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Project Title: Management analysis Interwood mobel (PVT) LTD. Submitted to: Mrs.

KASHIF LUQMAN Submitted by: Ammar Shahid BBA-FA08-016 Shakeel Ahmad BBA-FA08-097 Raheel Akram BBA-FA08-088 Bilal Younas BBA-FA08-061 Ali Hamza BBA-FA08-013 Waqas Ahmad BBA-FA08-114

Executive Summary
From last thirty two years Interwood Mobel is trying and making efforts the better home and cooperate establishment. Its aim is to provide the high class products to its customers. Interwood is going to introduce its product in Middle East and it has arranged an exhibition in Dubai. Interwood is producing different kind of furniture and fixtures for both home and office .Interwood developed it self in very short span of time and rank at the top among its competitors. Company is using latest technology and skilled designers which are working in the best interest of company. The company is attaining full profit from office furniture and it is the oldest product of company. Company has competitive advantage on its competitors due to the quality of products and after sale services. It has good reputation in durable products and offers free home delivery with in the cities .In growth company has invested large capital to update the machinery and to train its staff. Company always tried for lower price to provide benefit to the customers but due to high cost of production the prices are high. Company has some competitors which are capturing the markets so that which is the only threat for the company. The report shows that company has threats from the unstable environment and political instability. it also highlights the problems which the company is facing and also there solutions is in the roport.At the end it has some recommendations.

Introduction
As a hallmark in the field of woodworking the Company came into existence in 1974. Within a short span of three decades, it has established itself as the undisputed market leader in the field of woodworking / furniture. During this period it has grown from strength to strength. Substantial investments have been made both in machinery and personnel to achieve a better quality products at an affordable price. Ever since its inception in 1974, Interwood Mobel (Pvt) Ltd. has directed its efforts in developing better interiors for home and corporate establishment. It is their constant endeavor to raise standards in design, quality, durability and innovation the only aspect they ever lower, is the price. Their customer as our first priority. Their designers think differently, they understand the varied moods, colours and temperaments. They always try to improve and success their products All their products are designed with only one thing in mind we! The Company has a 'Quality Management Procedures' which specifies the quality management system of Interwood. The scope of the manual includes the design, manufacturing & supply of the furniture product like Doors, Kitchen, Wardrobes, Office Furniture, Domestic Furniture and Flooring. These procedures are aimed at achieving customer satisfaction by consistently providing conforming products and meeting or excelling customer and other requirements through application of the systems, continuous improvements and prevention of nonconformity. The company has more than twelve hundred employees and has imported machinery from various countries Canada, United States of America and Germany. More then eighty percent work is done by machinery and the remaining twenty percent is done on manual basis. Company is using latest technology in the reign and it introducing its products in various countries by participating in an exhibition in Dubai.

Hierarchy See annexure # 1

Vision Statement To make products up to the highest international standards and at the best price quality ratio. Mission statement Interwood Mobel (PVT) Ltd. strives to become a world-class manufacturer of furniture, kitchens, doors etc. We are committed to a constant improvement in the designs, systems and quality of our products. Our goal is to give the customers best value for money. Our earnest endeavor is to upgrade the skill, the knowledge and the standards of living of all employees to international standards.

Product Line: Office furniture Home furniture Doors main doors solid doors engineered doors veneer doors Laminate doors Kitchens Wood & Laminated Floors Lamps Wardrobes Italian kitchen application

Company Analysis
Interwood at present is at the stage of maturity in its life cycle. It has been through all stages of growth and has made substantial financial gains, but now it may start losing its business because of increased competition in the market. On the other hand Interwood is in between maturity and growth stage which is good for the brand as well as the Interwood Company. Because it expanding business in several countries of Middle East and Europe.

For details see annexure # 2

SWOT ANALYSIS

Strengths
High quality products Customers satisfaction After sales services Educated staff

Weaknesses
High prices Low profit margin because of high cost is expanded of furniture.

Opportunities:
Growing awareness of using good material Growing market percentage.

Threats:
Security problem in Pakistan Less investment because of uncertainty. Political instability. Bad economic conditions.

For details see annexure#3

PORTERS 5 FORCES MODEL

Potential new entrants:


Barrier to new entry is high. If anyone wants enter into the market they need to more investment and also large capital Barrier to exit is low. Because any company wants to leave the market it can leave easily. No government authority restricted.

Bargaining power of the buyers:


The bargaining power of the buyer is low because there is no substitute available in the market. Which could compete interwood at that particular quality and design? Their prices are fixed. It is positive for the company.

Bargaining power of the supplier:


Bargaining power of the supplier is high. And it is negative for the company. Because there is no close substitute available in the market.

Threats of substitute product:


The threat of substitute product to the interwood is high. This is now because the competition in the market has increased and new substitute products have been introduced. That has captured the market. It is negative for the company. Rivalry among competitors: Interwood is still at higest ranking among its competitors because of its brand image. Moreover people trust on Interwood as it ensures their of luxury life.

For details see annexure # 4

BCG Matrix

Star
For Interwood kitchen sets are the stars because it has large market share, moreover it has potential of additional growth as well. Even though the company is at maturity stage yet kitchen sets are profitable for the company. Cash Cow Office furniture is cash cow for Interwood because it has slowed down in growth and lies between growth and maturity stage. Still it is rated high among its competitors and has been successful in capturing more market share as compared to other competitors. Question Marks Interwoods Laminated Doors lay in question mark. Its a newly launched product with rapid growth and low market share. Interwood`s laminated doors might become a star or a cash cow is still a great risk for the company. Dogs Still company has no product which is declining and with less market share so there is no product lies in dogs.

For details see annexure # 5

Value chain analysis

Supporting Activities. Infrastructure Interwood have their own infrastructure .it has building of showrooms factory area. Human Resource Management. It has also human resource management department to produce high quality management. Technology Company uses modern technology which is imported from Canada, United States of America .And Germany to produce high quality products. Procurement The company does not have resources to produce their input so it purchases all the raw metrical. Major part is purchased from country but raw metrical is purchased from Korea. Primary Activities. Input. Different type off wood, lamination sheets, water proof metrical and all other metrical for producing furniture. Process For all the production purposes 80 % work is done on machinery and remaining 20 % is done on manual basis.

For detail see annexure # 7

\ Out put After processing on input the company produces furniture of home and office. Marketing & Sales. Company uses different marketing strategies to attract their customer. And sale their product only on their on their showrooms. Service Company provides one year warranty on furniture and fixtures and provides eight year warranty on flour product .And it provides free home delivery in Lahore, Islamabad and Karachi. It also provides serves in major cities of country by charging their cost.

High qualityAfter salesservicesFreedelivery 8 year warranty .

Problems Identification

Interwood has a large demand of its products but sometime it fails

to full fill the demand of its customers. Pay scale of Interwood`s employees is low therefore employees are not working efficiently. Prices of products are very high because of high cost of doing business. Solution to the problems
Company should increase its production by haring more labor

and purchasing the latest equipment. Company should increase pays so that employees could work more efficiently and in the best interest of the company. Company should reduce its profit margin to bring down its prices. . Conclusion So far the company has work brilliantly in the market and also achieved its maturity stage. But this time is increasing competition in

the market so the company has to reduce it cost and there should be innovations in their products to carry on its business efficiently .

Recommendations
Employees should be trained according to the changing standards of organization. Company should conduct survey from time to time according to which changes can be introduced in the organization to stay updated in the market.
They should introduce creativity in their work so that the

employees do their work active mindedly.

Bibliography Management by Danny Samson & Richard L. Daft (Pacific Rim Edition) page #79 Management by Danny Samson & Richard L. Daft (Pacific Rim Edition) page #257 Management by Danny Samson & Richard L. Daft (Pacific Rim Edition) page #259

Management by Stephen p. Robbins & Mary coulter (ninth edition) page #60 www.Interwoodmobel.com

References Abdul Mustafa Manager Showroom 0323-4058071 Sales@interwoodmobel.com

Asif Ali Sales Executive 03234058048 Sales@interwoodmobel.com

Sajid Naeem Sales executive 03234204460

Sales@interwoodmoble.com

Annexure # 1 (Hierarchy)
Managing Director Khawaja Farooq

Production Director Umer Farooq

General Manager Operations Ali Farooq

General manager Finance Azhar Jafari

General Manager IT Akhtar Raiz

Production Manager Azhar Iqbal

Quality Product Incharge Azhar Iqbal

Production Monitor Incharge Asam Mushtaq

Annexure # 2(Product life cycle)

Annexure # 3 (SWOT Analysis )

Annexure # 4 ( porter five forces model)

Annexure # 5 ( BCG Matrix )

Annexure # 6