:

Trend

2554 Digi Marketing

Social Network

Social Network 6.1
18-24 40%
25-34 35% Facebook 2.2
Youtube 1.2 Twitter 90,000



Digi Marketing


Digi Marketing 8
1. Social media
Digi Marketing Social network


Brand
2. Facebook

Application Facebook Shop
Facebook Messaging

3. Brand Engagement

Brand
Campaign
Micro Site


4. 2554

32 |

106 Magazine

5.

Brand

6.

Application
7. Brand Application

8. 3 Google,
Apple, Facebook Online Advertising & Marketing
Platform

... Trend

Digital

3 Trend

Trend
...
18-35 100
Trend ()
11 Trend...
3 Trend

1.

Brand Ambassador

Brand Fan Page Social Network
2.
Androids

3. CSR Gobal Brand

Brand



(Across Platform) Traditional media New media

QR Code
, ,

... Trend =

2553

2553
1 5

(
0.06 1,970,000
... )
ipad, iphone 4, the star 6,
, facebook, ,, photoscape,

3
the star 6,
3
, ,
5 6

10
facebook, iPhone 4g, Nokia
5233, Commart 2010, palringo, blackberry bold 9700,
settrade.com, nexus one, qr code photoscape
facebook 10
ipad 2

...

www.106familynews.com

| 33

10

...



10
2554
1.

2. (LPG)
(NGV)
LPG NGV

3.

4.




5.
34 |

106 Magazine

6.

10% 10%
7.

8.

9.

10.

1. 2. 3.
4. 5.
6. 7. 8. 9.
10. 11. 12.

(GDP) 1
3-3.5% 2 3-4%



...