Communication process- is a chain made up

of identifiable links.

Include: SENDER, ENCODING, MEDIA,

DECODING, RECEIVER, FEEDBACK.

SERVER- needs to understand that there are

several potential sources of distortions and
miscommunication.

ENCODING- means the conversion of an idea

or thought into codes for easy transmission to
the receiver.

MEDIA- used to send the message could be a

source of problem.

Hierarchy of media richness:

 Lowest media richness-

impersonal(ex. Flyers, bulletin, etc.)
 Personal static media- (ex. Memos,
letters)
 Interactive media- (ex. Telephone)
 Physical presence- highest media
richness (ex. Personal, face-to-face
com.)