6DigitalTrendstoWatch SOCIALMEDIAPRESENTATION

CuratedbySteveRubel,DirectorofInsights+ DavidArmano,SVPDigital

TechnologiesGetAlltheA/en0on,YetTheyreFlee0ng

Trends,However,DevelopMoreSlowlyandAreOAenTimeless

TREND1MARKETINGINTHEAGEOF SOCIALMEDIAPRESENTATION STREAMS

THECHALLENGE:THEFIREHOSE

PEOPLENEEDTOHEARTHINGSMANYTIMESFORITTOSINKIN

I:ESTABLISHDIGITALEMBASSIESANDEQUIP EMPLOYEESTOBECOMEAMBASSADORS

II:EMBRACEMULTIPLICITYANDDIVERSITY

III:USETHEFORCE,DONTFIGHTIT

TREND2THEGOOGLIZATIONOFMEDIA: BUILDINGADIGITALLYVISIBLEBUSINESS

10

QUALITYCONTENTDRIVESDIGITAL VISIBILITY

SOCIALCONNECTIONSDRIVEDIGITAL VISIBILITY

TREND3THEDATADECADE: SOCIALMEDIAPRESENTATION DIYINSIGHTSANDSITUATIONALAWARENESS

I:TAPINTOFREETOOLSAND BECOMEDATAJUNKIES

II:LOOKFORUNMETNEEDSANDUSETHE DATATOPLANPRODUCTSANDCAMPAIGNS

II:MAPNETWORKSTOUNDERSTANDHOWTO USETHEMEFFICIENTLYANDEFFECTIVELY

TREND4BusinessBecomesSocial Socialmediaexpandsintothefabricofbusiness fromcommunicaZonstohowconsumersbecome cocreatorsandemployeesbecomeadvocates

18

I:CONVERTEMPOWEREDINDIVIDUALSTO EMPOWEREDGROUPS&COLLECTIVES
19

(CharlesSchwabisanEdelmanclient)

II:INCLUDESTAKEHOLDERSINTOYOUR INNOVATIONINITIATIVES
20

(StarbucksisanEdelmanclient)

III:ENCOURAGEEMPLOYEESTOADVOCATE RESPONSIBLY

(NutroisanEdelmanclient)

21

IV:PREPAREEMPLOYEESFORPUBLIC ENGAGEMENT

22

V:EMBRACESOCIALBUSINESSBEYONDA SINGLEDEPARTMENT

CUSTOMER CARE

PR

IT

HR R&D

MarkeZng

social media touches all of these

23

BUSINESSBECOMESSOCIAL: ACTIONITEMS
Planforscale(movingbeyondexperiments) Organizeaccordingly Integrateexternalwithinternal Engageemployees Formalizeguidelines

24

TREND5LOCATION,LOCATION,LOCATION Whereareyouisthenewwhatareyoudoing? Mobileandlocalbringthedigitalandrealworlds together.

25

LOCALADDSANOTHERDIMENSIONTO AMBIENTAWARENESS

26

POPULARPLATFORMSCRITICALTO MOREMASSADOPTION

27

OPPORTUNITIESTOBRINGPHYSICAL ANDDIGITALWORLDSTOGETHER

(StarbucksisanEdelmanclient)

28

LOCATION,LOCATION,LOCATION: ACTIONITEMS
Integraterealworldeventswithdigitalstrategy Lookforwaystobringpeopletogetherlocally TapintogamingaspectandrewardparZcipaZon&loyalty DelivervaluethroughincenZves Experimentwithpilotprograms

29

TREND6PRIVATEBECOMESPUBLIC AsnetworkssuchasFacebookbegintoloosentheir privacyrestricZonsandGenYadvancesintheworkforce, whatoncewasprivatebecomesincreasinglypublic

30

Privacyisnolongerasocialnorm
MarkZuckerburg

WEAREINCREASINGLYBECOMING RESPONSIBLEFOROUROWNPRIVACY

31

HOWMUCHDOWEWANTTOSHARE?

32

DATAGETSPUTINTOTHESTREAMIF WEALLOWIT
33

PRIVATEBECOMESPUBLIC: ACTIONITEMS
Bepreparedforpublicengagement(socialmediaguidelinesetc.) CreaterulesofengagementforsocialmediaparZcipaZon MonitorconversaZonsinallecosystems(owned,paid,earned) ParZcipateauthenZcally Harnesssocialsharing&broadcasZng AssumeallinteracZonsarenowpublic

34

SOCIALMEDIAPRESENTATION @steverubel@armano

ThankYou

edelmandigital.com