I am seeking an executive position with in the food industry where my extensive

expertise and personal skills will be used to increase market shares which then
will produce growth and opportunity for upward advancement within the company.
Results Oriented and Team Player
As a seasoned professional with more than thirty years of retail business and ma
nagement experience related to the grocery industry, I also have many years expe
rience with the implementation and direction of Sales & Marketing, Buying, Adver
tising, Planning, Profitability and Growth.
Professional Experience
California Market Specialties, Inc. President/General Manager
September 2007 Present
Started the California distribution of food items to Independent grocery stores
Currently service over 500 stores from San Diego to Fresno California.
Researched and worked with key manufactures and importers to create a line of Sp
ecialty Products to be sold to independent Grocery Stores Produce Departments.
Created routes and sales for Independent Grocery Stores.
Eastern Group Publications Marketing/Advert
ising Manager
January 2002 Sept. 2007
Reported directly to the CEO and COO.
Responsible for all sales, presentations, promotions, and ad campaigns.
Generate leads and obtain new accounts.

Gigante USA Store Director Trainee/ Receiver

February 2000 Nov. 2001
Although there were no current openings for store director at the time of entry
with Gigante, they hired me at the Pico Rivera store as a trainee until a future
position was available.
Reorganized the receiving department at the Pico Rivera store

Leonards Guide Sales Manger

1998- Jan.2000
Sales for truckers guide on the internet and directory.

La Quebradita Market Vice Presid

ent/General Manager
1974- 1995
Stock Associate, Stock Clerk, Cashier
1985 Assistant Manager running the L.A. store
Managed stocking crew
1988 Store Manager, managed all of the daily operations
1991 Vice President/ General Manager
Reported directly to Owner and was responsible for the direction of Sales and Ma
rketing, Operations, Advertising, Buyer for Grocery, Deli, Non Food, Dry Goods,
and Close-outs.
La Quebradita Market sales grew in 3 years from $3.5 million to $10 million a ye
ar.
Business Management Education
Attended certificate courses at UCLA and USC concentrating on Food Marketing & H
ow it Functions, Business Management in the Food Industry, Quaker Oats Buying Sk
ills, and Xerox Selling Skills II & III.
References Available Upon Request