E-BANKING IN ASIAN BANK

WHAT IS E-BANKING.
E-banking or online banking or

internet banking allows customers to conduct financial transactions on a secure website operated by their retail or virtual bank,credit union or building society.

SWOT ANALYSIS.
STRENGTHS:
Customer access to information 24

hours per day. Timely access to information. The ability to cut internal costs due to advanced technology. Increased efficiency due to automation. Increased accuracy of banking transactions.

WEAKNESSES:
High price of service. Continual altering of customer wants and needs. Hostile feelings of employees due to possible pending lay-offsdue to automation. Multiple options for the customer. Initial investment in technology will be expensive.

OPPORTUNITIES:
The ability to obtain a larger customer base. Global expansion. This is an enormous market, which will be a great opportunity in the future. The ability to take advantage of the growing popularity of Internet banking.

THREATS:
Continual changing technology. Uncertainty of the banking industry. Competition from "lower price" operations. Possible failure of product due to non-acceptance of customer. General competitiveness of the banking industry.

ADVANTAGES OF E-BANKING.
operating cost per unit is lower for

the banks. offers convenience to customers as they are not required to go to the bank premises. very low incidence of errors. customers can obtain funds at any time from ATM machines.

DISADVANTAGES OF E-BANKING.
customer may have to face risky

transaction and fraud. failure of power supply cause to break down of system. loss of heavy income at times of settlement of higher magnitude. cost involved in trainning staff may not be profitable specially in times of attrition.

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