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  • Competitive Shampoo Market

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    salil4mba
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    This document summarizes the competitive shampoo market in India. It outlines key segments like anti-dandruff shampoos which are dominated by different brands. Local brands have gained market share by launching affordable sachet sizes. While large companies like HLL have production cost advantages, imported brands like P&G have higher costs. The market faces cut-throat competition and companies constantly relaunch products to match or improve on competitors' quality. Entering new segments requires large advertisement investments. Liberalization allowed more MNCs to enter the Indian market.

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    This document summarizes the competitive shampoo market in India. It outlines key segments like anti-dandruff shampoos which are dominated by different brands. Local brands have gained market share by launching affordable sachet sizes. While large companies like HLL have production cost advantages, imported brands like P&G have higher costs. The market faces cut-throat competition and companies constantly relaunch products to match or improve on competitors' quality. Entering new segments requires large advertisement investments. Liberalization allowed more MNCs to enter the Indian market.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    911 просмотров9 страниц

    Competitive Shampoo Market

    Загружено:

    salil4mba
    This document summarizes the competitive shampoo market in India. It outlines key segments like anti-dandruff shampoos which are dominated by different brands. Local brands have gained market share by launching affordable sachet sizes. While large companies like HLL have production cost advantages, imported brands like P&G have higher costs. The market faces cut-throat competition and companies constantly relaunch products to match or improve on competitors' quality. Entering new segments requires large advertisement investments. Liberalization allowed more MNCs to enter the Indian market.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 9

    COMPETITIVE SHAMPOO MARKET

    Presented bySalil srivastava Priyanka raut Sumit kumar Sanjay singh purohit Priyanka pandey

    Market information

    Competition & segmentation

    Anti-dandruff segment-

    Herbal shampoo
     Nyle and Ayur cater economy segment.  Dabur entered with low priced and mid-priced by launching Vatika henna where other player is ultra doux.  Premium segment is dominated by-biotique Shahnaz etc.  Chik focusing the rural consumer gained the market by launching sachets.  Himlaya drug company entered with 2-in-1 policy i.e. herbal and anti dandruff.

    Other key points.


    HLL has cost advantage due to local sourcing and established distribution network. P&G has high cost of production as it import raw material and its premium price sensitive to Indian market. Local brand competes with brands. Reduction of excise duty from 120% to 30%. Effect of liberalization. Introduction of sachet

    Opportunities in the market.

    Areas of concern
    Different segment is dominated by different companies. Cut throat market competition. Relaunching of product with same quality as of others competitors or with additional quality. (Head & shoulders and clinic all clear). Advertisement cost to launch a new product is an additional investment. Liberalization opened the gate for MNCs

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