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  • Brand X - FCB Power Grid: Factor Low Frequency 1 2 3 4 5 6 7 Marketing Factors

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    Kirti Rajput
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    The document provides information on the costs of newspaper and television advertising in India. It lists newspapers and their circulations and costs per ad inserted. It also lists Indian television channels, their languages and genres, prime-time TRPs, and costs per 5 spots. The costs range from Rs. 500 for smaller newspapers to Rs. 1 million for advertising on the highest rated channel, Star Plus.

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    FCBPOLIO

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    The document provides information on the costs of newspaper and television advertising in India. It lists newspapers and their circulations and costs per ad inserted. It also lists Indian television channels, their languages and genres, prime-time TRPs, and costs per 5 spots. The costs range from Rs. 500 for smaller newspapers to Rs. 1 million for advertising on the highest rated channel, Star Plus.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате XLS, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    49 просмотров4 страницы

    Brand X - FCB Power Grid: Factor Low Frequency 1 2 3 4 5 6 7 Marketing Factors

    Загружено:

    Kirti Rajput
    The document provides information on the costs of newspaper and television advertising in India. It lists newspapers and their circulations and costs per ad inserted. It also lists Indian television channels, their languages and genres, prime-time TRPs, and costs per 5 spots. The costs range from Rs. 500 for smaller newspapers to Rs. 1 million for advertising on the highest rated channel, Star Plus.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате XLS, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 4

    BRAND X - FCB POWER GRID

    FACTOR Marketing Factors The Brand is Brand Dominance Brand Loyalty Purchase Cycle Usage Cycle Competitive SOV is TG learns Message Factors Message Complexity Message is Campaign is Commercial Pool Wearout of commercial Commercials are Media Factors Clutter is Environment to Message Attentiveness of Audience Plan is No. of Media used Promotional Support is FCB Grid Position Product is Product is Minimum Frequency (weighted freq) (cwf) (no. of parameters) LOW FREQUENCY Established Very Dominant High Long Long Low Fast Simple Unique Continuing One spot Low Long Low Close match Involved Continuous One High High Involvement Emotional 1 2 3 4 5 6 7

    HIGH FREQUENCY New Small Share Low Short Short High Slow Complex Me too New Many spots High Short High No match Not involved Pulsed Many Low Low Involvement Rational

    COST OF NEWSPAPER ADVERTISING Newspaper Edition Times of India Delhi Hindustan Times Delhi Indian Express Delhi Times of India Lucknow Hindustan Times Lucknow The Pioneer Lucknow Times of India Mumbai DNA Mumbai Mid-day Mumbai Hitavada Nagpur The Telegraph Kolkata Amar Ujala Lucknow Dainik Jagran Lucknow Rashtriya Sahara Lucknow Aaj Patna Milli Gazette Delhi Sahafat Lucknow Akhbar-e-Mashriq Kolkata Rashtriya Sahara Lucknow Rashtriya Sahara Patna Ananda Bazaar Patrika Kolkata Bartaman Kolkata Lokmat Pune Maharashtra Times Mumbai Sakaal Pune

    Language English English English English English English English English English English English Hindi Hindi Hindi Hindi Urdu Urdu Urdu Urdu Urdu Bengali Bengali Marathi Marathi Marathi

    Circulation Cost per ad inserted 500000 100000 500000 95000 75000 20000 40000 5000 50000 4000 35000 3500 600000 120000 200000 10000 80000 1000 50000 1200 500000 120000 250000 50000 300000 60000 100000 2500 150000 2000 10000 100 80000 600 100000 400 70000 500 50000 300 700000 70000 250000 5000 200000 800 100000 700 100000 600

    COST OF TELEVISION CHANNELS CHANNEL LANGUAGE STAR PLUS HINDI ZEE TV HINDI SONY TV HINDI AAJ TAK HINDI STAR NEWS HINDI TIMES NOW ENGLISH STAR ANANDA BENGALI 24 GHANTA BENGALI ETV BANGLA BENGALI KOLKATA TV BENGALI STAR MAJHA MARATHI IBN LOKMAT MARATHI ZEE MARATHI MARATHI MAHUAA BHOJPURI ETV URDU URDU

    GENRE GEC GEC GEC NEWS NEWS NEWS NEWS NEWS GEC GEC NEWS NEWS GEC GEC GEC

    PRIME-TIME TRP COST PER 5 SPOTS 9.00 1000000 4.00 400000 5.00 500000 0.25 25000 0.25 30000 0.05 50000 0.01 500 0.01 400 0.10 5000 0.05 4000 0.01 1000 0.01 1000 0.15 15000 0.55 25000 0.40 30000

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