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  • Advertising Lecture 1 - Introduction

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    Natalie Walker
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    Marketing encompasses all of the stages between the creation of the product and the eventual sales. A flow chart represents the flow of a product of your choice onto the market Other factors may affect the flow Recession Third world status ARE YOU A WALKING ADVERT?

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    Marketing encompasses all of the stages between the creation of the product and the eventual sales. A flow chart represents the flow of a product of your choice onto the market Other factors may affect the flow Recession Third world status ARE YOU A WALKING ADVERT?

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    Скачайте в формате ODP, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    27 просмотров9 страниц

    Advertising Lecture 1 - Introduction

    Загружено:

    Natalie Walker
    Marketing encompasses all of the stages between the creation of the product and the eventual sales. A flow chart represents the flow of a product of your choice onto the market Other factors may affect the flow Recession Third world status ARE YOU A WALKING ADVERT?

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате ODP, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 9

    Advertising

    Monday,14th March, 2011


    History, Definitions and Costs
    Exam Friday, 3rd June, 2011
    Advertising and Marketing

    ●
    Marketing encompasses all of the stages
    between the creation of the product and the
    eventual sales. Discuss...
    LINKS
    ●
    Take my 10 year long lasting lipstick...

    Try to name the individual elements it takes to


    get from creation to sales
    Product
    ●
    What's in a product?
    ●
    Name, Price, Promotion, Distribution...
    ●

    ●
    ALL REFLECTED IN ADVERTISING...
    ●
    Provides a flow from the distributor to the
    consumer
    Flowchart
    ●
    Draw a flow chart that represents the flow of a
    product of your choice onto the market
    Other factors that may affect the
    flow
    ●
    Recession
    ●
    Third world status
    ●

    ●
    The History of Advertising
    ●
    1 b.c.
    ●
    1 a.d.
    ●
    1845
    ●
    1900
    ●
    1950
    ●
    2000
    ●
    2011
    Why Advertising?
    ●
    Expansion of the population
    ●
    Growth of mass production
    ●
    Improved transport
    ●
    Popularity of newspapers

    ARE YOU A WALKING ADVERT?


    Knowledge Test
    ●
    Why does the modern word require
    advertising?
    ●
    Who pays for advertising?
    ●
    On which medium is most money spent –
    press or television?
    ●
    Explain the marketing mix
    ●
    What are the four P's?
    ●

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