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ACE LUBRICANTS

Facts
‡ For optimizing stock & ensuring customer relationship ace has categorized the consumer as automotive, industrial & others. It has wide channel of network :For big industrial & automotive sector goods are served by C&FA s. Distributors are entitled to ensure suplly to small customers & Bazaar trade.

Problems
‡ Not able to meet demand in automotive sector as C&FA s have no stock. ‡ As initial losses are ignored, it is not able to give competition. ‡ Sales men are not achieved target. It made large reiteration rate.

Solution
‡ Make their own participation in logistics. ‡ They should also enter to direct supply to automotive sector. ‡ To optimize stock new method like ABC should include. ‡ Should adopt CRM system. ‡ Should make proper ERP system.