Master of Business Administration in Healthcare Services Semester 4 MH0056 Public Relations and Marketing of Healthcare Organization (4 Credits)

(Book ID: B1320) Assignment Set- 1 (Marks 60) Q.1. Explain the factors that attract the corporates to Health care [10 Marks] Q.2. Discuss the current scenario of health care marketing [10 Marks] Q.3. B R Gupta hospital is 200 bedded hospital in Chennai, Tamil Nadu, Mr. Bandari is the marketing manager of the hospital, what are the challenges he will face in International marketing of the hospital? [10 Marks] Q4. Write short notes on the following: [10 Marks] (a) E-marketing and four Ps

(b) Brand building on Internet Q5. Discuss trends and issues in health care marketing [10 marks] Q6. What are the nine steps involved in healthcare marketing process? [10 marks]

Spring - 2011

Master of Business Administration in Healthcare Services Semester 4 MH0056 Public Relations and Marketing of Healthcare Organization (4 Credits)
(Book ID: B1320) Assignment Set- 2 (Marks 60) Q.1 Describe different types of attitudes [10 marks] Q.2. Discuss the limitations of Public relation research [10 Marks] Q.3. Mr. Manoj is the sales manager of Apollo hospitals, Chennai, so illustrate the types of marketing and sales used by Mr. Manoj in the healthcare sector [10 marks] Q4. Write short notes on Role of quality and Insurance in Medical Tourism [10 marks] Q5. Discuss about Base of a good public image [10 marks] Q6 How PR can boost business [10 marks]