AUDIENCE AND

PURPOSE OF
COMMUNICATION

.
“COMMUNICATION IS THE PROCESS OF
EXCHANGING
IDEAS,THOUGHTS,EXPRESSIONS AND
FEELINGS BETWEEN TWO OR MORE
PERSONS.” IT INVOLVES A SENDER AND
THE RECEIVER.THE RECEIVER IS THE
AUDIENCE.
 AUDIENCE IN COMMUNICATION

AUDIENCE

RELATIONSHIP
LANGUAGE SKILLS AND KNOWLEDGE AND BETWEEN THE
INTELLIGENCE. UNDERSTANDING. COMMUNICATOR
AND AUDIENCE.
“THINK LIKE A WISE MAN
BUT COMMUNICATE IN
THE LANGUAGE OF THE
PEOPLE.”
…WILLIAM BUTLER YEATS.
PURPOSE OF COMMUNICATION.

MAIN PURPOSES

TO TO
INFORM CALL TO ACTION
COMMUNICATION IS IMPORTANT
IN VARIOUS FIELDS………..

1. IN BUSINESS WORLD.

2.IN MEDICAL PROFFESSION.

3.IN TEACHING.
4.IN PERSONAL RELATIONSHIPS.
5.IN ENTERTAINTMENT INDUSTRY.
6.IN LEGAL PROFFESSION.
7.IN POLITICAL FIELD.
THANK YOU.