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  • Medimix

    Загружено:

    Ashish Ranjan
    734 просмотров6 страниц
    This document discusses various factors that influence consumer choices for personal care products. Cultural factors include preferences for ayurvedic and herbal products that have long been used. Social factors involve influence from close friends and relatives and forming habits from family product usage. Personal factors range from desires for hygiene and fragrance to long work hours seeking freshness or variety seeking.

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    Ppt Medimix

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    This document discusses various factors that influence consumer choices for personal care products. Cultural factors include preferences for ayurvedic and herbal products that have long been used. Social factors involve influence from close friends and relatives and forming habits from family product usage. Personal factors range from desires for hygiene and fragrance to long work hours seeking freshness or variety seeking.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    734 просмотров6 страниц

    Medimix

    Загружено:

    Ashish Ranjan
    This document discusses various factors that influence consumer choices for personal care products. Cultural factors include preferences for ayurvedic and herbal products that have long been used. Social factors involve influence from close friends and relatives and forming habits from family product usage. Personal factors range from desires for hygiene and fragrance to long work hours seeking freshness or variety seeking.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 6

    CULTURAL FACTORS SOCIAL FACTORS PERSONAL FACTORS

    Consumers more inclined towards ayurvedic /herbal products More inclined towards products used since long period

    Influenced by close friends/relatives Family usage leads to habits

    Inclination towards hygiene and medicated soap Long working hours at shop floor Long lasting fragrance and feel of freshness Tried for a change

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