ATLAS Winter University ‘Tourism, Leisure and Creativity’

Barcelona 18/02/09 to 01/03/09

Draft programme
Day The programme of lectures and other activities
Wed 18/02 Arrival and orientation
Tour of local area organised by Sant Ignasi students
Thur 19/02 AM Lectures (2)

PM Workshops (students are free to choose between one of the following options,
except that organisers reserve the right to ensure an adequate balance of nationalities
and institutions in each group to facilitate transnational working. Each group will be led
by members of staff from different countries.)

Co-creation in tourism and leisure

Tourism marketing and regional development
Tourism management in the experience economy
Tourism, creativity and animation
Creative tourism and city marketing
Geographies of creativity

Fri 20/02 AM Study visit to Poble Nou (new creative cluster in Barcelona). Lectures and guest
lecture from Barcelona Activa.

PM Workshop groups and student evaluation session

Evening Social programme

Sat 21/02 AM Lectures (2)

PM Workshops

Evening Staff evaluation

Evening social programme
Sun 22/02 Study visit to Sitges, focus on relationship between sun and sand tourism and new
forms of tourism (cultural tourism, creative tourism).

Guest lecture from Co-creations España

Mon 23/02 AM Lectures

PM Workshops
Tue 24/02 AM Lectures

PM Workshops

Wed 25/02 AM Lectures

PM Workshops

Evening social programme

Thur 26/02 AM Study visit to Raval (multicultural inner city area of Barcelona)

Guest lecture from Paolo Russo (Universitat Rovira I Virgili, Tarragona and Euricur,
Rotterdam)

PM workshops
Fri 27/02 AM Workshops and distribution of evaluation questionnaire

Workshop presentation preparation and collection of evaluation questionnaires

Sat 28/02 Workshop presentation preparation

Final presentations and award of attendance certificates

Final evaluation meeting and review of WU results (staff and students) including
evaluation questionnaire analysis

Closing party
Sun 01/03 Departure
Proposed Workshops (6)

Co-creation in tourism and leisure

Tourism marketing and regional development
Tourism management in the experience economy
Tourism, creativity and animation
Creative tourism and city marketing
Geographies of creativity

Lectures (Maximum 10)

Topics to be agreed