Scope

Aspirations & Activities Acquisitions & Alliances Products & Services Markets & Locations Technologies Key Resources ( Capabilities ) Functional Policies Practices Structures Beliefs & Cultures Innovations / Innovations Records Management Systems Current Performance

Milestones - Achievements
Period
1997 1998 1999 ( Aug) 2000(Jun) 2001(Aug) 2004

Activity
Back Rub Search Engine Renamed as Google. Sets up Workspace in Santa Margarita, Menlo Park First location in Mountain View First Billion-URL Index Largest Search Engine First International Office in Tokyo Google IPO ( $ 85 ) Non Profit Philanthropic Wing Help issues of Climate Change
Foundation Location Location Achievement Location

2008 2010

1 Trillion Pages Indexed Stock Price $ 535 Google Search handles 1 Billion searches per day Global Search Market Share : 85% 620 Million Daily Visitors 100 Mn Activated Android Device, 400,000 Activation / day 200000 Apps available for Android

Product / Services
Period
2000(May) 2000(Oct) 2001(Mar) 2003 2004 2006 2007 2007 2008

Activity
10 Language Versions of Google.com Google Toolbar Released Google.com in 26 languages Adsense Launched G-Mail Launched Google.mobi Android Announced Adsence for Mobiles Launched Chrome Launched

Remarks

Acquisitions & Alliances

Period
2001(Feb) 2001 2003 2006 2006 2007

Acquisitions
First Public Acquisition : Deja.com Pyra Labs ( Blogger a weblog publishing platform ) Acquired Blogger Upstartle Online collaborative word processor JetSport - Web based business software Acquired YouTube ( $1.6Bn) Gapminder s Trendalyzer Software - Statististics (new visual & animated way) Adscape Media - In-game advertising company Zinku.mobi Mobile social networking site

Remarks

Period
2003 2005

Partnerships
News Corp s Fox Interacive Media ( $ 900 mn ) Long Term Research Partnership with NASA Partnership with AOL Partnership with Sun Micro system Open source office Program

2006

British Sky Broadcasting domain @sky.com