SWOT ANALYSIS OF OPENING UP A CASINO IN NEPAL WITHOUT OUTSOURCING THE MANAGEMENT TO CONTRACTORS

STRENGTHS 1. Ever Rising Customer typically foreigners Base Opportunities 1. Increasing number of tourist. 2. Exposure to Worldwide marketing via internet and online reservation systems 3. Favorable policies from the lawmakers at the moment for tourism related business 4. Not another casino company before several miles radius. THREATS 1. Possibilities of multinationals entering business 2. Probable threat from existing contractors 3. Instability in political environment (unsure how to decide a framework for future purpose) 4. Probable case of singularity in case of unfortunate environmental scenarios in market 5. Rising security concerns of the country

2. Loyal and Experienced office Staff 3. Existing abundance of office HR, Land and Revenue Resources 4. Prime Locality of Hotel suitable enough for opening a Casino 5. Goodwill Value of the company 6. Good built technical backbone 7. Adequate capital WEAKNESS 1. Inadequate experience Casino administration existing employees. 2. Political prominence in Employee Union of in

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3. Need Importation of Foreign Employee (High resource cost) 4. Lack of Proper Brand Value of the company 5. Ordinary existent security measures

Strategic Analysis of a 5-Star Hotel to Open a Casino business by itself rather than outsourcing 1. Strength opportunity Strategy Market Penetration Strategy to exploit the increasing number of prospective clients and to make them the loyal customer base. Forward Integration Strategy to enjoy the share of business and cut cost and increase revenue from the existing loyal customer base by providing them some benefits and utilizing the fact that there is no existing company in some distance to exploit the casino needs. After a Successful run of business one can think of possible horizontal diversification strategy to expand the business needs and cater the customer base.

2. Weakness-Opportunity Strategy Product Development Strategy can be adopted to overcome the inexperience scenario by utilizing the probable exposure to worldwide business and develop a Brand Value for the same. This can also be backed by the probable favorable policy making that can overtake the union related issues.

3. Strength-Threat Strategy Horizontal diversification strategy can be utilized to tackle with the probable multinational entrance utilizing the existing customer base and making sure they go nowhere else but remain in the same hotel using existing features. Differentiation strategy for catering the needs of the employee as well to create a market niche`. Also this in turn creates a sufficient case of utilizing existing abundance of the resources.

4. Weakness-Threat Strategy Backward Integration can be one of the strategies that can be opted so as to mitigate the probable risk of fallout from present contractors and political risk at the same time. Making self-reliant business solution and hence less effected by external entities specially the unstable political environment. Product Development Strategy along with Forward integration Strategy can be used so as to garner the best eye on the service and its delivery to ensure the right measures are taken so as to negate and overcome the security hassles and eventually turn them to a beneficiary

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