Brand Product Price/weight Main ingredients Channel Positionin Targeted

name g towards

P&G SK-II Skin $205/80 ml Vitamin B3, Drug stores, Luxury Women
Signature Pitera and Oli- Departmenta Brand above 30
Vityl, l stores,
Online
DDF
(Doctor’s Advanced $130/48 gm Turmeric, Shea Drug stores, Ideal for
Dermatologis Firming Butter , Copper Online those
t Formula) Cream with
aging
skin
Olay
PRO-X $47.99/48 Hexamindine Drug stores,
Hydra gm and Niacinamide Departmenta
Firming (Vitamin B3) l stores,
Cream Online
CAMELLIA
Regeneris $23.69/48 SINENSIS Drug stores,
t Micro- gm (GREEN Departmenta
sculpting TEA) LEAF l stores,
cream EXTRACT, Online

Total $22.99/48 DIMETHICONE, Drug stores,

Effects gm DIMETHICONOL Departmenta
, NIACINAMIDE, l stores,
GLYCERIN, Online
PANTHENOL,
PRO-VITAMIN
B5, TITANIUM
DIOXIDE,
TOCOPHERYL
ACETATE,
VITAMIN B3,
VITAMIN B5

Lorea Garnier Ultra-Lift $16.99/43 Beech Tree Drug stores,

l USA Pro gm extract,Omega 3 Departmenta
Gravity + 6, Soy Protein l stores,
Defying Online
cream

Loreal Paris RevitaLift $15.99/48 Pro- Retinyl A, Drug stores,

gm Pro- Lastyl, Departmenta
Criste Marine l stores,
Extract Online

Men $10.99/48 Pro- Retinol, Par- Drug stores, For Men

 Expert ml Elastyl Departmenta
Vita lift l stores,
Online

Youth $24.99/45g Avobenzone, Drug stores, For

code m Homosalate, Departmenta Youth
Octisalate l stores,
Online

Age $50.37/70g Ensulizole, Drug stores, For

Perfect for m Octinoxate Departmenta Mature
Mature l stores, Skin
Skin Online

J&J ROC Multi $27.99 Avobenzone, Drug stores,

Correxion /48gm Departmenta
Lift Anti- Homosala, l stores,
Gravity Online
Octisalate,

Octocrylene

% change in 2009

Other; 11.3

Private Label; 3.8

P & G; 39.1
J & J; 19.5

L'oreal USA; 26.4

 % share in 2009
11%
4% P&G
L'oreal USA
39% J&J
Private Label
19%
Other

26%

% change in 2010

Other; 11.3

Private Label; 3.8

P & G; 39.1
J & J; 19.5

L'oreal USA; 26.4

 % share in 2009
11%
4% P&G
L'oreal USA
39% J&J
Private Label
19%
Other

26%

% sales change 2009-2010

35
30 29

25
20
15
10 7.6
4.5 3.3
5
0
P&G L'oreal USA J&J Private Label Other
-5
-10 -7.6

% sales Change 2009-2010