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Imagination
Originality
Perspective
Expression
INNOVATION
Creativity itself is of no use in the business environment, unless the creative ideas are converted into practical application. This is the process of innovation. Innovative ideas will ultimately improve the bottom line of an organisation . Encouraging innovative ideas from employees will improve the performance of a department or company.
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"Creativity is an effective resource that resides in all people and within all organizations. More than thirty years of research has conclusively demonstrated that creativity can be nurtured and enhanced through the use of deliberate 6 tools, techniques and strategies." Intl. Institute for Studies in Creativity
Competition is Fierce
Business Survival Hire Creative People
CULTURE
ABILITY TO EXPRESS
FEAR OF FAILURE
ENVIRON MENT