Customer preference of Virgin mobile and its impact on the market share

Sowmya G Post Graduate Diploma in Management Roll No: 091

Dependent Variable: Customer Preference

Independent Variables:

1. 2. 3. 4.

Offers Provided Network availability Customer care service Advertisement

Questionnaire:
Dependent Variable: Customer Preference

1. Do you own a virgin mobile connection? a) Yes b) No 2. Which is the most important factor while using a mobile service? a) Price b) Mobile handset compatibility c) Mobile service of friends and relatives d) Free extra services like internet, downloads e) Others

Please tick the appropriate box A- Strongly Disagree B- Disagree C- Neutral D- Agree E- Strongly Agree

Independent Variable 1: Offers provided Q No: 3. 4. 5. Questions A B C D E

50 paisa national call plan of virgin mobile is very useful for me Paid incoming call facility by virgin mobile is attractive 100% talk time offer of Virgin mobile will change my preference

Independent Variable 2: Network Availability

Q No: 6 7. 8.

Questions

Network quality Voice strength Coverage

Independent Variable 3: Customer Care Service Q No: 9. 10. 11. Questions Customer care respond to the queries of the customer A B C D E

Customer car accessibility is easy Satisfied with the time gap between services sought and delivered

Independent Variable 4: Advertisement Q No: 12. 13. Questions A B C D E

Virgin mobile advertisements are attractive Advertisements made me to opt for Virgin mobile

Name Age Gender Mobile no E-mail id

: ___________________________ : _______ : Male / Female : __________________ : _________________________@____________ Thank you for spending your valuable time with us