Orkut Versus Facebook

Comparative Analysis of Orkut & Facebook
Research Methodology 2010

Vishal Nair Roll No 21 MMS First Year
VS
Comparative Analysis of Orkut & Facebook 201 0
ACKNOWLEDGEMENT
I express my deep gratitude to Prof. Gowri Joshi for her constant support, guidance and motivation which helped me immensely in completing this project. The project provided me with an opportunity to understand the fundamentals of research methods in a better manner and apply them. The insistence on taking up a socially relevant topic like the use of social networking sites helped me to understand the psychology of the people using these sites better and correlate the research to human behavioural aspect. I also would like to thank our respondents for giving us their valuable time and providing us with the information needed to carry out the research successfully. Vishal Nair SIES College of Management Studies MMS (First Year) 2009-11 Roll No 21

Table of Contents
ACKNOWLEDGEMENT..............................................................................................................2 1. INTRODUCTION..................................................................................................................4 1.1 1.2 1.3 1.4 1.5 2. 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 3. 3.1 3.2 3.3 3.4 4. 5. 6. 7. 8. 4.1 Background...................................................................................................................5 Objectives......................................................................................................................6 Problem.........................................................................................................................6 Scope & Limitations.......................................................................................................6 Defining the variables....................................................................................................6 What is a social networking site?...................................................................................7 History of social networking sites...................................................................................7 Rise of Social Networking in India.................................................................................9 About Orkut...................................................................................................................9 About Facebook..........................................................................................................11 Comparison of Features of Orkut and Facebook.........................................................13 Popularity of social networking websites world wide....................................................17 Popularity of social networking websites in India.........................................................19 Research design..........................................................................................................20 Sources of data...........................................................................................................21 Sample design.............................................................................................................21 Sample size.................................................................................................................22 Data Analysis..............................................................................................................23
LITERATURE REVIEW........................................................................................................7
RESEARCH METHODOLOGY...........................................................................................20
RESULTS & FINDINGS......................................................................................................23 CONCLUSION....................................................................................................................29 RECOMMENDATIONS......................................................................................................30 BIBLIOGRAPHY.................................................................................................................31 ANNEXURES.....................................................................................................................32 Annexure 1: The Invitation Mail..............................................................................................32 Annexure 2: The Online Questionnaire..................................................................................33
Annexure 2: The Online Questionnaire
List of Illustrations
Figure 1: Launch Date of Major Social Websites.........................................................................8 Figure 2 : New Orkut Comment Feature....................................................................................13 Figure 3: Facebook Comment System.......................................................................................13 Figure 4: Orkut Scrap................................................................................................................14 Figure 5 : Orkut Friends Display................................................................................................14 Figure 6:Facebook Friends........................................................................................................15 Figure 7:Facebook Ads..............................................................................................................15 Figure 8:Orkut Basic Info...........................................................................................................16 Figure 9:Facebook Profile..........................................................................................................16 Figure 10:Scrap Delete Button: Old Orkut.................................................................................17 Figure 11: Missing Scrap Delete Button.....................................................................................17 Figure 12: World Map of Social Networks..................................................................................18 Figure 13: Gender......................................................................................................................23 Figure 14: Looks & Layout.........................................................................................................23 Figure 15: Features...................................................................................................................24 Figure 16: Ease of use...............................................................................................................24 Figure 17: Groups/Communities/Fanclubs.................................................................................25 Figure 18: Games & Quizzes.....................................................................................................25 Figure 19: Business Networking................................................................................................26 Figure 20: Keeping in touch with friends & relatives..................................................................26 Figure 21: Spending Leisure time..............................................................................................27 Figure 22: Security & Privacy.....................................................................................................27 Figure 23: Information & Knowledge..........................................................................................28 Figure 24: User preference........................................................................................................28 Figure 24: User preference
1. INTRODUCTION
1.1 Background
Something which has changed the way people use the internet is the advent of Social Networking. Social Networking has beaten e-mailing as the most used feature in the Internet. The rapid growth of social networking that has been observed over the last two to three years is indicative of its entry into mainstream culture and its integration into the daily lives of many people. Social networking sites offer people new and varied ways to communicate via the internet, whether through their PC or their mobile phone. They allow people to easily and simply create their own online page or profile and to construct and display an online network of contacts, often called friends. Users of these sites can communicate via their profile both with their friends and with people outside their list of contacts. This can be on a one-to-one basis (much like an email), or in a more public way such as a comment posted for all to see. In this report we have analysed two of the most popular social networking sites in India viz Orkut & Facebook. We have recorded the preferences of users with respect to features and other aspects of the websites leading us to useful insights of user behavior thereby identifying the better network among the two. This study can help potential advertisers to gauge the popularity of both websites thus helping them market better. While it will also try to understand the usage patterns of the websites thereby helping both to improvise on the features. The report is initiated with the definition of the objective followed with the research methodology used along with the research design, sample size, methods used for the purpose of conducting survey. It also incorporates the sampling frame and the data collection procedure. Subsequent to this is the Introduction to the networking sites along with a brief description of the most popular sites. The next part of the research has the literature surveys which are the articles which has been taken up from the published reports. The data was then analysed at length and interpreted. The last part deals with the suggestions and recommendations that has come up with after carefully analyzing and incorporating the data recorded.

1.2 Objectives
The main objectives that we are trying to find out through this study are: i. ii. iii. iv. To understand user preferences with respect to features and user friendliness To explore areas of improvements for both websites To find out which is better of the two To find avenues of advertising and other promotion techniques in both the websites
1.1 Problem
The objective of this study is to analyse and explore user feedback about various aspects of Orkut and Facebook and subsequently find avenues of improvement in both.
1.2 Scope & Limitations

The scope of this study is limited to finding out the better website of the two of the most popular websites in India. The area of study is Navi Mumbai area with respondents residing in the areas of Mumbai, Thane & Navi Mumbai only. The sample size being restricted to 57 only.
1.3 Defining the variables

Independent: Social Networking websites Dependent: User Behaviour, User preferences, features etc
1. LITERATURE REVIEW
Overview of social networking sites This section of the report provides an overview of social networking sites, their rise to fame in India and we would introduce the two most popular websites in India.
1.1 What is a social networking site?

At the most basic level social networking sites are sites which allow users to set up online profiles or personal homepages, and develop an online social network. The profile page functions as the users own webpage and includes profile information ranging from their date of birth, gender, religion, politics and hometown, to their favourite films, books quotes andwhat they like doing in their spare time. In addition to profile information, users can design the appearance of their page, and add content such as photos, video clips and music files. Users are able to build a network of connections that they can display as a list of friends.These friends may be offline actual friends or acquaintances, or people they only know orhave met online, and with whom they have no other link. It is important to note that the termfriend, as used on a social networking site, is different from the traditional meaning given tothe term in the offline world. In this report we will use the term as it is used on a socialnetworking site: anyone who has invited, or been invited by, another user, to be their friend. There are many applications and types of content that can be used on social networking Sites.
1.2 History of social networking sites

According to the definition above, the first recognizable social network site launched in 1997. SixDegrees.com allowed users to create profiles, list their Friends and, beginning in 1998, surf the Friends lists. From 1997 to 2001, a number of community tools began supporting various combinations of profiles and publicly articulated Friends. AsianAvenue, BlackPlanet, and ____________________________________________________________________________
Boyd, D and Ellison, N, Social Network Sites, Definition, History and Scholarship, Journal of Computer Mediated Communication (October, 2007), http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html.

MiGente allowed users to create personal, professional, and dating profilesusers could identify Friends on their personal profiles without seeking approval for those connections. The next wave of SNSs began when Ryze.com was launched in 2001 to help people leverage their business networks and then followed a long list of websites as shown in the timeline below

Figure 1: Launch Date of Major Social Websites
1.3 Rise of Social Networking in India

Indian internet users are just hooked to social network sites. What started with the popularity of Orkut in India is now become a cultural revolution. Most school going teens have an account on some social networking site and almost all IT-Savvy urban Yuppies are on it. More than half of Indias 47 million online population is active on social networking sites according to Mint (Oct 14, 2009). Here are a few points contributing towards this trend: First mover: Clearly, Orkut has the first mover advantage in this space. There is a lot of inertia for people to move en masse to another service. What makes a social network site successful is the people that are on it. Facebook lost out on a big opportunity there due to its initial focus on American markets, but is now growing in popularity in India as well. Socio-Cultural factors: Social networking sites have been great for catching up with long lost friends from high school or your local community. While dating is quite common, in India sometimes it happens in subtle ways. Most users seem to shy away from exclusive dating sites like yahoo personal. Business networking: From LinkedIn stats, it looks like it is gaining new grounds in Indian market. There might also be a potential market for B2B, B2C networking sites. SMS-based sites: While Twitter does not have a large user base in India, it is primarily due to the lack of a 40404 number. India is one of the Largest Market for SMS and Cell phones and almost all carriers provide an array of SMS based services. Its time that such services be integrated into social networking sites. Interest Specific sites: Perhaps the next generation of social networking sites might aim specifically at verticals: Games, Cooking, Finance, Religion and just about any topic. Flickr is a great example for this. There are a number of Indian photography enthusiasts who are sharing their pictures and participating on Flickr.
1.1 About Orkut

Orkut was launched on January 24, 2004 by Google as independent project of Orkut Bykkkten, The community membership was originally by invitation only. At first year, United States had the largest user base. By word of mouth various Brazilians began adopting and inviting more friends, in a viral driven by the blogosphere. ____________________________________________________________________________
India Online 2009 a report on Internet Usage in India by JuxtConsult India www.wikipedia.org

http://www.google.com/support/orkut/bin/topic.py?hl=en&topic=13998
Soon after, Brazil surpassed U.S. in number of users and Orkut started becoming heavily popular in Brazil. Americans then started leaving the service and switching to other similar sites such as MySpace and Friendster. From that time, Orkut growth was driven by Brazilian users, first being opened to everyone by register and becoming one of the most popular websites in Brazil. In 2007 Orkut began attracting large amount of Indians who were not intimidated by the number of Brazilians on the site. Features: A user first creates a "Profile", in which the user provides "Social", "Professional" and "Personal" details. Users can upload photos into their Orkut profile with a caption. Users can also add videos to their profile from either YouTube or Google Video with the additional option of creating either restricted or unrestricted polls for polling a community of users. There is an option to integrate GTalk (An instant messenger from Google) with Orkut enabling chatting and file sharing. Currently GTalk has been integrated in Orkut - users can directly chat from their Orkut page. One can post a message on others homepage using Scrapbook. The new features in Orkut is Themes. Users can change their interface from a wide range of colorful theme library. Themes are currently only available in Pakistan, India and Brazil. Other miscellaneous features: Members can make groups to join friends according to their wishes. Further, each member can become fans of any of the friends in their list and can also evaluate whether their friend is "Trustworthy", "Cool", "Sexy" on a scale of 1 to 3 (marked by icons) and is aggregated in terms of a percentage. Unlike Facebook, where a member can view profile details of people only on their network, Orkut allows anyone to visit anyone's profile, unless a potential visitor is on your "Ignore List" (this feature has been recently changed so that users can choose between showing their profile to all networks or specified ones). Importantly, each member can also customize their profile preferences and can restrict information that appear on their profile from their friends and/or others (not on the friends list). Another feature is that any member can add any other member on Orkut to his/her "Crush List" and both of them will be informed only when both parties have added each other to their "Crush List". When a user logs in, they see the people in their friends list in the order of their logging in to the site, the first person being the latest one to do so.
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1.2 About Facebook

Facebook is a social networking website that is operated and privately owned by Facebook, Inc.Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college. Mark Zuckerberg founded Facebook with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes while he was a student at Harvard University. The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University. It later expanded further to include (potentially) any university student, then high school students, and, finally, to anyone aged 13 and over. The website currently has more than 350 million active users worldwide. A January 2009 Compete.com study ranked Facebook as the most used social network by worldwide monthly active users, followed by MySpace. According Boyde & Ellison (2007), It is one of the most popular websites and more than 150,000 million users are logged into it Features Facebook has a number of features with which users may interact. They include the Wall, a space on every user's profile page that allows friends to post messages for the user to see; [74] Pokes, which allows users to send a virtual "poke" to each other (a notification then tells a user that they have been poked); Photos, where users can upload albums and photos; and Status, which allows users to inform their friends of their whereabouts and actions. Depending on privacy settings, anyone who can see a user's profile can also view that user's Wall. In July 2007, Facebook began allowing users to post attachments to the Wall, whereas the Wall was previously limited to textual content only. Over time, Facebook has added features to its website. On September 6, 2006, a News announced, which appears on every user's homepage and highlights information including profile changes, upcoming events, and birthdays of the user's friends.
Feed was
One of the most popular applications on Facebook is the Photos application, where users can upload unlimited albums and photos. Privacy settings can be set for individual albums, limiting ____________________________________________________________________________
http://en.wikipedia.org/wiki/Facebook
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Facebook Demgraphics Ben Lorica and Oreilly Research
the groups of users that can see an album. For example, the privacy of an album can be set so that only the user's friends can see the album, while the privacy of another album can be set so that all Facebook users can see it. Another feature of the Photos application is the ability to "tag", or label users in a photo. For instance, if a photo contains a user's friend, then the user can tag the friend in the photo. This sends a notification to the friend that they have been tagged, and provides them a link to see the photo. Facebook Notes was introduced on August 22, 2006, a blogging feature that allowed tags and embeddable images. Users were later able to import blogs from Xanga, LiveJournal, Blogger, and other blogging services. During the week of April 7, 2008, Facebook released a Comet-based instant messaging application called "Chat" to several networks, which allows users to communicate with friends and is similar in functionality to desktop-based instant messengers. Facebook launched Gifts on February 8, 2007, which allows users to send virtual gifts to their friends that appear on the recipient's profile. Gifts cost $1.00 each to purchase, and a personalized message can be attached to each gift. On May 14, 2007, Facebook launched Marketplace, which lets users post free classified ads. On July 20, 2008, Facebook introduced "Facebook Beta", a significant redesign of its user interface on selected networks. The Mini-Feed and Wall were consolidated, profiles were separated into tabbed sections, and an effort was made to create a "cleaner" look. After initially giving users a choice to switch, Facebook began migrating all users to the new version beginning in September 2008. On December 11, 2008, it was announced that Facebook is testing out a new simpler signup process. On June 13, 2009, Facebook introduced a "Usernames" feature, whereby pages can be linked with simpler URLs such as http://www.facebook.com/facebook, as opposed to http://www.facebook.com/profile.php?id=20531316728.
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____________________________________________________________________________
http://en.wikipedia.org/wiki/Facebook
1.3 Comparison of Features of Orkut and Facebook

With the launch of the new Orkut, theres been a lot of expectation from the orkut lovers considering the ongoing competition between the two gaint social networking sites, Orkut and Facebook. Let us do a compare of both websites with respect to its features 1) Commenting System
Figure 2 : New Orkut Comment Feature
If youve gone through the comment text-box, you see that it is a single line text-box. This conceals the beginning part of the comment itself and since we human have a short memory span, we forget what weve just typed; or most of the time, we usually read what weve written in the comment after finishing typing it, and for that, this make us use the arrow keys or the mouse to look back to what we have written. Now, let us see how Facebook avoid this system:
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Figure 3: Facebook Comment System
In Facebook, the comment text-box is in the form of a multi-line text-box. On top of that, to avoid masking the comment while typing, instead of a scroll bar, the height of the comment box itself keeps on increasing as you press the return key. This is one good example of a nice Facebook feature. 2) New Orkut Scrap Text-box One special feature is the scrap at Orkut. With the new orkut, the scrap textbox has been incorporated with more advance formating features, like font colors, font weight, embedding videos etc.
Figure 4: Orkut Scrap
The major disadvantage is that, in a scrap, as the name even suggests, its a quick system to leave your friend a message; and now, since most orkut users are the youngsters of the society, many are familiar with the keyboard key tab. As it is observed, what people do is type the message or scrap and press the tab button once, to jump to the post button and press enter or the return key. With the old Orkut, this was possibe, however, the new orkut takes a tab keystroke as a word processing software would, which makes the cursor jump of 5 characters to the right and youve to use the mouse to press the post button. It is a bit painful. In facebook, that is not so. One tab and you are on the share button.
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3) Orkut Friends Here is one good part in orkut which facebook fails to deliver. Lets have a look at the Orkut Users display:
Figure 5 : Orkut Friends Display
If youve really observed here, you would find your friends who is online at the moment or was just online a moment ago on top of the list in your friends display. Moreover, the friends display module has a search box and the scroller so the the user doesnt have to go to a pop up page (as in facebook) to look for his/her friends.
Figure 6:Facebook Friends
While facebook doesnot necessarily shows the users who are online. 4) Sponsored links or advertisement
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Figure 7:Facebook Ads
Again, here, despite the new looks orkut has gone to, the sponsored links or the advertisements really makes the page looks real ugly. The facebook advertisements, as can be seen here, is more or less, the same as the facebook looks itself, which makes it look like part of facebook. The ads, also can be like by the uses, delete etc, making it more user friendly and interactive. Thus, the ads at facebook are more interesting than those in orkut (through google adsense of course). 5) Unclear Profile Details One most important piece of information that a person usually looks at while visiting another users profile is the sex. In the old orkut, the details are provided just below the display picture, however in the new orkut, It was expected that the piece of information will be on the main colored part just beside the display picture where the rest of the essential details are provided. But it is not provided.
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Figure 8:Orkut Basic Info
6) Worst Display picture handling .Orkut expects its user to upload a square photo. Unless you upload a square display picture, it wont ever look a part of the page, as you can see with my display picture. If the display picture has more height than the width, orkut tries to squeeze it inside the square box and the page looks real ugly.
Figure 9:Facebook Profile
Here, in facebook, only the width is fixed. The height can extend to a greater length allowing you to upload a display picture showing even your full body.
7) Scrap Deletion In the old orkut, theres this delete button beside each scrap you wrote, no matter where you wrote it. You can see the delete buttons below.
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Figure 10:Scrap Delete Button: Old Orkut
In the new orkut, if you visit another persons scrap book, you wont able to delete the scraps youve posted.
Figure 11: Missing Scrap Delete Button
If you want to delete a scrap youve posted on someone elses scrap book, then in the new orkut, you need to return to your scrap book, press the view conversation under the scrap your friend left and delete the scrap you want to delete.
1.1 Popularity of social networking websites world wide

Some highlights about a study conducted by Vincos Research: has almost colonized Europe and its extending its domination with more than 200 millions users QQ, leader in China, is the largest social network of the world (300 millions active accounts) MySpace lost its leadership everywhere (except in Guam) V Kontakte is the most popular in Russian territories Orkut is strong in India and Brazil Hi5 is still leading in Peru, Colombia, Ecuador and other scattered countries such as Portugal, Mongolia, Romania Odnoklassniki is strong in some former territories of the Soviet Union Maktoob is the most important Arab community/portal Another research by Rian Solis tracked the success of facebook across the globe and concluded:
Facebook
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Facebook network continues its global dominance jumping from 200 million to 250 million users. acebook faces formidable competition in the countries where home-based incumbents maintain a dominant user base. Chinas QQ instant messaging network boasts an estimated 300 million users while Russias Facebook clone Vkontakte hosts 38 million users. In other countries, local players maintain a home field advantage. The following is a list of popular social networking sites across the globe -Germany= Studiverzeichnis -Holland= Hyves.nl - Perou (and other South American countries) and Mexico = Hi5 (Hi5 also leads in Romania and Portugal) - Argentina = Sonico (Facebook is leading however) - India, Estonia and Brazil = Orkut - Lithuania = One.lt - Ukraine and Russia = Vkontakte, - Georgia, Uzbekistan and Armenia = OdnoKlassniki - Hungary = Iwiw - China = QQ, Xiaonei and Kaixin01 - Japan = Mixi - The Philippines = Friendster - South Korea = Cyworld - Taiwan = Wretch
Figure 12: World Map of Social Networks
1.1 Popularity of social networking websites in India
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The most popular websites in India include Orkut, facebook, Silicon India, Fropper, Hi5, Bharatstudent etc. However two of the most popular sites in India are definitely Orkut and Facebook. India has more than 47 million online users, and half of which is very active on social networking sites like Facebook or Orkut. However, so far, Orkut had dominated the market share in India. This may not last for all that long though. Facebook, which was considered elitist a year or two back in India compared with other social networking platforms has managed to grow exponentially Some facts recorded by Silicon India: Orkut tops the list of the most visited social networking site with more than 12.8 million visitors. This means an increase of 81 % from the last year. Orkuts audience was three times the size of its nearest competitor in the category. Facebook.com ranked at the number 2 spot with 4 million visitors. This has been an increase of 150 % as compared to the previous year.
Many of the advanced users are moving on to Facebook and while the change will take its own sweet time to cascade across other user segments. Orkut surely will face the heat in the coming months. Although orkut has the first mover advantage in social networking site, Facebook is following aggressive marketing. To be the largest social network in the world, Facebook is ducking it out overseas with a number of other social networks to establish regional dominance. In India, Google-owned Orkut has nearly twice as many unique visitors as Facebook. So Facebook has taken to some fairly aggressive measures: it now actively promotes a special Orkut import tool that lets users transfer their social graphs over to Facebook. This application will connect your Orkut Profile to your Facebook Profile, so that you can see your Orkut friends and read your Scraps right here in facebook. You dont even have to provide your login/password. All you do is specify your Orkut Profile URL! Even though Facebook is giving a tough fight worldwide, things are very different in India. Orkuts traffic is way above Facebook and any homegrown socionet. While both are trying to beat each other and eat each others market share, but it is the users who will determine the winner. Orkut and Facebooks have their own strengths and weaknesses. What makes each one unique simply is bound by how a user likes the space. In this research we will basically try to find out what features about both the websites are liked by the users and which are not and understand the reason for growing popularity of each. ___________________________________________________________________________
http://www.webanalyticsworld.net/2009/06/top-social-networking-sites-globally.html http://www.livemint.com/2009/10/13214522/Orkut-losing-to-Facebook-in-ba.html
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1. RESEARCH METHODOLOGY
Research is an art of scientific investigation. It is defined as A careful investigation or enquiry especially through search for new facts in any branch of knowledge. Research is a movement from the known to the unknown. It is actually a voyage of discovery. Research refers to the systematic method consisting of enunciating the problem, collecting the facts or data, analyzing the facts and reaching certain conclusions in the form of solutions towards the concerned problem. This chapter presents the methodology that will be use in the conduct of this study and will include the discussion of research design, samplings, respondents, data gathering and statistical instrument used.
1.1 Research design

A research design specifies the methods and procedures for conducting a particular study. Broadly speaking, there are 3 categories of research design exploratory, descriptive and casual research. An exploratory research focuses on the discovery of ideas and is generally based on secondary data. A descriptive study is undertaken when the researcher wants to know the characteristics of certain groups such as age, educational level, income, occupation, etc. A casual research is undertaken when the researcher is interested in knowing the cause and effect relationship between two or more variables. The type of research used in this study is descriptive research. The study was structured and was rigid and its approach remained the same throughout the study. Research design is the blue print of the action for this study. Following method was adopted during study Review of literature and take data from distributor to understand recent development in the field. Defining objective of the study. Formation of questionnaire to capture primary data. Analysis and interpretation of primary data. Conclusion out of primary and secondary data.
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1.1 Sources of data
The sources of data used in this project report are both primary and secondary data. Primary data Primary data consists of original information gathered for specific purposes at hand.These are gathered for a specific purpose or for a specific research project. Primary data was collected online. A survey questionnaire was made on Google Documents and the link was mailed to the sample. Secondary data Secondary data consists of information that already exist and that were being collected inthe past for some other purposes. Secondary data used in this study were collected from external sources like books, blogs, wiki etc. Some websites which were really helpful are www.slideshare.com , www.scribd.com . There were many research journals which were referred to.
1.2 Sample design

Sampling technique adopted The sampling technique used for online survey was a non-probabilistic convenience sampling. Therespondents in the sample were included merely on account that they are in the age group of 18-30 who frequented the internet and are registered users of both Orkut and Facebook The maid ids of respondents are compiled from in-house opt-in email lists. Population All students & working professionals in the age group 18-30 comprise population for offline survey. Tools and techniques adopted Data was collected with the help of questionnaire. The questionnaire is of structured nondisguised type. The questions are of mixed type. It is given in Annexure 2: The Online Questionnaire. For online survey, questionnaire was prepared using third party tool (www.docs.google.com), email for filling questionnaire was send to potential respondent and response was collected on the third party site on which questionnaire was prepared. The third party tool made data reliable owing to the self-reported demographic attributes of the respondents.The email invitations provided a direct link to the survey, and contained the
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language which is given in Annexure 1: The Invitation Mail. This was complete method followed for conducting study.
1.3 Sample size

For online survey sample size was 57. Total invitations send for this was about 200. There were about 143 uncompleted or abandoned surveys which were rejected. This makes the ratio about 28.5%.
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2. RESULTS & FINDINGS

2.1 Data Analysis
1. Gender
Male Female Others
28 29 0
49% 51% 0%
Figure 13: Gender
The sample was a healthy mix of both the sexes hence ensuring unbiased views across the genders.
2. Looks & Layout (Note: All the graphs below are No. of Respondents vs Ratings) For Facebook For Orkut
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Figure 14: Looks & Layout
As you can see here both Facebook as well as Orkut is neck to neck on the aspect of Looks & Layout. Facebook however inches a bit more than Orkut on this aspect. Some Verbatims recorded for this aspect were Facebook looks more classy as compared to Orkut while orkut had some statements to its favour Orkut is easy to use and layout is very easy to understand.
3. Features For Facebook For Orkut
Figure 15: Features
Here Facebook scores way above Orkut in terms of feature. Almost 50% gave a rating of 4 to Facebook as compared to 15% of Orkut. Some verbatims supporting this findings: Facebook has a good photo uploading technology, The Commenting, Liking system on facebook is awesome
4. Ease of Use For Facebook For Orkut
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Figure 16: Ease of use
Ease of Use has always been a strength of orkut and it is not at all a surprise that this study supports the popular belief. An astonishing 87% finds orkut easy to use and have given 4 & 5 ratings while Facebook still needs to catch up with 60% of the users finding it not as easy. This can be because of the fact that Facebook has recently caughtup with lot of new users and it will take time that the users are used to it. Few verbatims on this regard Orkut is much hassle free, Facebook is a bit complicated
5. Groups/Communities/Fanclubs For Facebook For Orkut
Figure 17: Groups/Communities/Fanclubs
Again Orkut has scored above Facebook on this aspect. This is possibly due to the fact that communities in Orkut are easily accessible and have forums on discussions on a huge range of topics.
6. Games & Quizzes For Facebook For Orkut
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Figure 18: Games & Quizzes
Facebook his hugely popular because of the games and quizzes it has. This finding just seconds the opinions of many respondents who quoted lot of games and features...all friends are on it... & u can see updates from friends... d quizzes n games r realy nice.. & i love farmville coz it gives u a sense of personalisation like its ur own farm n u can compete wid ur friends too....
7. Business Networking For Facebook For Orkut
Figure 19: Business Networking
This has been an aspect where both of the websites have fallen short. Business Networking has never been the forte for Facebook and Orkut with scoring an average & below score with 86% of users and 81% of users respectively. Respondents as observed used websites like Ryze.com, SiliconIndia.com, LinkedIn.com etc.
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8. Keeping in touch with friends & relatives For Facebook For Orkut
Figure 20: Keeping in touch with friends & relatives
Orkut is way ahead of Facebook when keeping in touch with their relatives and friends are concerned. 72% of the users found orkut much easier than facebook to connect with their loved ones. While Facebook had only 44% of the users to their support. These are users who gave a rating of 4 and 5. Some verbatims in this regard user friendly, good to connect with friends & It's user friendly, helps me to be in touch with my friends
9. Spending Leisure time For Facebook For Orkut
Figure 21: Spending Leisure time
Facebook wins in this aspect. 65% of the users rated Facebook 4 & 5 while 77% of Orkut users rated it 3 & below. The main reasons for the same is reflected in some of the verbatims I like to pass my time on Facebook & it has lots of interesting quizes, games and applications
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for spending leisure time and its the first social networking site which introduced concept of giving comments on every update of our friends
10. Security & Privacy
For Facebook
For Orkut
Figure 22: Security & Privacy
Both Facebook & Orkut has been averaging when it comes to security and privacy with 47% of the users of Facebook and 42% percent of the users of orkut have rated it only 3.
11. Information & Knowledge For Facebook For Orkut
Figure 23: Information & Knowledge
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Both Facebook and Orkut hav scored below average as far as Information and Knowledge is concerned. 78% of Facebook users and 88% of Orkut users found they did not find anything inspiring in the websites to rate them higher.
12. Which of the websites do you use the most?
Orkut Facebook LinkedIn Twitter Other
2 5 3 0 2 0 0
44% 53% 4% 0% 0%
Figure 24: User preference
It is still a close tie between Orkut and Facebook. But it is significant to see that Facebook has ousted Orkut from its crown position because of the popularity it gained in the past few years.
1. CONCLUSION
Facebook and Orkut have always been the most popular social networking websites on the internet. We in this study surveyed 57 users who used both Orkut as well as facebook to judge them on the basis of their key aspects. After asking them basic questions about both the websites we have found their preferences about the features. After analyzing the findings, we have found that, although Facebook and Orkut has been really close, if we take all the aspects with Facebook inching more than Orkut overall. However
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due to the fact that Facebook is being used more than Orkut supports the fact that even though both of them have their own areas of strengths and weaknesses, Facebook remain the most used and liked social networking website. Hence we can conclude that Facebook is better than Orkut.
2. RECOMMENDATIONS
The study has given lot of insights into the likes and dislikes of the end users of both the websites. We have drawn individual recommendations and few common ones for both. For Facebook 1. The user interface although now is much simpler and easy to use. People still find orkut easier to use. Thus a more user friendly layout is an urgent requirement if it needs to tap more users who wish to migrate from Orkut.
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2. It is difficult to find the groups of ones interest in Facebook for a new user. In orkut it is very simple as compared to Facebook. Facebook needs to have proper group pages with easy to find forums/discussion and vote and news feature as in Orkut. For Orkut 1. Orkut looks raw as compared to Facebook. Facebook looks more finished and classy. Orkut must use rich colours and fonts. The new orkut looks even more unfinished, the use of pictures and the Ads placed looks very sub standard. They need to revamp the styling of the websites to suit sensibilities of the users. 2. Orkut lacks many features as compared to Facebook like the causes, superior photo uploading technology, the like feature. They have added the commenting feature in the New Orkut though. Orkut needs to be innovative and must add new features that will keep their users stick to them 3. One aspect where Orkut is losing their users is on the Games & Quizzes aspects. It should introduce new games and quizzes which users can play and highlight them on their Profiles, which in turn will make it popular. The games should build its own loyalty and keep the users coming back to it as in Facebook. Farmville has been one of the biggest reasons why people like facebook. 4. Orkut needs to add more privacy features for example it should allow only permitted users to view someones profile. 5. Also orkut needs to have proper platform for permission based ads as in Facebook wherein users can Like a particular Ad and recommend it to others through their profile where in it will be shown as their status updates. For Both 1. Both the websites have not focussed at all to thei business networking aspects. They should know that if they provide a solid platform for business networking, people would love to use it as they dont like to flock to different websites for different needs. 2. If a user finds social networking sites to be a good source for information and knowledge, social networking can shed their reputation of being just a leisure thing.
1. BIBLIOGRAPHY
BOOKS Kothari, C.R, Research Methodology, Second Edition, New Delhi, Wishwa Prakashan, 1990 WEBSITES www.apptility.com www.socialcrm.com www.codemunch.com
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http://www.watblog.com/2007/11/30/companies-start-recruiting-through-socialmediawebsites/ http://www.watblog.com/2007/11/28/new-develpments-at-facebook-a-change-inthesocial-media-marketing-scenario/ http://www.rediff.com/getahead/2007/sep/24brand.htm http://www.pluggd.in/2008/02/popular-social-networking-sites-around-the-worldnosigns-of-facebook-in-india/ http://www.vault.com/nr/newsmain.jsp?nr_page=3&ch_id=420&article_id=31464139 http://www.watblog.com/2006/12/05/social-networking-online-jobs/ http://www.openpr.com/news/archive/22184/Apptility-Software-Pvt-Ltd.html http://www.ajuby.com:80/index.html http://en.wikipedia.org/wiki/Social_media http://en.wikipedia.org/wiki/Facebook http://www.webanalyticsworld.net/2009/06/top-social-networking-sites-globally.html http://www.livemint.com/2009/10/13214522/Orkut-losing-to-Facebook-in-ba.html
OTHER REFERENCES Teens and Internet PEW Internet Social Networks Research Project WILDBIT Online Social Networking International IT college of Sweden Facebook Demgraphics Ben Lorica and Oreilly Research
1. ANNEXURES
Annexure 1: The Invitation Mail

This annexure contains email format which is an invitation for taking part in survey. This email invitation was send for online survey.
Hey,
Can you please fill up the form for me. It is for academic purposes. Please click on the below link for the questionnaire
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https://spreadsheets.google.com/viewform? hl=en&formkey=dEhPMWxkdUtZY0E4eEhEYk9QZnh6eHc6MA
Thanks & Regards, Vishal Nair
Annexure 2: The Online Questionnaire

Seen below is the screenshots of the Online questionnaire which was used in this study to capture data. Its URL:
https://spreadsheets.google.com/viewform? hl=en&formkey=dEhPMWxkdUtZY0E4eEhEYk9QZnh6eHc6MA
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Orkut Versus Facebook

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Comparative Analysis of Orkut & Facebook

Research Methodology 2010

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Comparative Analysis of Orkut & Facebook 201 0

Annexure 2: The Online Questionnaire

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1.2 Scope & Limitations

1.3 Defining the variables

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1.1 What is a social networking site?

1.2 History of social networking sites

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1.3 Rise of Social Networking in India

1.1 About Orkut

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1.2 About Facebook

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1.3 Comparison of Features of Orkut and Facebook

Figure 2 : New Orkut Comment Feature

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Figure 3: Facebook Comment System

Figure 4: Orkut Scrap

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Figure 5 : Orkut Friends Display

Figure 6:Facebook Friends

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Figure 7:Facebook Ads

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Figure 8:Orkut Basic Info

Figure 9:Facebook Profile

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Figure 10:Scrap Delete Button: Old Orkut

Figure 11: Missing Scrap Delete Button

1.1 Popularity of social networking websites world wide

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Figure 12: World Map of Social Networks

1.1 Popularity of social networking websites in India

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1.1 Research design

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1.2 Sample design

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1.3 Sample size

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2. RESULTS & FINDINGS

Male Female Others

Figure 13: Gender

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3. Features For Facebook For Orkut

Figure 15: Features

4. Ease of Use For Facebook For Orkut

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5. Groups/Communities/Fanclubs For Facebook For Orkut

Figure 17: Groups/Communities/Fanclubs

6. Games & Quizzes For Facebook For Orkut

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Figure 18: Games & Quizzes