You are on page 1of 13

SITARAM PAUL SONALI GHOSH MANISH SINGH AKANKSHA DUBEY KUMAR SATVIK ANTARA CHAKRABARTI

Lee Greenspoon & Michael Bellman were excited about their Bean Bag Business proposal Objective was to make money by devoting minimum amount of time

Visitors to Lees apartment consistently admired his chair Benefits of the chair flexible, comfortable, economical

Freshmen: Awareness & understanding mentality were the key success factors Upperclassmen: want a personalized living space

Aim to produce a good looking, well made & quality product Design: Ball shaped, Pear shaped & L-shaped chair Material: Leather, Vinyl & Heavy weight fabrics

They decided to go for MTO Possibilities are: ` Selling to local furniture stores ` Selling to campus outlets ` Selling directly to student

Competition ` Direct Competition ` Indirect competition Environment ` Due to government regulations, they decided to deliver the chair unstuffed

` `

Taking their idea to 7 different universities Contacted CLASS FREIGHT for transportation

Ball shaped bean bag Easy to manufacture. Least expensive. Not stylish and flexible Accommodated only one sitting position

`    

Pear shaped bean bag Comfortable and functional. Accommodated at least 3 ways of sitting. More production and labour costs. Creates more waste material.

   

L-shaped bean bag.

Difficult to sew.  Accommodated only 1 sitting position.  Much smaller  Appropriate for crowded living conditions.


LeatherRolled- Low in quality. Minimum waste during production. Skin- Expensive and durable. High quality.  VinylReadily available, Easy to clean, Durable. Wide variety of texture.  Velour/Cotton/CanvasLimitless choice of pattern, colors, fabric. Not easily cleaned.
`

o o

o o o

L-shaped bean bag using medium quality Vinyl. Reasons for L-shape: Appropriate for crowded living conditions Not much expensive. Reasons for using vinyl: Readily available Easy to clean Wide variety of texture.

THANK YOU