Вы находитесь на странице: 1из 15

BUSINESS PLAN ON multiplex cinemas

Name of the organization:PALAM MULTIPLEX Owners Vandana thakur and Jagjeet Singh

EXECUTIVE SUMMARY
THE PROPOSED FIRM INTENDS TO OPERATE IN THE AREAS OF PALAMPUR, DHARAMSHALA AND BAIJNATH y THERE IS NO AVILABILITY OF CINEMA HALLS IN THESE AREAS y ADVANTAGES OF ATTRACTIONS OF LARGE PUBLIC FOR THE HALLS
y

LOCATION
y

PALAMPUWOR
 NEAR TO BUS STAND PALAMPUR

OR
 NEAR TO PARGATI MAIDAN

(THESE TWO LOCATIONS ARE SUITABLE FOR GRABING MAXIMUM CUSTOMER AND TO MEET THE PROBLEM OF PARKING)

OBJECTIVES
TO PROVIDE ENTERTAINMENT TO THE PUBLIC OF PALAM. y TO PROVIDE RELIEF TO PEOPLE THROUGH THEIR DAILY LIFE.
y

SOME REGIONWISE BASIC CALCULATIONS


y
y y y y y

PALAMPUR
VILLAGE = MORE THAN 50 SCHOOLS = MORE THAN TEN COLLEGES = FIVE UNIVERSITIES = TWO LOCAL INSTITUTES = MORE T HAN TEN

THESE ALL CONTAINS MORE THAN 100000 PEOPLES AND IN THIS A BIGGER AMOUNT OF STUDENTS (AT LEAST 5000 STUDENTS) WHO VISITS PALAMPUR DAILY

ESTIMATED FINNCIAL FIGURES


y
y y y y

FIXED COST(IN Rs)


LAND- 250000 BUILDING- 5000000 INTERIORS- 2000000 MACHINE-1000000

y
y y y y y

TOTAL FIXED COST=RS 15000000


SALES: HALL TICKET @ 40/SEAT = 8000 (200 SEATS) BALL CONI @ 80/ SEAT = 8000 (100 SEATS) BOXES @ 500/BOX = 2000 (4 BOX) FOOD & BEVERAGES = 10000 ESTIMATED INCOME FOR ONE WEEK= 1,96,000

FUNDING REQUIREMENTS
y

TAKE THE LOAN FROM THE FINANCIAL INSTITUTION


IDBI HDFC PNB SBI SBP

ALSO USE THE PERSONAL MONEY

THE PLAN
y y y

MARKETING SUMMARY:THE FEATURES OF THE MARKER THERE IS NO COMPETETIRS IN THE MARKE MARKET DEMOGRAPHY:THE POTENTIAL CUSTOMERS ARE DIVIDED IN FOLLOWING SUB GROUPS SCHOOL COLLEGE GOING STUDENTS HOUSEHOLD EMPLOOYES

SWOT ANALYSIS
y
y

STRENGTHS:
NO COMPETETION

y
y

WEAKNESSES:

INADEQUATE FINANCE y LACK OF EXPERTISE

y
y

OPPORTUNITIES:
CHANGING TRENDS

MARKETING MIX STRATEGY


MARKETING OBJECTIVE: y GRAB THE TOTAL CUSTOMERS THEN OPEN MULTIPLEX IN OTHER AREAS OF HIMACHAL PRADESH y BUILD A HIGH LEVEL OF GOODWILL THROUGH CUSTOMER SATISFACTION
y

y TARGET
y

MARKET:

ALL THE SEGMENTS BE IT HOUSEHOLDS, y STUDENTS y EMPLOOYES

MARKET POSITIONING:y MARKET POSITIONING IS EXPECTED TO BE STRONG WITHIN A SPAN OF 6 MONTHS y LACK OF ANY ORGANISED LARGE SCALE OPERATOR MAY PROVE TO BE BENEFICIAL y PRICE COMPETITIVENESS OFFERED WOULD BE AN ADDED ADVANTAGE
y

PRODUCT MIX STRATEGY


PRODUCT MIX :y MOVIES y FOOD AND BEVRAGE y PROMOTIONS BY COMPANIES TO PROMOTE CONSUMER GOODS.
y

EXIT STRATEGY
IN CASE THE BUSINESS FAILS TO RUN SUCCESSFULLY ,THE WINDING UP WOULD BE DONE BY:y SELLING OF THE MACHINES AND EQUIPMENTS y CONVERT MY BUSSINESS INTO CONVENTIONAL HALL.
y

THANK YOU

Вам также может понравиться