheo.c@mweb.co.za
9
 Media
UPDATE

Specialised Access (monitored) Applause! (Monitored)

Specialised Access Applause!, a new title that
magazine is the official celebrates fine living in South
journal of SAEMA Africa, was nominated for this
(Specialist Access, year's top arts and culture
Engineering and magazine. Distributed by
Manufacturers Exclusive Books, Xarra Books
Association), and and Die Boeke Huis,
RAFAA (Rope Access Applause! retails for R19 and
a n d Fa l l A r r e s t caters to people in LSMs 7 to
Association). It 10 (high income individuals).
addresses the The publication is intended
products and services for males aged between 26
available to make and 35, and females aged
working at heights between 30 and 60.
safer and more Applause! is edited by cultural activist and radio
productive. There is a presenter, Lopang Molope and is published by Otto
wide variety of Moloto. For more information, email Gordon McLean
equipment and atLgordon@groupmedia.co.za
gordon@groupmedia.co.za.
services available to take workers to height safely,
including the mechanised MEWPs (mobile elevated MultiChoice launches High Definition Personal
work platforms) and BMUs (building maintenance Video Recorder
units), and the non-mechanised scaffolding, ropes
and hoists, ladders, trestles, harnesses and O n 2 4 J u l y,
temporary suspended platforms. Specialised Access M u l t i C h o i c e
brings readers information on these products and announced the
services, as well as information on safety standards launch of its High-
and advice as outlined by the Department of Labour Definition Personal
in its Occupational Safety and Health Act. The Video Recorder (HD
magazine also addresses labour concerns, skills PVR) decoder. The
development, industry-relevant news, and pertinent introduction of High
information from the Association. The magazine's Definition television is another milestone
distribution base includes construction and building achievement for television in South Africa, and forms
contractors, cleaning contractors, electrical part of MultiChoice's commitment to bringing the
contractors, air-conditioning installation contractors, best television experience in the country. Since its
maintenance contractors, signage contractors, inception, MultiChoice has been at the forefront of
roofing contractors, painting contractors, building transforming the face of television in South Africa,
managers, events coordinators, glaziers, through cutting edge technology.
municipalities, mines, airports, and retail outlets.
Specialised Access retails at R17.95 and is an The company has brought a number
alternate monthly publication with the July/August of world firsts into the country,
issue now available. The title is published by Primedia including digital satellite television,
Publishing and has a print run of 3 500. For more interactive television services, Dual
information, contact Allyson Koekhoven at View and PVR, to name a few.
Write-on@iafrica.com.
Lwrite-on@iafrica.com Customers will need an HD PVR
decoder and an HD-ready television
South African Triathlete (monitored) set to view HD content. The Beijing
South African Triathlete Olympic Games will be the first to
was recently launched be broadcast in HD format at the
as South Africa’s only beginning of August. The HD PVR will be made
Triathlon magazine. available for this special event, with pre-launch
The monthly consumer software which does not include the full suite of
title’s editorial content interactive applications. These will be made available
provides tips and when the M-Net HD channel launches at the end of
advice to triathletes August. The software will be delivered to purchased
and covers exercise decoders via satellite transmission, without any
routines; fashion; intervention needed from the customer. After this,
events; results; as well customers will be able to view movies, series and
as information about wildlife in HD format. The HD PVR decoder will be
equipment; massages available in major retail stores from August 2008 and
and stretching; injury; will launch at a special price of only R2 499 (for a
and profiles of local limited time period). MultiChoice subscribers will
triathletes. South also in the near future, be able to link the HD PVR to
A f r i c a n Tr i a t h l e t e their current Dual View PVR to enjoy three viewing
currently has a print environments, or link the HD PVR to 1110 decoder to
run of 5 000 copies and retails for R19.95. It is edited enjoy two viewing environments, as part of the
by Marius Van der Nist and published by Triathlete SA. XtraView offering. The only additional cost to the
The August issue is out now. For more information, monthly subscription fee is R55, which is the amount
c a l l 0 1 1 6 8 0 8 7 6 3 o r e m a i l currently payable on the Dual View service. ClickLhere
here
Lmarius@triathletesa.co.za
marius@triathletesa.co.za. andLhere
here for more.
10
A Newsclip Media Monitoring Initiative
Community websites – mirrors of print?
By Leigh Andrews
“It seems people around the world are increasingly
relying on the web for their news, posing interesting
questions and challenges for both new and traditional
publishers.With the rise and rise of online media, it is
hardly surprising that community newspapers have
ventured into the online sphere.” – Josh Adler, founder
Prefix Technologies
and director of Prefix Technologies, a South African
online technology knowledge base.
Community news websites are on the rise worldwide.
The reason for their increased popularity is that they
offer news that is not just time-based and topical, but
also geographically relevant to the residents who read it
- therefore having more of an impact than general
national or international news. There is now a clear
distinction between online news sites that cater to the
areas they serve (whether urban or regional), and sites
that merely function as an extension of their pre-existing
printed versions. In the past, community involvement in
the news was limited to letters being sent in as
complaints or commentary on articles.
Citizen journalism is now becoming more commonplace
as most folk are equipped with cellphones that can take
photographs and voice recordings. These can now be
loaded onto community websites as breaking news,
thereby enhancing interactivity between community
news producers and the areas they serve.
International examples
International community websites have begun to move
away from providing the same content as their hard copy
versions, instead offering new, more relevant and
interactive content that users can customise to meet
their needs.
As an example of online community news that mirrors its
print editions, Australia’s Leader Community Newspaper
(LCN) group comprises 33 free titles covering greater
Melbourne, and is the largest single market network of
community newspapers in Australia. The group connects
these communities with what is going on in the area, and
expresses the nature of each individual community as
there’s a dedicated local editor for each newspaper. The
website offers access to online news in all
LCN group’s Lwebsite
regions of Melbourne, divided into the same
‘communities’ as the print version of the papers. One can
also search the online newspaper library for archives of
previous print issues.
In contrast to this,
A u s t r a l i a ’ s
C o m m u n i t y
Newspaper Group
has just launched a
new portal called
IIn
nMMy C o m m u n i t y,
which offers local
community news, as
well as horoscopes, videos, games, and a blog site for
residents to write their own news and views. This site has
more of a ‘social networky feel’ than the Leader Group’s
website, as there’s a high level of interaction. As the
users have a portal to blog, upload content, and join
groups and clubs, the news they receive is more ‘niche’
and specifically relevant to the individual.
Australia’s Community Newspaper Group also offers the
option of reading its newspapers online, thereby creating
a clear distinction between the content the newspaper
group offers online and in print format.
Media
UPDATE
Local examples
In South Africa, online community news is generally in a
separate compartment to print community news. Local
newspapers that offer an online version of their
newspapers include the Lowvelder, and Express Online.
The Lowvelder/Laevelder.co.za is an example of a
newspaper that has launched an online branch,
‘mirroring’ the content of its print edition. The site
focuses on news from in and around the Lowveld area.
Express Online, the online version of Durban’s The
Express newspaper, offers similar news to its print
edition, but has an interactive website with news and
headlines linked to the print Express, as well as videos
and a chat area called ‘Shout Box’, for users to comment
on the news and interact with others. The site also offers
gift ideas, and motoring and health news, not specific to
the Durban area.
Suburban news sites
The suburb of Parkhurst has a
Pa r k h u r s t V i l l a g e Re s i d e n t s
website, as well as a
AssociationLwebsite
regular newsletter that services the
area. Members of the Parkhurst Village Residents
Association receive the Parkhurst Post every two to three
months, which focuses on businesses in the area and
issues that directly affect Parkhurst. Editor Tim Truluck
also publishes the handy Resident’s Guide to Parkhurst,
which offers a history of the area and is packed with
regular events. Parkhurst.org.za is a freestanding
website that features news and events that have
happened in the area, and provides links to services that
affect residents. Lonehill residents also have a
website which is not linked to a print
community Lwebsite
newspaper, focused on improving security in the suburb.
Societynews.co.za is Pretoria’s ‘number one online
community news website’. It is a free-standing website,
offering news in pictures, as well as snippets on sports,
arts and culture, entertainment, health and career news.
There’s also a views page, which lets residents submit
news and views in letter format.
Getting it right - Mybackyard.co.za
Mybackyard.co.za is an initiative
recently launched by Avusa Media.
Users can register with the site
online to receive, upload and
comment on news based on the
specific areas in which they live,
work and play. The site clearly states, “we don’t cover
international news, national news and business news.
For matters of national interest, you best go to
The
The Times. What we do cover is where you live, work,
shop and jol. Schools news, security news and incidents,
shopping news, events and property in your area are the
regular things you will find... all in your backyard.”
Mybackyard.co.za currently caters to Johannesburg and
Cape Town, with specific content divided into general
area newsletters. In Johannesburg, MyNorthcliff.co.za
covers Northcliff, Berario, Fairland and Greymont;
MyMelville.co.za
MyMelville.co.za covers Melville, Westdene, Meldene
and Auckland Park; and MyParks.co.za covers Parkhurst,
Parkwood, Parkview and Parktown North. In Cape Town,
MyRondebosch.co.za covers Rondebosch, Newlands and
Claremont; while MyTableView.co.za covers Table View,
Parklands, Blouberg, and West Beach. Advertising and
property displayed on the site is geographically specific,
which enhances the overall community-based feel of the
website and newsletters. There is an events diary on the
site that can be viewed monthly or weekly, in a table or a
list, and a ‘what’s on’ section which goes into more detail.
There are also profiles of well known people who live in
the area – for example, Talk Radio 702 presenter John
Robbie is featured on the MyNorthcliff site.
ClickLhere
here to read the full story.
11
 NEW MEDIA UPDATE WEBSITE LAUNCHES: Take a look - www.mediaupdate.co.za.

EDITOR’S CLIP
And this is just the tip of the iceberg. A new gallery
Media Update is excited to announce the re-launch of
has been included to allow for a visual representation
its website, Lwww.mediaupdate.co.za
www.mediaupdate.co.za. After two
of industry events; while the monthly edition of Media
successful years of delivering all the latest in media
Update will be viewable and downloadable as a digital
news directly to stakeholders in the industry, we
e-zine... This means you can page through the
decided to take the leap into a new world.
publications on the website and zoom in on the
stories you want to read. There’s more
The new website contains all the latest digital
innovation - many are already present on the website
More exciting developments are in their final stages
- while others will be added over the next two
of preparation and will be launched over the next two
months.
months. Stay with us for these exciting new changes,
as we continuously evolve Media Update as a multi-
The online version fo the weekly Media Update
channel resource in the business to business space
newsletter now contains a glossary of industry terms,
for the media industry in South Africa.
a calendar of events for trade purposes, a blog for
professionals to open discussions about media-
There’s More
related issues, access to an archive of over 12000
stories about the industry, insight and feature
More exciting developments are in their final stages
articles, as well as easier access to current news from
of preparation and will be launched over the next two
the home page.
months.

Stay with is for these exciting new changes, as we

continuously evolve Media Update as a multi-channel
resource in the business-to-business space for the

Media media industry in South Africa.

UPDATE
Education through information

12
 Media
UPDATE

EDITOR’S CLIP
Today and in the next
issue, we will use this
space to feature and
highlight the various
functions of the new
Media Update website
that was recently
launched to the
industry.
This week we look at
the ‘Tagging’ function.

Tagging

Because Media Update

is a Newsclip initiative,
and Newsclip is a
monitoring company,
we have opted to
include auto-tagging of
all publications and
stations mentioned in a
particular article. This means that at the bottom of
every story, a list of links will appear to indicate all the
media that were mentioned in the article. When one
of the links is clicked on, it will open a window with a
list of all the other stories Media Update has written
about that specific media.
In the example of the RAMS story above, you can
links to all the publications and stations that were
mentioned, and see individual stories about each
one. Tagged links-
Gone are the days of having to search for each media
Click on one to see all
individually, or having to work out if your publication
was mentioned in an article. It is now all displayed for the other stories written
you. about that specific media
Enjoy your usage of the new Media Update website in Media Update!
and its integrated media functionality... It’s all
available from Newsclip in one slick package!

13
 EDITOR’S CORNER

Today, in the last issue of

August, we take a look at the
glossary and blog features of
the new Media Update
website.

Over the past couple of

weeks we have highlighted
some of the key features,
including the new
advertising facility, the
gallery, and the tagging
function.

To the left, is a screenshot of

Above is a sample screenshot of the new Media
Update blog. We call on anyone who feels they have
something to say to start a blog, add comments to a
blog, or simply read what other opinionated people
have to say. It’s an open forum for participation in
industry chatter.
our new glossary of media
terms. From there, you can
click on a term and find out
what it means. We also call
on you, our users, to email
us with terms that are not
currently listed in order to
expand this industry
resource.
In an era where new terminology is constantly
accruing in the industry, it is important to stay
abreast with the latest jargon, such as
Flashturbation. I won’t tell you what it means - you
will have to go to the website!

We have taken this one step further - each word that

is loaded into the glossary will be highlighted in every
story where it is mentioned. You can then cross link.

Media
UPDATE
Education through information

14
A Newsclip Media Monitoring Initiative www.mediaupdate.co.za Media
UPDATE

EDITOR’S CORNER
Today, and over the next three issues, we will use this
space to feature and highlight the various functions of
The ad grid - a 3x3
the new Media Update website that was recently matrix that changes
launched to the industry. view between all 9 ads
This week we look at the advertising element and the and a full square will a
gallery function. single ad in turn.
Advertising

From now, clients may advertise on the Media Update See you next week.
website, using an innovative grid concept. An DANIEL
advertiser can fill out a booking sheet online and
GET TO KNOW THE TEAM
‘book’ a place in the 3x3 matrix on the home page to
EDITOR Daniel Munslow
the right of the main content frame. The ads change
DEPUTY EDITOR Pat McClelland
between a small grid-like block displaying all ads Stefanie Jason
EDITORIAL ASSISTANT
currently loaded on the website and a full square EDITORIAL ASSISTANT Leigh Andrews
block dedicated to each ad in turn. MEDIA RESEARCHER Roane Booth
MARKETING MANAGER Vanessa Evans
To find out more about this new option and pricing,
please contact marketing@newsclip.co.za or visit the Media Update is published by Newsclip.
website and click on the advertising button.
Daniel is a member of the MPASA PICA Awards
Gallery Committee.

Quite simply - a place to be seen. As and when we GET IN TOUCH

attend industry events, and if you submit images to Want to make a contribution? Want to share your opinions
us, they will be loaded into the gallery! and stories about the media industry? We want to hear
from you.

You can email us at updates@newsclip.co.za or call

us on (011) 288-6600.

WE’RE ONLINE...
Media Update -Wwww.mediaupdate.co.za
Publicity Update -Wwww.publicityupdate.co.za
TotallyMAd - Wwww.totallymad.co.za

Data is provided for information purposes only. Newsclip shall not be responsible for any
direct or indirect or other damage of any kind whatsoever suffered or incurred by you
related to your use of, or your inability to access or use, the content of this publication.
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MEDIA UPDATE IS A
NEWSCLIP MEDIA MONITORING INITIATIVE
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