Scribd Logo
Загрузить

Добро пожаловать в Scribd!

  • Saraswati Vandana

    Загружено:

    Bhumit Gala
    119 просмотров3 страницы
    Parle Saraswati Vandana is an inter-school contest held in Kolkata during the Saraswati Puja celebrations that started in 2002 and has seen increasing participation each year. The contest aims to make Parle biscuits a staple in children's lives and establish the brand in schools through a promotional strategy partnering with media outlets to cover the traditional Saraswati Puja festival celebrations among students and teachers. The contest resulted in over 75,000 students from 109 schools participating and helped reinforce the Parle brand image.

    Исходное описание:

    Авторское право

    © Attribution Non-Commercial (BY-NC)

    Доступные форматы

    PPTX, PDF, TXT или читайте онлайн в Scribd

    Этот документ был вам полезен?

    Это неприемлемый материал?

    Пожаловаться на этот документ
    Parle Saraswati Vandana is an inter-school contest held in Kolkata during the Saraswati Puja celebrations that started in 2002 and has seen increasing participation each year. The contest aims to make Parle biscuits a staple in children's lives and establish the brand in schools through a promotional strategy partnering with media outlets to cover the traditional Saraswati Puja festival celebrations among students and teachers. The contest resulted in over 75,000 students from 109 schools participating and helped reinforce the Parle brand image.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    119 просмотров3 страницы

    Saraswati Vandana

    Загружено:

    Bhumit Gala
    Parle Saraswati Vandana is an inter-school contest held in Kolkata during the Saraswati Puja celebrations that started in 2002 and has seen increasing participation each year. The contest aims to make Parle biscuits a staple in children's lives and establish the brand in schools through a promotional strategy partnering with media outlets to cover the traditional Saraswati Puja festival celebrations among students and teachers. The contest resulted in over 75,000 students from 109 schools participating and helped reinforce the Parle brand image.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 3

    y Parle Saraswati Vandana, one of its initiatives, is an

    inter-school contest based on the Saraswati Puja celebrations. y Started in the year 2002 in Kolkata, it has seen a tremendous increase in the number of schools participating each year, with entries coming from schools of West Bengal.

    Objective
    y To make a Parle biscuit a part of a child s life. y Own a sustainable property in schools.

    Insights
    y The festival of saraswati puja is a collective

    celebration among students and teachers marked by spontaneity, color, passion and fun.

    Promotional strategy
    y Based on parameters of celebrating the ritual. y All media coverage at minimal costs; TV channel as

    media partner.

    Results
    y Participation of 75000 students from 109 schools. y Re-inforcement of brand image .

    Вам также может понравиться