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To effectively communicate, we must realize that we are all different in the way we perceive the world and use

this understanding as a guide to our communication with others


Anthony Robbins

Communication Principles
7 Cs  Completeness  Conciseness  Consideration  Correctness  Concreteness  Clarity  Courtesy

Completeness
A complete message can:
  

Bring desired results Concern for others Cost reduction

Completeness
Guidelines for Completeness: Provide all necessary information (why, where, what, when, who and how)  Answer all questions asked ( stated and implied )  Give something extra when desirable


Conciseness
A concise message can:
  

Save time and expense Emphasis Shows respect

Conciseness
Guidelines for Conciseness:
  

Eliminate wordy expression Include only relevant material Avoid unnecessary repetition

Consideration
Consideration can :
  

Develop better understanding Strong and long lasting relations Manipulate the desired results

Consideration
Guidelines for consideration:
  

Focus on you instead of I and we Show audience benefit or interest in the receiver Emphasize positive, pleasant facts

Correctness
Correct message can:
  

Save time and money Desired results Legal obligations

Correctness
Guidelines for correctness:
  

Use the right level of language Check accuracy of figures, facts and words Maintain acceptable writing mechanics

Concreteness
Concreteness:
 

Means specific, definite and vivid. Use denotative meaning rather then connotative meaning.

Concreteness
Guidelines for concreteness
  

Use specific facts and figures. Put action in your verb Choose vivid, image building words

Clarity
Purpose of clarity is:


To transfer meanings from senders head to receivers head.

Clarity
Guidelines for clarity:
 

Choose precise, concrete and familiar words. Construct effective sentences and paragraph.

Courtesy
Courtesy in massage can:


Being aware of others perspective and feeling. It also creates special tone in writing and speaking.

Courtesy
Guidelines for Courtesy:


 

Be sincerely tactful, thoughtful and appreciative. Use expressions that show respect. Choose nondiscriminatory expressions.

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