Don't just manage, but lead," "Value-based management is a good recipe for long-term success of a corporate.

Living on principles and values is a must for every corporate manager," a good leader must have a firm and fair style. "He or she must follow sresta dharma (best practices) and samathva (equitability)." In the competitive world, corporate entities need to find their own markets for the products so that their business may flourish and they can acquire wealth. With players seeking a share of the same pie, the market place becomes a battlefield with different marketing strategies and tactics to capture the target audience. Is there space for values? Is there any room for ethics? It is disreputable that many in the mainstream argument that values and business are two different things and that bringing ethics into business can prove to be quite dangerous, "We must rediscover values in business." Values and ethics are key elements for the success of a business. "Through competence alone no company can succeed in the long run," "In fact, values are not frills, but elements of business strategies to succeed." the essence of the teachings of our Vedic masters and the still-relevant ancestral wisdom, on which our corporates must focus is on values and leadership development to succeed in the long run. TCS, Wipro, Infosys, Ranbaxy and Bharat Forge as examples for good corporate culture, "Corporates must focus more on leadership development than just on management training." It is a must for any corporate to attach importance to customer values, shareholder values, employee values, societal values and leadership values, emphasis should be on Good corporate governance as it focuses on customer satisfaction. The company must give value for money to its customers. This ensures a good, mutually beneficial relationship between the company and its customers. The companies should focus on enhancing shareholder wealth, and there must be an equitable, not necessarily equal, distribution of wealth among CEOs, employees and shareholders. "Sustained returns to shareholders and transparency in business dealings are also equally important," Today, any management faces many pressing problems to survive and grow in a competitive world. Even in this environment, corporates must be whole-heartedly committed to human resource development and corporate social responsibility. .