Human Resources University

Management of Change

karRKb;RKgkarpas;br
Chapter I

RbPBnkarpas;br man 2 KW 1/ karpas;brxagkgGgPaB Internal Change rYmman

I.  Accounting / Finance + Income Statement (Balance Sheet, Income Statement, Cash Flow, Radio Analysis). + Security Market  Human Resources + H R Planning + Recruiting + Selecting + Orientation + Training + Performance Appraisal + Compensation + Health & Safety  Production / Operation Process Output + Input -5Ms+ Time -Policy -Product & Service - Money -Procedure - Main Power -Principle - Material -Standard - Machine -System - Method  Marketing + 4Ps - Product - Price - Place - Promotion = (Advertising, Sale Promotion, Personal Selling, Publicity)

eFVI[RbesIeLIgnUvplitpl besvakmedayrYmbBalTaMgBtmanBI ktaxagkg nigktaxageRkA nigviFIsaRs.  CIO/CTO: RbmUlBtmanTaMgKYrRbKYtRbECg nigBIRkumh und_TeTotGMBIkarekIneLIg nigkarvaytMl.
 Research & Development: Chapter I

Human Resources University

Management of Change

2/ karpas;brBIktaxageRkA (External Change) rYmman  Direct GtifiCn/ KURbKYtRbECg/ Gkpt;pg;/ nig shCIBBlkm.  Indirect beckviTa/ esdkic/ sgm/ FmCati/ vb,Fm/ c,ab; nig bTbBaatirbs;rdaPi)al. II. sm<aFnkarpas;brcMeBaHGgPaB rYmman 1/ saklPavUbNIykm KWCakarpas;breTAelIktaesdkic karRbKYtRbECg nigGtifiCn. 2/ BtmanviTa KWkarpas;breTAelIsmtPaBbegIn bGPivDnplitpl nigesvakm. 3/ kmaMgBlkm KWeFVI[RsbeTAtamlkNCaRbBn sgm nigsmykal. III. RbePTnkarpas;br 4 EdlekItmaneLIgenAkgGgPaB rYmman 1/ karpas;brCayuTsaRs KWsMedAeTAelIkarpas;byuTsaRs bebskkmnGgPaB dUcCa GkRKb;RKgkRmitx<s; TTYlxusRtUvelIEpnkaryuTsaRs GkRKb;RKgkRmitkNl TTYlxusRtUvelIEpnkaryuTviFI
Chapter I

Human Resources University

Management of Change

GkRKb;RKgkRmitTab TTYlxusRtUvelIEpnkarRbtibti 2/ karpas;brrcnasm<n Cakarpas;breTAelImuxgar tYnaTI tMENg siTiGMNac karTTYlxusRtUv kareprsiTi nigkarR)aRsyTak;Tg. 3/ karpas;breq<aHelIdMeNIrkar karpas;brTaMgenHrYmmanyklMnaMeTAtam beckviTafI bkarERbRbYl eTAtamnitiviFIfI. karpas;brTaMgenHKWedIm,IeFVIkarviPaKe TAelIkargarEdlrYmman - karbBaak;BIsmtPaBkargar Job Specification (
Knowledge, Attitude, Skill, Other, Characteristics, Experince)

- karBNnaBIkargar
Responsibility, Authority)

Job

Description

(Function,

Position,

Duty,

4/ karpas;brlkNsMxan;rbs;mnusS sMedAeTAelIkarbBaak;BIsmtPaBkargarEdlrY mman cMeNHdwg smtPaB CMnaj criklkN nigbTBiesaFn. IV. karRKb;RKg nigkarpas;br kRmitnkarRKb;RKgman 3 KW 1/ GkRKb;RKgkRmitx<s; GkRKb;RKgTaMgenHTTYlbnkelIkarpas;br dUcCa - erobcMGgPaB - eFVIkareprsiTiV - eFVIesckIsMerccit

Chapter I

Human Resources University

Management of Change

2/ GkRKb;RKgkRmitkNal GkRKb;RKgTaMgenHTTYlbnkelIkarpas;b r dUcCa tRmg;Tiskargar Orientation (Job Description) nigdMeNIrkartRmg;Tis and Process Orientation (Job Specification) - EpnkaryuTviFI; Tactics Plan - Central People eRbImnusS[cMeKaledA - lMhUrkagar Work Flow 3/ GkRKb;RKgkRmitTab GkRKb;RKgTAMgenHTTYlbnkelIkarpas;b r dUcCa - EpnkarRbtibti - elIkTwkcit crikdwknaM - bBaHbBal
V.

GkRKb;RKgRtUvmanviFIsaRscMeBaHkar pas;br edayBwgEpkeTAelI tRmUvkarBtmanBI 1/ RbemIlemIlbriyakasxagkgGgPaB ktaFFanrbs;GgPaBFnFanmnusS FnFanhirBavt FnFansMPar FnFanBtman - rcnasm<ncat;taMgrbs;GgPaB - TsSnTan karyl;eXIj bkarpl;KMniteyabl 2/ RbemIlemIlbriyakasxageRkAGgPaB - ktaman\TiBlpal; rYmman GtifiCn KYrRbKYtRbECg Gkpt;pg; TMnak;TMngCamYyFnaKar
Chapter I

Human Resources University

Management of Change

TIPak;garrdaPi)al dKYrBaNiCkmepSgeTot. - ktaman\TiBlRbeyl rYmman sgm vb,Fm beckviTa esdkic nigneya)ay bc,ab;rbs; rdaPi)al. eRkABIenHRtUvykBtmanmkviPaK nigrk[eXIjBIcMNucxaMg nigcMnucexSay TaMgkarGPivDn ehIynig EktRmUvkarkarBarehtuplsRmab;karpl;Gnusasn CamUldan. VI. karpas;br nigkarRKb;RKgkarpas;br)anCH\TiBleTA elIvb,Fmrbs;GgPaBdUcCa eFVI[GgPaBmankarpas;breTAelIyuTsaRs nkarRKb;RKg - pas;breTAelIrcnasm<nrbs;GgPaB pas;breTAelIcriklkNrbs;mnusSenAkgGg PaB pas;brelIkareq<aHeTAelIdMeNIrkarrbs;Gg PaB - pas;breTAelIkRmitnkarRKb;RKg EdlrYmman GkRKb;RKgkRmitx<s; GkRKb;RKgkRmitkNal nigGkRKb;RKgkRmitTab.
Chapter I

Human Resources University

Management of Change

Chapter I

Human Resources University

Management of Change

Chapter II

CMhannkarpas;brenAkgGgPaB KWCadMeNIrkarnkarpas;breTAelIktamYy cMnYndUcxageRkam 1 karvaytMlbriyakas rYmman GtifiCn karviPaKeTAelIKYrRbKYtRbECg viPaKeTAelIbeckviTa eKalneya)ay nigvb,Fm. 2 kMNt;Kmat nkarGnuvtnkargar 3 karvinicysBaaGMBIbBaarbs;GgPaB rYmman 4 kMNt;RbPBnkarrwgTTwg 5 kat;bnykarrwgTTwg 6 kMNt;eKalbMNg 7 Gnuvtnkarpas;br 8 EsVgrkviFIsaRsedIm,Ipas;br 9 tamdankarpas;b II. karkMNt;RbPBnkarrwgTTwg ekIteLIgedaysarktamYycMnYn dUcCa karPyxac vaekItmaneLIgedaysarEtmnusSmYycMnYnminR BmcuHj:mkarpas;bredaysarEtBYkeK PyxacfaminGacbegItCMnajfI nig\riyabfEdlTamTaredayBYkeK. - plRbeyaCnEdlpl;[ vaekIteLIgedaymanmnusSTTYlplRbeyaCnEdle Kpl;[ehIy mincuH j:mkarpas;br. - karyl;xus vaekIteLIgenAeBlmnusSmincuHj:mkarpas;br
I. Chapter I

Human Resources University

Management of Change

enAeBlEdlBYkeKminyl;eTA nwgkar CMBak;CMbinkarpas;br. karvaytmepSgKa vaekIteLIgenAeBlnieyaCitGacmincuHj:mkarpas; brpgEdrRbsinebIBYkeKvay tMlelIsan PaBepSgKa CaCagkarvaytMledayGkRKb;RKg b smaCikRkmrbs;BYkeK. - FFanmankMNt; eTaHCaGgPaBmYycMnYnepateTAelIsanPa BnigGgPaBepSgGacmanTMenareTA elIPaBpas;brRbsinebIBYkeKmanral;FnFanca M)ac;eFVI. kicRBmeRBogGnrGgPaB kicsnakMlaMgBlkmKWCa]bkrNrYmnkic RBmeRBogGnrGgPaBEdl eRCIserIsmankMNt;cMeBaHkarpas;br. 1 karkat;bnykarrwgTTwg mandUcCa - karGb;rMbEnm - CuMruj[mankarcUlrYm - CuMruj[mankarcrcar - karbBauHbBal III. viFIsaRspas;brman4 edIm,IsMerc)ankarpas;br rYmman - beckviTa kareprRbsiTinkareFVIkargar nigkarGPivDn
Chapter I

Human Resources University

Management of Change

- rcnasm<n eFVIkarpas;breTAelI muxgar tMENg tYnaTI karTTYlxusRtUv siTiGMNac - kickargar pas;br muxgar tMENg tYnaTI karTTYlxusRtUv siTiGMNac - mnusS cMeNHdwg smtPaB CMnaj criklkN nigbTBiesaFn rYmnwg\riyabT nigeTBekasl IV. karxwtxMRbwgERbgkarpas;brbraCy KWedIm,IeCosvagktamYycMnYn dUcCa - karKitxus bNalmkBIkgVHBtman BtmanBIxageRkA xVHkarcUlrYm dMeNIrkarminRKb;RKan; sMedAelImuxgarnkarRKb;RKg KwEpnkarminc,as;las; karcat;Ecg kardwknaM - xVHFFan sMedAelIkta luy vtFatuedIm ktamnusS ma:sIun viFIsaRs nigeBlevla xVHkarTTYlyk b kartaMgcit rYmmanCMelaHplRbeyaCn karcat;taMgminl eKalneya)ay TMrgEbbbT BwgEpkelIkarsMerccitrbs;GkRKb;RKg . - xVHeBlevla sMedAelIkarRKb;RKgeBlevla - Rbtikmrbs;vb,Fm sMedAelI skmPaB RbBNI pt;KMnit nig vb,Fm . V. RbsiTiPaBkarRKb;RKgkarpas;br 1/ KMrUpas;brenAkgGgPaB - karpas;brkarelIkTwkcit
Chapter I

Human Resources University

Management of Change

- begItTsSnvisy - karbegItkarKaMRTneya)ay - karRKb;RKgGnrkal - karEfrkSanUvGVIEdleFVIrYcehIy 2/ lkNCaRbBnnkarpas;br -enAkgkarpas;brCaRbBn KWvaRtUvmanTMnak;TMngKaEdleKcaM)ac;Rt UvEtmanenAeBlkarpas;brmYy ekIteLIgeKRtUvsikSaeTAelIcegamEdlBaK;Bn kaedIm,I[karpas;brenHmanRbsiTiPaB.
Chapter III

edIm,I[mancirPaBnkarRbKYtRbECg eyIgRtUvKitGMBI 4 cMnucsMxan; 1/ FFanRtUvEtmantMl eRbIR)as;FFan[manRbsiTiPaB nigPaBsksiTi KuNtMlekIteLIgenAeBlEdlnieyaCikEsVgrkmeF a)ayedIm,Ikat;bnyfedIm - pl;nUvGVIEdlCaPaB\texaHeTAdl;GtifiCn 2/ FFanRtUvEtkMr: - FFanRtUvEtkMrenAeBlEdl KASC + E EdlKURbKYtRbECgminGacman 3/ FFanRtUvEtBi)akcmg - enAeBlEdlnieyaCik mansmtPaBpal;xnEdlKanKURbECg (KASC +
I.
s S

E) Chapter I

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Human Resources University

Management of Change

4/ FFanRtUvEtGaccat;Ecg)an - enAeBlEdlbBaaBaaNrbs;nieyaCik GacrYmbBalTaMgKASC + E . II. ]bsKcMeBaHkarRKb;RKgkarpas;br rYmman 2 sMxan; KW Rbtikmrbs;buKl nigRbtikmrbs;GgPaB . 1/ Rbtikmrbs;buKl 1/ karyl;eXIj karviPaKelITidPaB sanPaBrbs;mnusSmak;GacmanPaBdUcKa b xusKaGaRsyeTAelI KASC +E rYmCamYynwgRBwtikarNTaMgLayEdlKat;)an CYbRbTH. 2/ buKliklkN (Personality) KWCakarsMEdgeLIgrbs;mnusSmak;tamrUbmn bI RbePT - kayvikar - Twkmux - BaksMdI 3/ TMlab; (Habit) KWCakarsMEdgeLIgnUvsmtPaBdEdlehIyTM lab;GacCalTplminl RbsinebIeyIg minBayameFVIkarpas;br . 4/ karKMramKMEhgeTAelIGMNac nig\TiBl edIm,I[mnusSmanGMNac nig\TiBl KW - PaBc,as;las;kgkargar - karsMEdgPaBmWugma:t;kugkargar
S S

Chapter I

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Human Resources University

Management of Change

- rkSaCMh r[)anrwgmaM nigTTYlxusRtUv - RtUvecHeRbIsil,nkarRKb;RKg - eFVIxn[eTACaG kdwknaMdl nigman\TiBl eRkABIenH\TiBlkGacekItamanpgEdreday sarkarTMnak;TMnglCamYynwgGMNac karbgajBIPaBxaMgrbs; xn niglkNRsbeTAnwgmuxgarEdlxnkMBugGnuv tn . 5/ karPyxacedaysarkarmindwg mnusSmincg;eFVIkarpas;brdaysarEt BMu)anviPaKRKb;RKan;CMuvijTidPaBnkarp as;br xVHxatnUvcMeNHdwg smtPaB karEsVgyl; nigmanTMenaeTArkkareFVIeTAtamTMlab; 6/ ehtuplxagEpkesdkic - Money ( Income Expand) - Material 2/ Rbtikmrbs;GgPaB 1/ rcnasm<nGgPaB (Organization Design) Cab;Tak;TgeTAnwg karviPaKkargar - karBiBNnaBIkargar (Functiona, Position, Duty, Responsibility,
Authority, Delegation & Communication). ( KASCS+E)

- karbBaak;BIsmtPaBkargar
Chapter I

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Human Resources University

Management of Change

eKalneya)ay lkNRbBn nitiviFI dMeNIrkar 2/ vb,FmGgPaB - skmPaB TMlab; pt;KMnit vb,Fm - bIcMnucnvb,Fm KW CMen karTTYlyk nigtm 3/ FFanmankMNt; - FFanrUbiy (Money, Manpower, Material, Machine, Method) - FFanGrUbiy (Name of Company, Trademark of Company, Reputation, Good
& Services)

4/ karvinieyakefr KWepateTAelIGKar dI RTBsm,tiTaMgLayNaEdlBi)akbMElgeTACasac ;R)ak; . 5/ kicRBmeRBogGnrsabn b GgPaB - Franchise All parts of Organization - Licence Some parts Organization - Alliance cgsm<n III. edIm,ICMnHelI]bsK nigkarrwgTTwg)an KWRtUv rkRbPBnbBaa BIxagkgGgPaB nigBIxageRkAGgPaB - eFVIkarGb;bEnm - CMruj[mankarcUlrYm - CMuruj[mankarcrcar - karbBaHbBal IV. karRKb;RKgvib,tikgRkumh un
Chapter I

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Human Resources University 1.

Management of Change

vib,tiKWCaGVI? vib,tiKWCa karbgak;eTAelIdMeNIrkarskmPaBGaCIvkms Mxan;mYyEdlCMrujEpkelIk TwkcitmanPa lk;kkrelIkarpSBVpSayBtmanTUlMTUlay . 2. vib,timanBIrRbePT KW vib,tiekIteLIgbnbnab; epateTAelIvib,tixagkgGgPaB vib,tiKanEpSg b KantMruy epateTAelIvib,tixageRkAGgPaB . mUldan 4 EdlbNal[GgPaBmanvib,ti 1/ GMeBIrbs;RBH rBaydI xl;BH karpHPMePIg////// . 2/ bBaaemkanic karFHFaybMBg;elahFatu////// . 3/ kMhusrbs;mnusS kMhusebIkbiT karR)aRsyTak;TgminsUvl . 4/ karsMerccitRKb;RKg bBaaGacminF n;F r nigKannrNamak;eCosput .
Note 1 : Note 2 :

viBaaNFmtaeqIytbeTAnwgvib,tiGaCIvkm - RtUvEtQr[eKoknwgTIpSar (Staying close to the Market) - minRtUvFVIskmPaB[hYskMriteBk (Not over

reacting)

erobcMbM)at;ecalGRtaTIpSarmYycMnYn bmin (Preparing to give up some of the existing market share /not 14

Chapter I

Human Resources University

Management of Change

eyIgRtUvmankarKitKUr sntGTiPaBEpkbriyakas (Assuming a hostile environment) - RtUvrkSarkarRbKYtRbECgeTAeTot (Keeping taba on

one's competition)

- RtUvGPivDnEpnkareTAGnaKt
dedicated contingency plan) Note 3 :

(Developing

sarsMxan;neKalneya)ayRKb;RKgvib,ti - viFIsaRsnkarcat;Ecg cat;EcgeTAelI Job

Employees, Material .

karkMNt;vib,ti nigcMNat;fak; epateTAelIktaxagkg nigktaxageRkAGgPaB . - nitiviFIenAeBlvib,tiekIteLIg - tYnaTI nigkarTTYlxusRtUv - karR)aRsyTak;Tg - raykarNtamrcnasm<n - ral;FnFanRtUvmaneBlmankarTamTar - skmPaB nigCMhan - k,nkgkarRKb;RKgvib,ti

Chapter I

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Human Resources University

Management of Change

Chapter IV

RbePTnyuTsaRs (Types of Strategy) 1. m:UEdlkmaMgRbKYtRbECg elak Porter eBalfamUldan R)aMkmaMgRbKYtRbECgEdlkMNt; EdlTak;TgPaBRsUbTajn]sSahkmmYyman 1/ karKMramKMEhgnskanuBlGkcMnUlfI RbePTnGkcMnUlfIEdlnwgGackayeTACaKU RbKYtRbECgedIm,I QaneTAbegIt]sSahkm b TIpSar . man]bsKmYycMnYnEdlGacrYmbBal rUmman tMrUkaredImTun PaBxusEbkKanplitpl Economies of Scale and Economies of Scope Switching Cost Access to distribution channels Government Policy 2/ GMNaccrcarrbs;Gkpt;pg; kMritnGMNacEdlGkpt;pg;manenAkg]sSa hkmpal; KW GMNaccrcarsMedAeTAelIsmtPaBedIm,IkMNt; f nigcMENkd_TeTot ehIyniglkxNepSg - Gkpt;pg;EtmYynak; b tictYc GMNaccrcarTab - Gkpt;pg;eRcIn GMNaccrcarx<s;
I. Chapter I

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Human Resources University

Management of Change

3/ GMNaccrcarrbs;GkTij kMritnGMNaccrcarmYyEdlGtifiCnmanenAkg] sSahkm CaBiess CamYy nwgkaryl;eXIjeTAelIkMritnf nigcMENkd_TeTot rYmnwglkxNnkarTij . 4/ karKMramKMEhgrbs;plitplCMnYs KWsMedAelITMnij b esvakmmYyNaEdlGacCMnYs edaygay RsYl edayplitpl besvakmd_TeTot . 5/ karRbKYtRbECgya:gxaMgkgcMenam]sSa hkmEdlkMBugman kMritnkarRbKYtRbECgenAkg]sSahkm edaypal;KWRbEhlCaekItmannUvktasMxan; CaeRcInsMrab;[Rkumh unykmkBicarNarkgkar sMercciteTA elIGVImYy. manktamYycMnYnEdleFVI[karRbKYtRbECge kIteLIgenAkg]sSakmrYmman - cMnYnnKURbKYtRbECg - GRtan]sSahkmekIneLIg - GtifiCncMNayTabedIm,I Switch Brands . - Low Entry Barriers - High Exit Barriers 2. viFIsaRsEdlEpkeTAelIFnFan (The Resources Based
Model)

1/ RTBsm,tirUbiy_ (Tangible assets)

- Money (Cash, PS, CS, CB) - Manpower (KASOCs+E) - Material (Raw material, equipment) - Machine ( Modern, High, Technology) Chapter I

17

Human Resources University - Method (Not ease to Stimulate)

Management of Change

2/ RTBsm,tiGruUbiy_ (Intangible assete)

- Name of Company, Trademark of Conmpany

ekreQaH (Reputation) - esvakml (Good Services) II. kMrityuTsaRs (Level of Strategy) 1. yuTsaRskMritsaCIvkm (Corporate Level Strategy) - yuTsaRsmanesrPaB (Stability Strategy) - yuTsaRsrIkcMerIn (Grow Strategy) - yuTsaRsBeRgIk (Portfolio Extension) - yuTsaRsbnyn (Retrenchment Strategy) - yuTRbmUlpl (Stability Strategy) - yuTsaRsrYmbBalKa (Combination Strategy) 2. kMrityuTsaRsGaCIvkm (Business Level Strategy) 1/ yuTsaRsdwknaMxagfedImTab edIm,IsMerc[)annUv fTabCagKURbKYtRbECg edayminkat;bny KuNPaB plitpl nigdUecHbegIneLIgGRtaTIpSar . 2/ yuTsaRseFVI[dac;edayELkBIeK edIm,IsMerc[)ankarTTYUlsal;TUlMTUlayenAk g]sSahkm plitplepSgKa nigeRbobeFob[plitpl besvakmelIseKnGkpt;pg;d_TeTot. 3/ yuTsaRskeTsedaykarepat Cab;Tak;TgCamYynwgkareRCIserIsTIpSar plitpl tMbn;PUmisaRsBitR)akdedIm,IRbKYtRbECg . 3. yuTsaRskMritmuxgar muxgarcMbgnkMrityuTsaRs Bak;BnCamYyEpk ma:XItFIg hirBavt
Chapter I

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Human Resources University

Management of Change

karRsavRCavnigkarGPivDn_ beckviTaFnFanmnusS karTij nigkarplit bRbtibtikar . 4. RbePTnGgPaB elak Miles nigelak Show (1978) )ankMNt;yuTsaRs 4 RbePT KW 1/ BYkGkkarBar EsVgrkesrPaBxagkg nigRbsiTiPaB 2/ GkRtYtBinit PaBbTEbnxagkg nigplitplfI 3/ GkviPaK haniPyGb,brima nigR)ak;cMeNjGtib,brma 4/ GkRbtikm enHCayuTsaRssMNl;mYy . III. ]bkrN_EpnkarCayuTsaRs
1. PIMS (Profit

plb:HBal;R)ak;cMeNjelIyuTsaRsTIpSar
Impact on Marketing Strategy) 2. The Growth-Share Matrix

enHKWCaKMnitEpnkarrbs;elak bUsn nigKWCa]bkrN_l,Il,aj bMput EdlGacEvkEjk EdlFab;)anbegIteLIg.

Chapter I

19