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- MB0047 Semester II, Set 2 SMU Assignments (Winter Drive 2011-Exams May 2012)
- SMU 2nd semester assignment MB0048 –Operation Research set -1 (per subject @ Rs.50 only) this is just a sample. :)
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(MBA)

Semester : Sem II

Sign of Center Head Sign of Evaluator Sign of Coordinator

Q1. a. Explain how and why Operation Research methods have been valuable in

aiding executive decisions. b. Discuss the usefulness of Operation Research in

decision making process and the role of computers in this field.

Answer.

Churchman, Aackoff and Aruoff defined Operations Research as:

“the application of scientific methods, techniques and tools to operation of a system

with optimum solutions to the problems”, where ‘optimum’ refers to the best possible

alternative.

makers for solving problems involving interaction of various components of the

organization. You can achieve this by employing a team of scientists from different

disciplines, to work together for finding the best possible solution in the interest of the

organization as a whole. The solution thus obtained is known as an optimal decision.

You can also define Operations Research as

“ The use of scientific methods to provide criteria for decisions regarding man,

machine, and systems involving repetitive operations”.

OR

b. “Operation Research is an aid for the executive in making his decisions based on

scientific methods analysis”. Discuss the above statement in brief.

Ans.

“Operation Research is an aid for the executive in making his decisions based on

scientific methods analysis”.

best possible solution. This section will explain the scope of OR by seeing its

application in various fields of everyday life.

i) In Defense Operations:

In modern warfare, the defense operations are carried out by three major independent

components namely Air Force, Army and Navy. The activities in each of these

components can be further divided in four sub-components namely: administration,

intelligence, operations and training and supply. The applications of modern warfare

techniques in each of the components of military organizations require expertise

knowledge in respective fields. Furthermore, each component works to drive maximum

gains from its operations and there is always a possibility that the strategy beneficial to

one component may be unfeasible for another component. Thus in defense operations,

there is a requirement to co-ordinate the activities of various components, which gives

maximum benefit to the organization as a whole, having maximum use of the individual

components. A team of scientists from various disciplines come together to study the

strategies of different components. After appropriate analysis of the various courses of

actions, the team selects the best course of action, known as the ‘optimum strategy’.

ii) In Industry: The system of modern industries is so complex that the optimum point

of operation in its various components cannot be intuitively judged by an individual.

The business environment is always changing and any decision useful at one time may

not be so good sometime later. There is always a need to check the validity of decisions

continuously against the situations. The industrial revolution with increased division of

labor and introduction of management responsibilities has made each component an

independent unit having their own goals. For example: production department

minimizes the cost of production but maximise output. Marketing department

maximizes the output, but minimizes cost of unit sales. Finance department tries to

optimize the capital investment and personnel department appoints good people at

minimum cost. Thus each department plans its own objectives and all these objectives

of various department or components come to conflict with one another and may not

agree to the overall objectives of the organization. The application of OR techniques

helps in overcoming this difficulty by integrating the diversified activities of various

components to serve the interest of the organization as a whole efficiently. OR methods

in industry can be applied in the fields of production, inventory controls and marketing,

purchasing, transportation and competitive strategies.

iii)Planning:

In modern times, it has become necessary for every government to have

careful planning, for economic development of the country. OR techniques can be

fruitfully applied to maximise the per capita income, with minimum sacrifice and time.

A government can thus use OR for framing future economic and social policies.

iv) Agriculture:

With increase in population, there is a need to increase agriculture output. But this

cannot be done arbitrarily. There are several restrictions. Hence the need to determine a

course of action serving the best under the given restrictions. You can solve this

problem by applying OR techniques

v) In Hospitals:

OR methods can solve waiting problems in out-patient department of big hospitals and

administrative problems of the hospital organizations.

vi) In Transport:

You can apply different OR methods to regulate the arrival of trains and processing

times minimize the passengers waiting time and reduce congestion, formulate suitable

transportation policy, thereby reducing the costs and time of trans-shipment.

You can apply OR methodologies in the field of R&D for several purposes, such as to

control and plan product introductions.

Q2. Explain how the linear programming technique can be helpful in decision-

making inthe areas of Marketing and Finance.

problems for which the objective functions and all constraints are linear. A classic

example of the application of linear programming is the maximization of profits given

various production or cost constraints. Linear programming can be applied to a variety

of business problems, such as marketing mix determination, financial decision making,

production scheduling, workforce assignment, and resource blending. Such problems

are generally solved using the “simplex method.”. The local Chamber of Commerce

periodically sponsors public service seminars and programs. Promotional plans are

under way for this year’s program. Advertising alternatives include television, radio,

and newspaper. Audience estimates, costs, and maximum media usage limitations are

shown in Exhibit 1.If the promotional budget is limited to $18,200, how many

commercial messages should be run on each medium to maximize total audience

contact? Linear programming can find the answer.

Ans.

Simplex method is used for solving Linear programming problem especially when more

than two variables are involved

SIMPLEX METHOD

That is, write the objective function and the constraints.

2. Convert the inequalities into equations.

This is done by adding one slack variable for each inequality.

3. Construct the initial simplex tableau.

Write the objective function as the bottom row.

4. The most negative entry in the bottom row identifies a column.5. Calculate the

quotients. The smallest quotient identifies a row. The element in the intersection of the

column identified in step 4 and the row identified in this step is identified as the pivot

element.

Maximize

Z = 40×1 + 30×2

Subject to:

x1 + x2 ≤ 122×1 + x2 ≤ 16x1 ≥ 0; x2 ≥ 0

2. Convert the inequalities into equations.

This is done by adding one slack variable for eachi n equality.For

example to convert the inequality x1 + x2 ≤ 12 into an equation, we

add a non-negativevariable y1, and we getx1 + x2 + y1 = 12Here the

variable y1 picks up the slack, and it represents the amount by which

x1 + x2 fallsshort of 12. In this problem, if Niki works fewer that 12

hours, say 10, then y1 is 2. Later whenwe read off the final solution

from the simplex table, the values of the slack variables willidentify

the unused amounts.We can even rewrite the objective function Z =

40×1 + 30×2 as – 40×1 – 30×2 + Z = 0.After adding the slack

variables, our problem reads

+ x2 + y1 = 122×1 + x2 + y2 = 16x1 ≥ 0; x2 ≥ 0

3. Construct the initial simplex tableau.

Write the objective function as the bottom row. Now that the

inequalities are converted into equations, we can represent the

problem into an augmented matrix called the initial simplex tableau

as follows

Here the vertical line separates the left hand side of the equations

from the right side. The horizontal line separates the constraints from

the objective function. The right side of the equation is represented

by the column C

The reader needs to observe that the last four columns of this matrix

look like the final matrix for the solution of a system of equations. If

we arbitrarily choose

0

variables and then solving for the remaining variables is called the

basic solution associated with the tableau. So the above solution is the

basic solution associated with the initial simplex tableau. We can label

the basic solution variable in the right of the last column as shown in

the table below.

The most negative entry in the bottom row is –40, therefore the

column 1 is identified

programming?

Describe the general rules for writing the dual of a linear

programming problem.

(LP) is a mathematical method for determining a way to achieve

the best outcome (such as maximum profit or lowest cost) in a given

mathematical model for some list of requirements represented as

linear relationships. Linear programming is a specific case

of mathematical programming. More formally, linear programming is

a technique for the optimization of a linear objective function, subject

to linear equality and linear inequality constraints. Given a polytope

and a real- value daffine function defined on this polytope, a linear

programming method will find a point on the polytope where this

function has the smallest (or largest) value if such point exists, by

searching through the polytope vertices Linear programs are

problems that can be expressed in canonical form: where x

represents the vector of variables (to be determined), c and b

are vectors of (known) coefficients and A is a (known)matrix of

coefficients. The expression to be maximized or minimized is called

the objective function (c Tx in this case).

polytope over which the objective function is to be optimized. (In this

context, two vectors are comparable when every entry in one is less-

than or equal-to the corresponding entry in the other. Otherwise, they

are incomparable.)Linear programming can be applied to various

fields of study. It is used most extensively in business and economics,

but can also be utilized for some engineering problems. Industries

that use linear programming models include transportation, energy,

telecommunications, and manufacturing. It has proved useful in

modeling diverse types of problems in planning, routing, scheduling,

assignment, and design.

Duality:

Every linear programming problem, referred to as a

primal

problem, can be convertedinto adual problem, which provides an

upper bound to the optimal value of the primal problem.In matrix

form, we can express the

primal

problem as:Maximize

c T x subject to A x ≤ b , x

≥ 0;with the corresponding

symmetric dual problem,Minimize

b T y subject to A T y ≥ c ,

y ≥ 0.An alternative primal formulation is:

Maximize

c T x subject to

Ax≤b

;with the corresponding

asymmetric

dual problem,

Minimize

b T y subject to A T y = c, y ≥ 0.

There are two ideas fundamental to duality theory. One is the fact

that (for the symmetric dual) the dual of a dual linear program is the

original primal linear program. Additionally, every feasible solution for

a linear program gives a bound on the optimal value of the objective

function of its dual.

The weak duality theorem states that the objective function value of

the dual at any feasible solution is always greater than or equal to the

objective function value of the primal at any feasible solution. The

strong duality theorem states that if the primal has an optimal

solution,

x*, then the dual also has an optimal solution, y*, such that

cTx*=bTy* . A linear program can also be unbounded or infeasible.

Duality theory tells us that if the primal isunbounded then the dual is

infeasible by the weak duality theorem. Likewise, if the dual

isunbounded, then the primal must be infeasible. However, it is

possible for both the dual and the primal to be infeasible

Name : ///DEEP SINGH

(MBA)

Semester : Sem II

_______________ _______________ ______________

Sign of Center Head Sign of Evaluator Sign of Coordinator

Research? Mention different phases in an Operation Research

study. Point out some limitations of O.R

Operations research, an interdisciplinary division of mathematics and

science, uses statistics, algorithms and mathematical modeling

techniques to solve complex problems for the best possible solutions.

This science is basically concerned with optimizing maxima and

minima of the objective functions involved. Examples of maxima

could be profit, performance and yield. Minima could be loss and risk.

The management of various companies has benefited immensely

from operations research.

such as systems orientation, using interdisciplinary groups, applying

scientific methodology, providing quantitative answers, revelation of

newer problems and the consideration of human factors in relation to

the state under which research is being conducted.

Systems Orientation

o This approach recognizes the fact that the behavior of any part of

the system has an effect on the system as a whole. This stresses the

idea that the interaction between parts of the system is what

determines the functioning of the system. No single part of the

system can have a bearing effect on the whole. OR attempts appraise

the effect the changes of any single part would have on the

performance of the system as a whole. It then searches for the causes

of the problem that has arisen either in one part of the system or in

the interrelation parts.

Interdisciplinary groups

o The team performing the operational research is drawn from

different disciplines. The disciplines could include mathematics,

psychology, statistics, physics, economics and engineering. The

knowledge of all the people involved aids the research and

preparation of the scientific model.

o OR extensively uses scientific means and methods to solve

problems. Most OR studies cannot be conducted in laboratories, and

the findings cannot be applied to natural environments. Therefore,

scientific and mathematical models are used for studies. Simulation of

these models is carried out, and the findings are then studied with

respect to the real environment.

To obtain maximum benefits from the study, ongoing and continuous

research is necessary. New problems must be pursued immediately to

be resolved. A company looking to reduce costs in manufacturing

might discover in the process that it needs to buy one more

component to manufacture the end product. Such a scenario would

result in unexpected costs and budget overruns. Ensuring flexibility

for such contingencies is a key characteristic of OR.

o The solutions found by using operations research are always

quantitative. OR considers two or more options and emphasizes the

best one. The company must decide which option is the best

alternative for it.

Human Factors

o In other forms of quantitative research, human factors are not

considered, but in OR, human factors are a prime consideration.

People involved in the process may become sick, which would affect

the company’s output.

·Formulate the problem:

This is the most important process, it is generally lengthy and time

consuming. The activities that constitute this step are visits,

observations, research, etc. With the help of such activities, the O.R.

scientist gets sufficient information and support to proceed and

is better prepared to formulate the problem. This process starts with

understanding of the organizational climate, its objectives and

expectations. Further, the alternative courses of action are discovered

in this step.

• Develop a model:

Once a problem is formulated, the next step is to express the problem

into a mathematical model that represents systems, processes or

environment in the form of equations, relationships or formulas. We

have to identify both the static and dynamic structural elements, and

device mathematical formulas to represent the interrelationships

among elements. The proposed model may be field tested and

modified in order to work under stated environmental constraints. A

model may also be modified if the management is not satisfied with

the answer that it gives.

• Select appropriate data input:

Garbage in and garbage out is a famous saying. No model will work

appropriately if data input is not appropriate. The purpose of this step

is to have sufficient input to operate and test the model.

• Solution of the model:

After selecting the appropriate data input, the next step is to find a

solution. If the model is not behaving properly, then updating and

modification is considered at this stage.

• Validation of the model:

A model is said to be valid if it can provide a reliable prediction of the

system’s performance. A model must be applicable for a longer time

and can be updated from time to time taking into consideration the

past, present and future aspects of the problem.

• Implement the solution:

The implementation of the solution involves so many behavioural

issues and the implementing authority is responsible for resolving

these issues. The gap between one who provides a solution and one

who wishes to use it should be eliminated. To achieve this, O.R.

scientist as well as management should play a positive role. A

properly implemented solution obtained through O.R. techniques

results in improved working and wins the management support.

Limitations

O.R. techniques try to find out an optimal solution taking into account

all the factors. In the modern society, these factors are enormous and

expressing them in quantity and establishing relationships among

these require voluminous calculations that can only be handled by

computers.

• Non-Quantifiable Factors:

O.R. techniques provide a solution only when all the elements related

to a problem can be quantified. All relevant variables do not lend

themselves to quantification. Factors that cannot be quantified find no

place in O.R. models.

• Distance between Manager and Operations Researcher:

O.R. being specialist’s job requires a mathematician or a statistician,

who might not be aware of the business problems. Similarly, a

manager fails to understand the complex working of O.R. Thus, there

is a gap between the two.

• Money and Time Costs:

When the basic data are subjected to frequent changes, incorporating

them into the O.R. models is a costly affair. Moreover, a fairly good

solution at present may be more desirable than a perfect O.R.

solution available after sometime.

• Implementation:

Implementation of decisions is a delicate task. It must take into

account the complexities of human relations and behaviour.

feasible solution for a transportation problem whose cost and

requirement table is given? Give a stepwise procedure for one

of them?

Ans.

Transportation Problem & its basic assumption

This model studies the minimization of the cost of transporting a

commodity from a number of sources to several destinations. The

supply at each source and the demand at each destination are known.

The transportation problem involves m sources, each of which has

available. i (i = 1, 2, …..,m) units of homogeneous product and n

destinations, each of which requires bj (j = 1, 2…., n) units of

products. Here a i and bj are positive integers. The cost cij of

transporting one unit of the product from the ith source to the jth

destination is given for each i and j. The objective is to develop an

integral transportation schedule that meets all demands from the

inventory at a minimum total transportation cost. It is assumed that

the total supply and the total demand are equal.i.e.Condition (1)The

condition (1) is guaranteed by creating either a fictitious destination

with ademand equal to the surplus if total demand is less than the

total supply or a (dummy)source with a supply equal to the shortage

if total demand exceeds total supply. The cost of transportation from

the fictitious destination to all sources and from all destinations to the

fictitious sources are assumed to be zero so that total cost of

transportation will remain the same.

Formulation of Transportation Problem

The standard mathematical model for the transportation problem is

as follows. Let xij be number of units of the homogenous product to

be transported from source i to the destination j Then objective is to

Theorem:

A necessary and sufficient condition for the existence of a feasible

solution to the transportation problem (2) is that

strategy” on the basis of minmax criterion of optimality.

importance to business decisions.

indecision theory, game theory, statistics and philosophy for

minimizing the possible loss while maximizing the potential gain.

Alternatively, it can be thought of as maximizing the minimum gain

(maxim in). Originally formulated for two-player zero-sum game

theory, covering both the cases where players take alternate moves

and those where they make simultaneous moves, it has also been

extended to more complex games and to general decision making in

the presence of uncertainty.

Game theory

In the theory of simultaneous games, a minima strategy is a mixed

strategy which is part of the solution to a zero-sum game. In zero-sum

games, the minima solution is the same as the

Nashequilibrium.Minimax theorem The minimax theorem states: For

every two-person, zero-sum game with finitely many strategies, there

exists a value V and a mixed strategy for each player, such that (a)

Given player 2′s strategy, the best payoff possible for player 1 is V,

and (b) Given player 1′s strategy, the best payoff possible for player 2

is −V.Equivalently, Player 1′s strategy guarantees him a payoff of V

regardless of Player 2′s strategy, and similarly Player 2 can guarantee

himself a payoff of −V. The name minimax arises because each

player minimizes the maximum payoff possible for the other—since

the game is zero-sum, he also maximizes his own minimum payoff.

This theorem was established by John von Neumann,

[1]who is quoted as saying “As far as I can see, there could be no

theory of games … without that theorem … I thought there was

nothing worth publishing until the Minimax Theorem was proved”.

[2]See Scion’s minimax theorem and Parthasarathy’s theorem for

generalizations; see also example of a game without a value. Example

The following example of a zero-sum game, whereAand Bmake

simultaneous moves,illustratesminimaxsolutions. Suppose each

player has three choices and consider the payoff matrixfor

Adisplayed at right.Assume the payoff matrix for Bis thesame matrix

with the signs reversed(i.e. if the choices are A1 and B1 thenBpays 3

toA). Then, the minimaxchoice for Ais A2 since the worst possible

result is then having to pay 1, while the simpleminimax choice for Bis

B2 since the worst possible result is then no payment. However, this

solution is not stable, since if BbelievesAwill choose A2 then will

choose B1 to gain 1; then if AbelievesBwill choose B1 then will choose

A1 to gain 3; and then will choose B2; and eventually both players will

realize the difficulty of making a choice. So a more stable strategy

isneeded.Some choices are dominated by others and can be

eliminated: will not choose A3 since either A1 or A2 will produce a

better result, no matter whatBchooses;Bwill not choose B3 since

some mixtures of B1 and B2 will produce a better result, no matter

whatAchooses.Acan avoid having to make an expected payment of

more than 1/3 by choosing A1 with probability 1/6 and A2 with

probability 5/6, no matter whatBchooses.Bcan ensure an expectedB

chooses B1B chooses B2B chooses B3A chooses A1+3 −2 +2A

chooses A2−1 0 +4A chooses A3−4 −3 +1 wouldn’t have to pay as

much to license these characters. Changing the rules is another way

in which companies can benefit. The authors introduce the idea of

judo economics, where a large company may be willing to allow a

smaller company to capture a small market share rather than

compete by lowering its prices. As long as it does not become too

powerful or greedy, a small company can often participate in the

same market without having to compete with larger companies on

unfavorable terms. Kiwi International Air Lines introduced services on

its carriers that were of lower prices to get market share, but made

sure that the competitors understood that they had no intention of

capturing more than 10% of any market. Companies can also change

perceptions to make themselves better off. This can be accomplished

either by making things clearer or more uncertain. In 1994, the New

York Post attempted to make radical price changes in order to get the

Daily News to raise its price to regain subscribers. However, the Daily

News misunderstood and both newspapers were headed for a price

war. The New York Post had to make its intentions clear, and both

papers were able to raise their prices and not lose revenue. The

authors also show an example of how investment banks can maintain

ambiguity to benefit themselves. If the client is more optimistic than

the investment bank, the bank can try to charge a higher commission

as long as the client does not develop a more realistic appraisal of the

company’s value. Finally, companies can change the boundaries

within which they compete. For example, when Sega was unable to

gain market share from Nintendo’s 8-bit systems, it changed the

game by introducing a new 16-bit system. It took Nintendo 2 years to

respond with its own 16-bit system, which gave Sega the opportunity

to capture market share and build a strong brand image. This

example shows how companies can think outside the box to change

the way competition takes place in their industry.Brandenburger and

Nalebuff have illustrated how companies that recognize they can

change the rules of competition can vastly improve their odds of

success, and sometimes respond in a way that benefits both

themselves and the competition. If companies are able to develop a

system where they can make both themselves and their competitors

better off, then they do not have to worry so much about their

competitors trying to counter their moves. Also, because companies

can easily copy each other’s ideas, it is to a firm’s advantage if they

can benefit when their competitors copy their idea, which is not

usually possible under the traditional win-losestructure.This article

has some parallels with the article “Competing on Analytics” by ().

The biggest factor that both of these articles have in common is how

crucial it is for managers to understand everything they can about

their business and the environment in which they work. In“Competing

on Analytics”, the authors say that it is important to be familiar with

this information so that managers can change the way they compete

to improve their chances of success. At the end of “The Right Game:

Use Game Theory to Shape Strategy”, the authors discuss how in

order for companies to be able to change the environment or rules

under which they compete they need to understand everything they

can about the constructs under which they are competing. Whether a

manager intends to use analytics or game theory to be successful, he

or she must first have all available information and use that

information to understand how to make the company better off.

However, the work shown in “Competing on Analytics” tends to place

an emphasis almost exclusively on the use of quantitative data to

improve efficiency or market share of the company. “The Right

Game”, however focuses more on using information to find creative

ways of changing the constructs or rules applied between companies,

often yielding a much broader impact.

mentioning where they mainly differ.

PERTCPM (Critical Path Method) & PERT(Program Evaluation and

Review Technique)

CPM is a deterministic tool, with only single Estimating the duration

for completion of estimate of duration.

CPM also allows and explicit estimate of and control of time. costs in

addition to time, therefore CPM can control both time and cost.

CPM is best suited for routine and those projects where the project is

performed for projects where time and cost estimates can the first

time and the estimate of duration be accurately calculated are

uncertain.

The deterministic factor is more so values or so outcomes may not be

exact. outcomes are generally accurate and realistic. Extensions of

both PERT and CPM allow the user to manage other resources in

addition to time and money, to trade off resources, to analyze

different types of schedules, and to balance the use of resources.

Tensions of both PERT and CPM allow the user to manage other

resources in addition to time and money, to trade off resources, to

analyze different types of schedules, and to balance the use of

resources.

nodes, and the links are edges _ Graph theory starts in the 18th

century, with Leonhard Euler _ The problem of Königsberg bridges _

Since then graphs have been studied extensively. Graph Theory

is defined by the two vertices which it connects _ optionally: 1 3A

direction and/or a weight _ Two vertices are adjacent if they are

connected by an edge 4 5 _ A vertex’s degree is the number of its

edges

Graph G=(V,E)

2V = set of vertices E = set of edges Each edge is now an 1 3arrow,

not just a line ->direction The in degree of a vertex is the number of

5incoming edges 4The out degree of a vertex is the number of

outgoing edges.

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