MKT 243

FUNDAMENTALS OF MARKETING

In your group, you are required to create a new product in order to complete your assignment for the subject MKT 243. The details are as follow: 1. Cover page (logo of company, address company, principals & date submitted) 2. Executive summary 2.1 Objectives 2.2 Vision 2.3 Mission 3. Background/ history 3.1 Company and product history 3.2 Company profile 3.3 Management board 3.4 Organizational chart 3.5 Business description 4. Marketing strategy (6 Ps) 4.1 Product description/ product strategy (product line, packaging& labelling) 4.2 Marketing channel (Place) (target market area- map) 4.3 Price 4.4 Promotion 4.5 Personnel 4.6 Presentation 5. Market analysis(geographic, demographic, etc) 6. Swot analysis 6.1 Strength 6.2 Weakness 6.3 Opportunity 6.4 Threat (competitive strategies) 7. Achievement, implementation, evaluation & control (profit plan, financial plan) 8. Appendixes

Notes: 1. Font size = 12 1.5 spacing except for header 14 2. Font type = Times New Roman 3. Foote note = your company name(left side) & confidential (right side) 4. Binding 5. Formal 6. Due date: end of semester after presentation

Azura Ab Rahim 2011