The Rules

Game Goals

• Build a social digital product around an object for a specific audience delivered in
a specific way
• Deliver a well rounded product (with features across Identity, Activities and
Relationships)
• Build products in a defined time frame
• Work as a team to collaborate and build the best products
• Play against other teams

The Parts

3 card types
4th card type
Define Need & Color Mapping
Features
Delivery

Social Objects Activities

Blue

Delivery Identity/Self
Orange

Community/
Demographic
Relationships
Green

Other cards: (Lucky, Principle, Anti-Social, Anti-Patterns)

Give you more or less points
Provide opportunities to affect other teams
The Rules in Brief

• Break into teams of 4 - 6

• Dealer / Moderator and Future VC, opens pack and shuffle the deck.
Create a space for discard pile.
• Deal 5 cards to each player from large deck
• Teams can discuss cards to make best product decision
• Player to the left of the dealer goes first, plays a card face up
• A turn = play a card on the product OR play a card against another team
OR discard
• Player draws a card after each turn. Hands always have 5 cards.
• Only 3 products can be in play at a time
• Once a product is complete - ship it and start a new product
• A Product is:

◦ 1 object card
◦ 1 demographic card
◦ 1 delivery card
◦ 3+ feature cards

• Extra points for a well rounded product with matching feature symbols to
Need/Delivery cards
• Other cards = add or subtract points as directed
• Teams can play Anti (anti-social or anti-pattern cards) on other teamʼs
products after the 2nd Quarter
 A Well Balanced Product
Social Object Delivery Method Demographic

Core
Product

Features

Activities Identity Community

Features Features Features

Valid BUT Not Balanced

Social Object Delivery Method Demographic

Core
Product

Features

Activities Identity Community

Features Features Features