Note: Candidate will be asked to attempt total five questions including one compulsory (objective type) question.

They will attempt at least two questions from each Section. Short note within the question (without choice) can also be given. SECTION-A y Concept and process of communication : Source, Message, Channel, Destination. Encoding, Decoding, Noise, Feedback Oral vs. Written Communication, Two step flow of Communication, Role of Opinion Leader. Information and Journalism--Functions : Scanning the Horizon and reporting back. 1. 2. 3. 4. y News function Educational Function Opinion for motives Entertainment function

Pakistan Press, An overview of the evolution of the Muslim Press in South Asia before 1947 and development of the Pakistan Press since 1947, its social economic aspect; Trends and Characteristics: Problems and Prospects. Mass Media Components, functions and effects, Mass Media in Pakistan: Size and dispersion: Role in national development, Prospects and problems.

SECTION-B y News. Principles and techniques of News writing. Editorial Definition, ingredients, Types and functions of writing of Editorials. Public Relations : Definition, Purpose and scope, Ethics, PR in Pakistan Duties of PRO: PR Procedures and Processes. Magazine Journalism: Mag-Journalism in Pakistan. Types, Functioning Purpose its social aspects and scope. Press Release, Press Note, and Press Communication: Definitions and Basic ingredients, Writing of Press Release, Press Note and Press Communique. Advertising: Definition, functions, types and purpose. Its social and economic aspects, principles of successful advertising. Press Laws: Press Laws in Pakistan (gradual developments) and the Right to Know concepts of press freedom and responsibility, Ethics of Journalism.

Journalism PART1
Concept and process of communication : Source, Message, Channel, Destination. Encoding, Decoding, Noise, Feedback Oral vs. Written Communication, Two step flow of Communication, Role of Opinion Leader.
1. Mass communication is considered important in modern age. Discuss the concept and process of communication. 2. Discuss the concept and barriers if communications. Are these barriers also existing in this modern information age? 3. Discuss the concept and process of communication? What is the importance of Mass Communication in this modern age? (20) 4. what are the essentials of effective communication? Support your answer with argukents? 5. What do you know about Mass Communication? Describe its importance in the present age.

6.

How do you define communication ? With the help of different models describe the process of communication.

7. What do mean by a communication theory and how it is constrcuted ? 8. What is meant by cognitive theory of communication and cognitive dissonance? Suggest measures to overcome physical and psychological barriers causing cognitive dissonance. 9. Communication is a process, a series of actions, always in motion and directed toward a particular goal. Elaborate.

Mass Media Components, functions and effects, Mass Media in Pakistan: Size and dispersion: Role in national development, Prospects and problems. 1. Mass media's dominant educational function relates to informal education, comment
and justify with the help of relevant examples.

2. Considering that Media are given greater importance, describe the freedom of media. 3. Evaluate critically the performance of private T.V channels in Pakistan 4. The present era is considered as the era of development of electronic media in Pakistan. Critically evaluate the role of present TV Channels in social development? (20) 5. the mass media in Pakistan are confronting many problems Please comment. 6. survey the development of electronic media in Pakistan? 7. Inspite of being highly potential and popular medium, Television in Pakistan has failed to play a key role in national development and to promote our values and culture. Make critical analysis.

8. Cable TV has made possible transmission of foreign satellite TV channels content at

mass level in Pakistan. Suggest measures to check delinquency, violence, vulgarity, indecency and hate crimes of their content 9. In the west, electronic media has not succeeded in taking the position of the print media. Explain.

10. Describe the potentials of television medium and make critical analysis how far we
have been able to make its effective use for national development. 11. Looking into recent developments taking place in the world how do you perceive the role of newspapers in Pakistan.

12. Evaluate the role of electronic media in Pakistan. 13. "FM radio channels have revolutionized the broadcast landscape in Pakistani and
have become one of the preferred source of entertainment for youngsters", give your arguments for or against this statement. 14. Considering that Media are given greater importance, describe the freedom of media.

Pakistan Press, An overview of the evolution of the Muslim Press in South Asia before 1947 and development of the Pakistan Press since 1947, its social economic aspect; Trends and Characteristics: Problems and Prospects. 1. "MaulanaZafar Ali Khan's 'Zamindar' introduced many new trends in Urdu journalism".explain in detail. 2. Critically examine the rold of Muslim press during Pakistan Movement. 3. Zimindar played very effective role against British imperialism. Discuss in detail. 4. Discuss the role played by the Muslim Press during Pakistan Movement? (20) 5. give your evaluation of the role of print journalism in Pakistan? 6. Explain the difficulties faced by the Muslim Press during the movement of Pakistan. 7. Press is a vital necessity in the progress and welfare of a nation because it is through the press that a nation can be guided and its opinion moulded. In the light of this statement of Quaid-a-Azam, look into the obligations and responsibilities of the press in todays Pakistan. 8. Can the journalism of MaulanaZafar Ali Khan, Maulana Abu-al-Kalam Azad or
Maulana Muhammad Ali Johar succeed in todays world? If, not then give solid reasons in this respect 9. The history of Pakistan movement and of journalism in the sub-continent is inextricably woven with each other. Elaborate the role played by any two distinguished Muslim journalists in the freedom movement. 10. 3. What role did the militant Muslim-press play in the subcontinent?

Information and Journalism--Functions : Scanning the Horizon and reporting back. a. News function

b. Educational Function c. Opinion for motives d. Entertainment function

1. "FM radio channels have revolutionized the broadcast landscape in Pakistani and have become one of the preferred source of entertainment for youngsters", give your arguments for or against this statement. 2. Mass media's dominant educational function relates to informal education, comment and justify with the help of relevant examples. 3. Describe news, "which is the real soul of journalism" with examples? 4. News have in depth influence in any society. Discuss the effects of different news on Pakistan Society

5. News is the real soul of Journalism. What are the major functions and values of news? Discuss in detail. (20) 6. give your evaluation of the role of print journalism in Pakistan? 7. Explain what is news, its functions and values may be explained in detail? 8. Explain the role of journalists in socio-economic development of the country
like Pakistan.

9. Looking into the latest developments taking place in the field of journalism determine the role of
a journalist in the 21st century.

10. News is drama and story telling". Discuss. 11. "Concept of responisibilty precludes objectivity". Do you agree? Write
your argumentative answer. 12. Explain the concept of Embedded Journalism. Do you think it had compromised news objectivity and freedom of press? 13. It is said that if the Taliban had the media with them, they would never have been defeated. Do you think so? Give comprehensive answer.

14. Describe the functions of journalism as a challenging profession and devise

guiding principles for todays journalist.

15. Journalism is playing a very significant role in the present day-Societies".

Please comment.

16. What are the implications of information explosion for the countries like
Pakistan?