20

Top 20 Media Publications

2010-2011

www.gsom.spbu.ru

EDUNIVERSAL 2008-2010
- , 2010 .

 20
2010 - 2011

Financial Times

09.05.2011

Graduate School of
Management, St Petersburg
University

Financial Times

Financial Times

20.09.2010

..:
Masters of the universe: the rise

of pre-experience degrees
Comment: SPbSU Vice-Rector Valery S. Katkalo

Financial Times

04.07.2010

Rosneft seeks MBA skills

MBA
"" .

Financial Times

29.03.2010

Rail link opens up St Petersburg

.
DB

11

04.04.2011

(Christopher Chatterton),
(Dual Degree Executive
Study the World for a European MBA 2010,
HEC Paris)
MBA.
BusinessWeek ,
- .

11.05.2011

03.05.2011

Begin.ru,

BusinessWeek

.
5

12

,
Citi.

14

100

16

02.12.2010,
31.01.2011

-

(WU).

19

30.05.2011

..:

21

30.05.2011

..

24

26

27.12.2010

..
:

07.06.2010

.. :
HEC Paris
( HEC Paris)

29

The St.Peterburg Times

16.02.2010

21st-Century MBA Programs

31

The St. Petersburg Times 28.09.2010

City Hosts CSR Event

9- EABIS
,

33

10.03.2011

The Hult Global Case
3
Challenge

,
The Hult Global Case Challenge
.

34

12.05.2011

- - R U HR?
L'Oral
HR L'Oral

35


.
..

36

19.11.2010

07.06.2010

"RU HR?" L'Oreal

37

19.11.2010

EDUNIVERSAL 2010:
- 1 (2008, 2009, 2010)
2 (2010).

38

08.10.2010

EABIS

9- EABIS ,

40

Top 20 Media Publications

2010 - 2011
Media

Date/ Period

Title

Content

Financial Times

09.05.2011

Graduate School of Management,

St Petersburg University

The leading world business newspaper

Financial Times has published a profile about
GSOM SPbU

Financial Times

20.09.2010

Masters of the universe: the rise of

pre-experience degrees

SPbU Vice-Rector Valery S. Katkalo

comments on Master in Management
Programs

Financial Times

04.07.2010

Rosneft seeks MBA skills

Financial Times

BusinessWeek

29.03.2010

04.04.2011

About the opening of the corporate MBA

Rosneft program for the Rosneft management,
designed and lauched by GSOM SPbSU

Rail link opens up St Petersburg

11

Study the World for a European

MBA.

Christopher Chatterton, St. Petersburg

University GSOM alumni (DDEMBA 2010, joint
program with HEC Paris) made a comment for
BusinessWeek in the article devoted to Bschools in Europe that are setting up
partnerships and satellite campuses in Asia
and the Mideast to give students a jump in
global business

12

14

16

Vedomosti ()

11.05.2011

How to study entrepreneurship

Vedomosti ()

03.05.2011

There are about 100 students in

international exchanges at GSOM
SPbU

About the internalization of the business

schools

Begin.ru, Vedomosti ()

02.12.2010,
25.01.2011,
31.01.2011

Expert North-West ()

30.05.2011

30.05.2011

Russian Railways and Deutsche Bahn teamed

to finance the Centre for International Logistics
and Supply Chain Management at GSOM
SPbU

About the program "Project Management for

Small and Growing Businesses", which is
implemented by GSOM at the financial support
from the Citi Foundation.

Expert North-West ()

Page

SPbU and Vienna University of

About the official ceremony of signing the
Economics and Business (WU)
signed the Double Degree Program Double Degree Program Agreement between
SPbU and Vienna University of Economics and
Agreement
Business (WU) at GSOM SPbU

19

Without throwing dust into one's

eyes

Interview of Associate Professor, Department

of Marketing, GSOM SPbU Aliona Andreyeva
about the luxury marketing

21

It is richly to be splendid

Comments of Associate Professor,

Department of Marketing, GSOM SPbU Aliona
Andreyeva about the luxury market in Russia

24

Director of the PricewaterhouseCoopers

Center for Corporate Social Responsibility,
GSOM SPbU
Yury Blagov about the
strategic value of the Corporate Social
Responsibility for the Russian companies
development
GSOM SPbU dean Valery S. Katkalo and HEC
dean Bernard Ramanantsoa about the alliance
of the two leading business schools -Russian
and French

Expert North-West ()

27.12.2010

Just a good business

Expert North-West ( )

07.06.2010

Alignment of the vectors

The St.Peterburg Times

16.02.2010

21st-Century MBA Programs

New trends in business education

31

The St. Petersburg Times

28.09.2010

City Hosts CSR Event

The ninth annual EABIS colloquium on

corporate responsibility and emerging markets
took place at GSOM SPbU in Russia for the
first time

33

This year the Hult Global Case Challenge was

aimed at tackling the global clean water and
basic sanitation crisis that concerns today
more than 3 billion people.

34

DP.ru ( )

10.03.2011

St. Petersburg UniversityGraduate

School of Management took third
place in the European Final of the
Hult Global Case Challenge

26

29

St. Petersburg University

(- )

12.05.2011

Another victory of GSOM Master

Program students in the Russian
final of L'Oreal business game R U
HR?

St. Petersburg University

(- )

19.11.2009

GSOM SPbU students presented their project

GSOM SPbU Master students took
to the President of the Russian Federation
part in the International Innovation
Vladimir Putin in the International Innovation
Convent
Convent .

36

St. Petersburg University

(- )

07.06.2010

GSOM SPbU students victory in the "RU HR?"

L'Oreal business game international final in
The season of winning is continuing
Paris for the 1st time in the history of the
L'Oreal business games

37

St. Petersburg University

(- )

19.11.2010

On the 1-st place again

St. Petersburg University

(- )

08.10.2010

The 9th Annual Colloquium of

GSOM SPbU hosted the 9th Annual
EABIS - The Academy of Business
Colloquium of EABIS - The Academy of
in Society
Business in Society

About GSOM Master Program students victory

in the Russian final of L'Oreal business game
R U HR?

The EDUNIVERSAL 2010 Ranking;

GSOM SPbU is again named #1 business
school in Russia and #2 business school in
Eastern Europe

35

38

40

Masters of the universe: the rise of pre-experience degrees

Financial Times
By Della Bradshaw
Published: September 20 2010

PDF : http://media.ft.com/cms/d4697d32-c26e-11df-956e-00144feab49a.pdf

There are few people in the world of business

schools who would bet against Blair Sheppard,
dean of the Fuqua school at Duke University
in North Carolina.
One of the most mercurial thinkers in the
business, he has been the brains behind many
of the most innovative management
programmes around. And last year, he decided
to pilot another Fuqua first:
a
one-year masters in management studies
degree, intended to give a bit of business
know-how to recent graduates in subjects as
varied as philosophy, modern languages and
maths. The first year of the pilot has been a
resounding success, says Sheppard. In
particular, the faculty has warmed to the
programme: The students are smart and
willing to go with ideas.
Learning curves: students at Essec International Business
But for Sheppard, this kind of preSchool, which has a successful MiM programme
experience masters degree (more usually
referred to as a masters in management, or
MiM) is more than just a degree for kids in North Carolina. As the university continues its quest to build
overseas campuses, he says this degree will form the basis of others to be taught at Duke University
campuses in countries such as China, India, Brazil and Singapore, and in the Middle East. In a year or
so, you will see a variant of this as the local degree to anchor us in these locations. There seems to be a
real need for this degree in each of the regions that we are talking about.
Though not the first US business school to launch an MiM Thunderbird, Case Western Reserve
University, the Universities of Southern California and Rochester already teach such programmes the
Fuqua endorsement may be the tipping point for MiMs in the US. Though these degrees were
traditionally the preserve of European business schools, the concept is gaining traction around the globe.
As business schools queue up to participate in the FT rankings (there are 12 new schools this year) newer
programmes that are not yet eligible for participation have been launched in countries that, like the US,
already have a strong MBA tradition. These include Canada (Ivey, Queens and the Sauder school at
UBC) and the United Kingdom (Warwick, Cambridge and London Business School, or LBS).
Like Duke, LBS launched its MiM in 2009, and there is a very clear understanding of the product, says
Julia Marsh, executive director of the programme.
6

But the business schools speak with one voice when they say that the real problem occurs much earlier in
the education system. As Franois Bonvalet, dean of Reims Management School, puts it: We cannot be
held responsible for something that happens 5-8 years before our selection process begins. We have to
address the economic problem: that is the key. If we cant address this, then all the rest is window
dressing.
But the French schools, and others that are essentially undergraduate business schools, will face a bigger
problem as MiMs take root in graduate business schools. At schools such as LBS and Duke (graduate
business schools), those who teach the programme are used to teaching executives and MBA participants,
not undergraduate students.
The level of sophistication in the teaching at a graduate business school is way higher, says Sheppard.
A sobering thought for many business schools in this years FT ranking.
What is the value of the masters in management degree, both to students and business schools?

ngel Cabrera
President, Thunderbird School of Global Management, US
It is clear that there is great demand from companies for entry- and mid-level managers with
solid business skills. The Thunderbird masters in management degree provides aspiring young
professionals who may not have significant work experience the opportunity to launch their careers
and to compete successfully in a rapidly changing and competitive marketplace.

David Saunders
Dean, Queens School of Business, Canada
The biggest bonus, our graduates tell us, is that the degree opens the doors to international
career opportunities. Our degree, the Queens Master of Management: Global Management, includes
double degree and student exchange options, so that Queens students benefit from the combined
resources of two institutions from alumni networks to career services.
Valery Katkalo
Dean, St Petersburg State University, Graduate School of Management (GSOM), Russia
The introduction of the masters in management degree here at GSOM indicates the successful
transition of Russian university education to the European Bologna process. For us, this is the key driver
of GSOMs systemic interna-tionalisation in terms of student and faculty exchanges, joint modules and
research projects.

Xiongwen Lu
Dean, School of Management, Fudan University, China
Masters in management degrees are growing in popularity in China. Positioned as top-notch
programmes for developing leaders for both the Chinese and the global economy, our masters
programmes incubate highly selected under-graduates with cutting-edge knowledge, professional skills
and international perspectives, who are capable of serving not only multinationals but also local giants.

Rosneft seeks MBA skills

: Financial Times
: 04 2010.
The Financial Times (FT), a leading British international business newspaper about the GSOM
SPbSU Corporate MBA Program for Rosneft Management

In the pipeline: Rosnefts managers must adjust to the companys new-found

growth
It has been a heady few years for Rosneft, Russias state-run company that became the countrys largest
oil group a little more than two years ago.
Now the company has launched an executive MBA programme with the St Petersburg State University
Graduate School of Management to ensure that its top officials not only catch up with its new-found
growth but are able to lead it into the future.
Twenty-seven of the companys managers were chosen for the two-year programme, which combines 12
modules and distance learning. The EMBA began in April with a module devoted to economics for
managers. The second module, held last month, focused on strategic and resource management.
Highly professional, versatile, prepared personnel arent just a certainty for the future but are, above all,
the foundation for fulfilling the new strategic tasks that the company puts before itself, says Sergei
Karaganov, Rosneft vice-president.
In 2007, Rosneft achieved its goal of becoming the countrys largest oil company after buying up the
assets of Yukos, the oil group bankrupted after the fall from grace of Mikhail Khodorkovsky, its former
chief executive. The bankruptcy auctions meant that Rosneft grew at breakneck speed, going from
Russias eighth-largest oil company to its biggest in a matter of months. In the midst of that growth, it
listed in London in one of the worlds largest initial public offerings to date.
Now Rosnefts managers have to adjust to its size and mission of leading the Russian oil industry into the
future. Added to this is the fact that the majority of Rosnefts 167,000 employees, including its managers,
have an educational background in technical studies such as engineering a legacy from the Soviet days.
Andrei Votinov has worked at Rosneft for 17 years and is now general director of Tuapsenefteprodukt, a
Rosneft subsidiary that runs a large oil export terminal in southern Russia. He finished at a military
academy and graduated from a state-run oil and petroleum university and has the Russian equivalent of a
PhD in science. The EMBA, he says, will help him acquire the managerial skills he needs to better head a
team of his own and to systemise the knowledge he has already acquired.
Its interesting also to see how the experience of global companies can help our abilities, he says.
Rosneft has ambitious plans. Lately, there is an understanding that it is the people and peoples
understanding of how to move further that will fulfil the goals of the company. It is a means of explaining
company strategy.
Mr Votinov, like many of his colleagues, devotes a minimum of 1 hours a day to course homework. A
website allows students to ask questions of professors.
8

GSOM, one of Russias premier business schools, has customised the programme to suit Rosnefts needs
a Russian company that is seeking better global integration.
Of the 12 modules, two will take place overseas one at Dukes Fuqua School of Business and one at the
Norwegian School of Management. Fuqua is one of the international schools with which GSOM has a
partnership and the two offer a variety of short management development programmes. The Norwegian
School of Management was chosen because of its long experience with the oil sector, says Olga
Udovichenko, director of GSOMs EMBA.
The idea is to give students best practices. We understand were dealing with a Russian company, with a
set of challenges that are typical for a Russian company. But we understand that they need to be global.
The idea is to give them global vision, global expertise, global best practices.
The programme focuses mainly on building corporate leadership through modules that allow students to
build skills in resource, strategic and operational management, financial analysis, marketing and sales. It
draws on GSOMs pool of 65 full-time professors.
The modules are held about once every six weeks, with managers coming from more than a dozen regions
in Russia to convene at GSOMs campus, a grand pre-revolutionary building in central St Petersburg.
Rosneft chose the 27 students all male from a larger applicant pool. Applicants were required to have
been in a managerial position for at least three years, have a university degree and be aged under 40.
One of the participants, Andrei Zhestkov, 37, has been working at Rosneft since he was 21 and manages
Tambovnefteprodukt, a former Yukos asset 480km south of Moscow.
Among the students, there is a large range of responsibilities and locations, from Irkutsk to Moscow,
from Murmansk to Tuapse, he says.
I hope what we learn isnt only applied where we work but in the main office, he adds. Id like to take
part in projects, apply the new technologies that we study.
Rosneft is a behemoth of a company used to top-down leadership in the Soviet tradition. Yet Mr
Karaganov insists the MBA programme signals a shift in management style, putting more faith in
managers across the board.
The GSOM programme is not the first time Rosneft has organised an EMBA for its managers. Since
2005, it has enrolled students in an MBA offered by the International Institute for Energy Policy and
Diplomacy at the prestigious Moscow State Institute of International Relations, in partnership with
Norways Bodo Graduate School of Business. Two groups, comprising a total of 40 Rosneft managers,
have already completed the course and a further 23 are enrolled.
The St Petersburg programme was attractive to Rosneft because it complies with international, as well as
Russian, MBA standards, says Mr Karaganov, and the coursework offered to its managers best suits the
companys strategic goals. GSOM has tailored coursework to apply to practical problems faced by
Rosneft.
Such an approach allows us to successfully combine all the necessary elements of classical business
education...with practical skills in managing major oil and gas sector projects, adds Mr Karaganov.
Sergei Bogdanchikov, Rosnefts long-standing chief executive officer, sits on GSOMs advisory board.
The project is a coup for GSOM, one of Russias premier business schools. Its presence has recently been
overshadowed by newcomer Skolkovo, the private business school in Moscow that began aggressively
marketing MBAs in 2006.
Skolkovo, located in the heart of the newly formed high-technology hub that has been dubbed Russias
answer to Silicon Valley, launched its full-time MBA at the end of last year, while its 18-month executive
MBA programme has been running since the schools founding. It maintains links with MITs Sloan
School of Business and a host of schools in emerging markets, such as India and China.
GSOM has a more established pedigree. St Petersburg State University first agreed to create a school of
management in 1992.
GSOM believes that the fact the Rosneft course is taught in Russian, by professors well acquainted with
the peculiarities of working in Russia, worked to its advantage, says Ms Udovichenko. GSOM had
already organised several executive education programmes for Rosneft before taking on the full MBA.
9

The top management is fixedly following the career development of each participant and graduate of the
corporate MBA programme, placing on them a bigger hope as future agents of strategic change inside the
company, adds Mr Karaganov.

10

Rail link opens up St Petersburg

By Della Bradshaw
Published: March 29 2010

The state-owned Russian Railways (RZD) has teamed up with its German counterpart Deutsche Bahn
(DB) to finance the Centre for International Logistics and Supply Chain Management at St. Petersburg
State Universitys graduate school of management.
The collaboration, which will run for five years, and which will finance the appointment of a senior and a
junior professor, is the first of its kind in Russia. As well as conducting research, the centre will train 180
managers a year, at bachelor and masters level, and will also conduct programmes specifically for
managers from the two rail companies.
The European Business School (EBS) in Wiesbaden, Germany, and the St. Petersburg Transport
University, Russias oldest technical university, will collaborate with the St Petersburg State University in
delivering the programmes and developing research.
At the official opening of the centre Valery Katkalo, dean of the St Petersburg graduate school of
management, said the project was ambitious because of the many levels of collaboration. The project
unites key partners from both business and academic spheres. Basing on this potential, the school will
develop research and open new unique programs on logistics for all levels of business education.

11

Study the World for a European MBA

B-schools in Europe are setting up partnerships and satellite campuses in Asia and the
Mideast to give students a jump in global business
By Erica Rex
SPECIAL REPORT

Globalization has clearly arrived. The total value of world trade in exports has doubled in the
last decade, to $16 trillion in 2009. A full 10 percent of China's total exports now land on the
shelves of Wal-Mart (WMT) stores. And the Japanese earthquake and tsunami have disrupted
supply chains worldwide.
Keeping their students competitive in this new global economy has become a focus for
European business schools in recent years. They've inaugurated new courses in international
business and have rolled out a growing number of foreign study opportunities and internships in
places ranging from China and India to South America and Silicon Valley.
Already, three major European B-schools have opened satellite campuses in other countries.
France's INSEAD, which pioneered the practice, now has facilities in Singapore and Abu Dhabi,
where students can spend some or all of their MBA enrollment time. French rival HEC has a
new campus in Qatar, while Spain's IESE has opened a New York satellite. Virtually all other
European B-schools have established academic affiliations around the world; Rotterdam's RSM
Erasmus, for instance, offers its students semester-long exchange programs with more than
100 leading B-schools in Europe, Asia, and the Americas.
Why admit students to a European MBA program, only to see them off to distant locales? The
point of globalizing management education is to keep up with the reality of business.
Barcelona's IESE is launching a new, first-year course called Globalization of Business
Enterprise. Its goal is to give students "a framework for thinking systematically about the
cultural, administrative, political, geographic, and economic differences across countries and
how they affect business decisions," says Pankaj Ghemawat, who developed the course as
professor of strategic management at IESE.
IESE Goes West, to New York
Last May the school opened a satellite campus in New York to promote its custom programs for
executives and to establish a research center on global business. Professors from IESE's
Barcelona campus take students to New York for several weeks, where they study business in
the context of a great global city.
12

Copenhagen Business School has gone further by inaugurating a program that takes 15
undergraduate business students around the world for 18 months. Established in conjunction
with Chinese University of Hong Kong and the Kenan-Flagler Business School at University of
North Carolina, Chapel Hill, the program begins in Copenhagen, then moves to Hong Kong and
finishes at UNC. Regular classroom education is supplemented with hands-on interactions in
conjunction with enterprises on each of the continents and is interspersed with field trips to such
places as Beijing.
Diverse experiences are more common at European MBA programs, which tend to draw a
higher proportion of international students than attend B-schools in the U.S. At Lausanne's IMD,
for instance, there are 90 students from 45 countries in the MBA program, including Africa, Latin
America, East and South Asia, and the former Soviet Union. "We have no more than five
students from any one country," says Martha Maznevski, professor of organizational behavior
and international management and director of IMD's MBA program.
IMD: Learn to "Manage in Complexity"
Although IMD has no satellite campuses of its own, students are required to work on
international consulting projects. Depending upon their interest, this can take them to Europe,
China, Mexico, the Baltics, the U.S., or Canada. All students also are required to spend two
weeks in South Africa. "They all have to learn to work in the context of an emerging market to
manage in complexity," says Maznevski.
The payoff from exposure to different business cultures can be enormous. Christophe
Chatterton got an Executive MBA in 2010 through a joint program of France's HEC and the
Graduate School of Management at Russia's St. Petersburg State University. He chose to do
two of his six-week training modules in China, working in Shanghai and Beijing with teams of
other students on complex business problems. Among the projects he tackled: smart grid plans
for China's planned megacities and a growth plan for a tea-house chain that could be "a
Starbucks for tea," Chatterton says.
The cultural differences were eye-opening. Chatterton observed that the Russian students in his
program spoke much more boldly to professors at Tsinghua University than the Chinese
academics were used to. He was also amazed at how much time and effort went into
formulating plans in China. "Strategy is far more important than profit in China, where they use
proverbs like 'Understand the past to know the future'," he says. The Chinese take the long
view, Chatterton says, "but their long view is 150 years. For Western business, it's only about 30
years."
Such insights will provide invaluable to students like Chatterton as they aim for success in an
increasingly globalized business environment. European B-schools are making sure their
graduates are prepared for that world.

13


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30

21st-Century MBA Programs

: St Peterburg Times
: Elmira Alieva
: 16 2010 .

Business education comprises a variety of programs, including MBAs, executive MBAs, professional
retraining courses, and bachelors and masters degrees in management. The choice of program depends
on the profile of the applicant, their motivation and business experience.
Photo: GSOM
Generalized MBA programs have overtaken more
specialized courses since the onset of the recession, though
some local business schools continue to launch new
programs.
According to specialists, one of the current global trends is
an increase in the number of students enrolling on full-time
MBA programs, while demand for specialized business
programs has decreased.
The demand for our Executive MBA general and strategic
management is stable, said Anastasiya Korshunova of Vlerick Leuven Gent Management Schools St.
Petersburg campus. I think that in times of crisis there is a demand for more generalized programs,
because it gives the graduates some freedom. This assessment is confirmed by the actions of some other
local schools, which have been forced to close their highly specialized MBA programs. There has also
been a decrease in the number of short-term courses, but some schools have even managed to launch new
programs, she said.
Education must follow the best trends and standards in the world and reflect the globalization of the
economy and contemporary expectations, requirements and skills in the quality of professional staff, said
Yelena Kornyshkova, executive director of masters programs at the Graduate School of Management of
St. Petersburg State University (GSOM.)
We are starting new programs in response to demand on the job market (Corporate Finance, Logistics
and Supply Chain), continue to offer an International Technology and Innovations Management masters
program, and to develop two full-time masters programs with the very top players in the world business
education industry (CEMS MIM and HEC-Paris), said Kornyshkova.
The development of so-called pre-experience master of business and management programs is a recent
trend, said Igor Baranov, first deputy dean of GSOM. These are not ordinary masters programs
building on bachelor degrees; they are separate programs that admit applicants from different professional
spheres and train either academics or practitioners, he explained.
The number of masters program students at GSOM increased from about 70 in 2007-2008 to 200 in
2009-2010, with competition for places growing by 300 percent, said Kornyshkova.
The overall number of applicants for business programs in St. Petersburg has decreased, say specialists.
If we talk about the market in general, there are fewer applicants for MBA programs, because these
programs are more expensive, and the number of people able to pay such a sum of money has decreased,
said Sergei Fyodorov, director of the Open Business School (OBS). However, some of our colleagues
tell a different story, he added.
There has been a shift to the corporate sphere, said Dmitry Pavlov, deputy head of development and
external relations at the International Management Institute in St. Petersburg (IMISP).
There is an open market consisting of individuals who decide to study and pay for their education
themselves. This market has shrunk. On the other hand there is corporate demand, when a company
orders an education program for its staff.
Its common knowledge that each school has two or three permanent customers big companies and
market players. So in our case there has been an increase in the proportion of these companies more
than 50 percent of our income comes from the corporate sector. However, our aim is to bring back
individual students, said Pavlov.

31

Last year, the management of many corporate companies realized that their managers were not capable
of solving crisis situations, so they started ordering corporate MBA programs, said Igor Dukeov, EMT
area principal at the Stockholm School of Economics (SSE) in St. Petersburg.
For instance, Gazprom and RZD (Russian Railways) have started ordering such programs more actively.
The crisis influenced top-ranking management, who realized that it is necessary to educate their staff
more efficiently.
Now companies prefer to finance corporate programs for groups of their employees, but its more
difficult to get financing for just one employee, said Pavlov. If before the crisis, it was often quite easy
for the employee to get financing from their company for an MBA, now its more difficult. Today
companies prefer comprehensive programs for their staff, he explained.
The tuition fees for full-time MBA programs in St. Petersburg start from 7,000 euros, according to
specialists. MBA diplomas from international schools in the city cost from 20,000 to 35,000 euros.
International diplomas are more expensive, because they imply the participation of foreign tutors and
international internships, explained Dukeov.
Most schools offer payment by installment. One recent trend is the division of existing module programs
into smaller modules that are sold separately.
This makes it possible to extend the period of study, said Dukeov.
Loans are another method of payment. Many schools have partner banks or offer their own credit
program. However, specialists agree that since the onset of the economic crisis, it has become more
difficult to obtain a loan for education.
Some schools, such as Vlerick Leuven Gent Management School, have launched their own scheme of
crediting.
Its one of the factors in successful admissions in 2009 for the full-time MBA, said Korshunova.
Some schools offer discounts or bonuses, said Fyodorov of OBS. Its something that was not common
before. Since there are not many people able to pay for one or two years in advance, schools are
considering an individual payment approach. This means that if someone offers their own scheme of
payment, it will be considered, he added.
Younger applicants who want to obtain masters degrees in areas of business might aspire for government
financing or individual grants.
The number of federally financed places remained the same in 2009 as in 2008, despite an expected
increase, said Kornyshkova, talking about GSOMs Master in International Business program.
GSOM continued to motivate large corporations the strategic partners of the school to support
quality business education at a masters level, and for the second year it resulted in funding 31 individual
grants covering full tuition for two years of the masters programs in addition to about 10,000 rubles
($330) per month as a merit-based scholarship.
MBA programs continue to encourage experienced professionals to pay for their education themselves, or
get funding from their corporate sector.
Its experienced top-level managers who come to get an MBA, said SSEs Dukeov. They know how to
control their cash flows. So I think it is not the flexibility of payment that plays the most important role
when applicants choose their MBA program.

32

City Hosts CSR Event

: The St. Petersburg Times
: 28 2010.

The ninth annual EABIS colloquium on corporate responsibility and emerging markets took place in the
city last week.
Co-organized by the Graduate School of Management (GSOM) of St. Petersburg State University, it
was the first event on such a large international scale to be held in Russia in the field of corporate social
responsibility (CSR).
This years colloquium signified the progression of EABIS from the study of separate problems on
collaboration between business and society to the complex analysis of the CSR phenomenon on emerging
markets, primarily the BRIC countries.
The debate was related to the changing roles of old and new multinationals as the main global CSR
actors.
The range of problems of corporate social responsibility has altered its position today, said Yury
Blagov, head of the GSOM CSR center.
Previously, CSR was considered to be an exotic form of management and it was associated with certain
additional charity activities, said Blagov. Modern interpretation of CSR links it to such issues as
strategic management, corporate governance and simply effective business practices.
EABIS, the Academy of Business in Society, is an association of the biggest international companies,
leading business schools and academic institutions aimed at facilitating collaboration between business
and society.

33

 The Hult
Global Case Challenge
: DP.ru, : 10/03/2011
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