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Personal Branding How to Discover & Create Your Own Brand

By Ankur PateL

History
Definition: http://en.wikipedia.org/wiki/Personal_branding

Personal branding is the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from selfpackaging. Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable. The term is thought to have been first used and discussed in a 1997 article by Tom Peters
Tom Peters See: http://www.tompeters.com

Why Personal Branding?


You are Unique in this World You Like it or Not, You have to Sell Yourself to your parents, teachers, employers, friends etc. When you sell something Brand is the most sought after by everyone in the world.

We are Social Animals


No Matter what technology will come in future these 3 things will always be true: We love to talk to humans and not machines We love to work with people we trust We love to work with knowledgeable people As per Wikepedia: Personal branding has continued to gain in popularity as a tool to manage reputation online, especially though social networking sites like Facebook, Linkedin and Twitter.

Reading
Schawbel, Dan (2009). "The Brand Called You". Me 2.0: Build a Powerful Brand to Achieve Career Success. Kaplan Publishing. Lets See: http://www.inc.com/30under30/2010/profiledan-schawbel-millennial-branding.html

Home Work
Study these 2 Sites: 1. http://www.tompeters.com 2. http://www.personalbrandingblog.com

You can always Start Small


Many people think that personal branding is just for celebrities. NO It s NOT. We can build brand equity just like them.

4 Steps Process of Personal Branding


1. Discover Your Brand 2. Create Your Brand 3. Communicate Your Brand 4. Maintain Your Brand

1. Discover Your Brand


Discover Your Brand = Find Your Passion If you like to do something for whole of your life and find it very enjoyable To know if you ve discovered your brand, you need to make this equation equal: Your self-impression = How people perceive you

2. Create Your Brand


1. Business Cards 2. Resume/cover letter/references document 3. Portfolio 4. Linkedin profile 5. Facebook profile 6. Twitter Profile 7. Video Resume 8.Professional Looking Clothes 9. Email Address & Website

3. Communicate Your Brand


Publish regular article/blog/news/press release etc. on your website Spread your content in Social Sites such as Facebook, LinkedIn, YouTube

4. Maintain Your Brand


Regularly Read Latest News/Articles of your Industry Keep in touch with other experts of your field and ask for their opinions Basically Keep your knowledge updated & publish updated knowledge regularly Do point No. 3 Again Communicate Your Brand

Good Links
http://mashable.com/2009/02/05/personalbranding-101/ http://mashable.com/2009/02/12/personalbranding-102/ More Articles: http://mashable.com/author/dan-schawbel/

Branding Google Case Study


http://www.rohitbhargava.com/2011/03/5branding-secrets-you-can-learn-fromgoogle.html

Thanks for Your Time


Ankur Patel India - 93761 33927 USA - 313-447-1275 Email: Ankur@infotrex.com

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