GKM COLLEGE OF ENGINEERING AND TECHNOLOGY DEPARTMENT OF MBA(II Year) I INTERNAL TEST 571078--MERCHANT BANKING AND FINANCIAL SERVICES

Maximum Marks:50 PART-A 10x2=20 1. Define Financial System. 2. Define Merchant Banking. 3. Differentiate Money Market and Capital Market. 4. What are the categories in Merchant Bank? 5. What is Stock Exchange? 6. What are the functions of Stock Exchange? 7. State the objectives of SEBI. 8. What are the activities connected with corporate counselling? 9. Mention few development and challenges in merchant banking? 10.Write a short note on limitations of Financial System? PART-B 11. 12. 3x10=30

Explain the different components of Indian Financial system Discuss in detail the various functions performed by merchant bankers. 13. Discuss the various general obligations of Merchant Banker under the SEBI regulation

GKM COLLEGE OF ENGINEERING AND TECHNOLOGY DEPARTMENT OF MBA(II Year) I INTERNAL TEST 571075 CONSUMER BEHAVIOR Maximum Marks:50 PART-A 10x2=20 1. Define Consumer Behavior. 2. Write a short note on Significance of consumer behavior 3. Write a short note on dimensions of consumer behavior. 4. Differentiate industrial and individual consumer. 5. What are the various role of buyer? 6. Define Perception 7. Define Motivation 8. Write down the process of consume decision making? 9. What are various field involved in consumer behaviour? 10. Define model. Mention the various consumer behaviour models. PART-B 11. Explain the various applications of consumer behaviour 12. Explain the Howardsheth model of consumer behaviour. 13. Explain the Engel Kolat Blackwell model of consumer behaviour. 3x10=30