Starbucks Organizational Structure

Howard Schultz Schultz is the founder of the company. In this moment, the 57 year-old man is the Chairman of the Board, President and Chief Executive Officer. He has been in this position since 2008.

William W. Bradley
Bradley, a 67 year-old man, has been the Director at Starbucks Corporation since 2003. By 2001, he operated as Chief Outside Advisor to McKinsey & Companys non-profit practice until 2004.

Mellody Hobson
Since 2005, Hobson has been a Director at Starbucks Corporation. Currently, she works as the President and Director at Ariel Capital Management and as the Chairmand and Trustee of Ariel Mutual Funds

Business Strategy
Saturate the Market: Cover an area completely.
Demographics studys Traffic patterns Other stores

To Please the Customer

Creating an intimate and welcoming environment in their stores providing a great cup of coffee

New Strategy: Post Recession

Aligning the companys cost structure to its current business strategy. Improving operational efficiencies. Making technology investments Satisfy customers need for value and quality.