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FOCUS ANALYSIS

PRESENTED BY:
Hussain Ali Zahid Hussnain Manzoor Virk Mirza Yasir Baig Muhammad Harris Nabeel Ahmad Qureshi Umair Ul Hassan

PRESENTED TO:
MISS NATASHA MUZAMMIL.

FOCUS GROUP IS BETTER


People who have similar demographics, similar problems and interrelated solutions feel at ease while talking about their problems. During the discussion, no one feels guilt in his personality. The group think flows across and the weakness shifts throughout the group. Shyness diminishes and confidence emerges among the interviewees. Saves cost and time of the interview as you can get interview from more than one persons at one time. Mutual discussion brings out a strong and perfect view about a certain perspective.

MANAGEMENT DETAILS
TIME LINE: THE FACILITATOR LOCATION PARTICIPATION IDENTIFICATION:

BOYS FOCUS GROUP

FOCUS RESULTS
USE SHAMPOOS OR NOT TYPE OF SHAMPOOS FRAGRANCE, COLOUR PURCHASE INFLUENCER PERSONIFICATION ADVERTSIEMENTS WORD OF MOUTH VALUE GIVER 4 P S AND LOYALTY PACKAGING

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