Вы находитесь на странице: 1из 6

This document is proprietary and confidential. Reproduction prohibited.

Social media reactions-


Osama Bin Laden death
1 May – 5 May
This document is proprietary and confidential. Reproduction prohibited.

Twitter Blog Social media News

160000 10500
Mentions are in ‘000

4047 12100
140000 6390
9949
120000 4970
100000
80000 8690
1792 142000
60000 3610 123000
11300
40000 65600 1473
11900 1230
20000 4051
35600
8540
0 607

1-May 2-May 3-May 4-May 5-May

Total media mentions worldwide

•Twitter – top discussion platform for Osama’s death with tweets reaching an average of 1.2
Million tweets per hour, peaking to about 12 Million tweets per hour during Obama’s
announcement.

•Approximately 40% of the world’s online population found out about his death through
Twitter and Facebook

•Mentions grew by 104% in 24 hours (2 May – 3 May)


This document is proprietary and confidential. Reproduction prohibited.

UAE
Australia
India
Pakistan and Afghanistan
UK
USA

0 40000 80000 120000 160000


Mentions are in ‘000
•USA leads the discussions with approximately 1.2 Million mentions per hour.

• Discussion in Pakistan/Afghanistan matched the numbers from India reaching about 15 million in 5
days.

•Top Discussions in Pakistan/Afganistan:


•US Intelligence not blamed for 9/11 attacks but Pak Intelligence blamed for not knowing Osama’s
hideout

•Neutral sentiment for Osama’s death- ‘no mourning or celebration’


This document is proprietary and confidential. Reproduction prohibited.

Discussions in India for Osama’s death

17%

43%
19%

21%

Viral spam videos/images of Osama's corpse


I don’t believe he is dead
India could benefit from US - Pak tension post Osama's death
No one is safe in Pakistan, even Osama. Everyone is safe in Hindustan, even Kasab.
This document is proprietary and confidential. Reproduction prohibited.

Discussions worldwide for Osama’s death

Mentions

7%
11%
30%

12%

15%
25%

Good job done by US troops USA refuses to show pictures of Osama


Abbottabad compound in Pakistan US elections approaching - coincidence ?
It’s a conspiracy Why did US take 10 years to find him?
This document is proprietary and confidential. Reproduction prohibited.

Top questions arising after Osama’s death

11%

13% 33%

16%

27%

Why isn't Obama releasing death pictures ? Is he really dead?


Why was he thrown into the sea? Why are people happy that Osama is dead?
Who was protecting Osama?