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TWILIGHT-0-MANIA

FOUNDERS:

NIDHI DEDHIA - 5 DHARA KOTHARI 15 REEMA LIMBACHIA - 16 ALITTA MENDONCA

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INRTODUCTION

NAME: TWILIGHT - O MANIA ADDRESS: Following Retail Outlets

Phoenix Mall. Infinity Mall (Malad). Own outlet Twilight-omania at Lokhandwala.

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INDUSTRY ANALYSIS

FUTURE OUTLOOK: Plan to open 3


more outlets in the city within a year

MARKET SEGMENTATION:
Target Age - 15-30 years Future Expansion - Metropolitan cities Competitors Harry potter, Barbie

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DESCRIPTION OF BUSINESS

MISSION: Commitment to provide


the very best Twilight experience to all the devoted & passionate TWIHARDS

SIZE OF BUSINESS: Small Scale NO. OF EMPLOYEES:


Retail outlets- 24 (per outlet 8)

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DEPARTMENTS

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FASHION
T-Shirts Jackets Denims Belts Footwear

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ACCESSORIES
Jewellery Watches Bag Key chains Mobile case Umbrella

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STATIONARY
Books DVDs Posters Calander Compass box

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GAMES & QUIZ Toys Board games


Cards Puzzles Quiz

Twi ligh t Qu iz

Twi l i ght

c ards

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Kristen Stewar t Make over

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PRODUCTION PLAN

FASHION
CUTTING STITCHING BAR TRACKING

PACKAGING

FINISHING

EMBOSSING

Supplier : Winston,
Sewri, Mumbai.

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ACCESSORIES &STATIONARY
ORDINARY PEN/PENCIL/JEWELLERY/KEY CHAIN

LABELLING/IMPRINTING

PACKAGING

Supplier : Sai enterprise,


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Virar, Mumbai.

IMPORT :

BOOKS DVDs GAMES Video games & board games

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MARKETING PLAN

PRICING
FASHION ITEM
T- SHIRT JACKET DENIM FOOTWEAR 450 700 200

COST (Rs)
250

ITEM
BAG WATCH JEWELLERY KEY 4/17/12 CHAIN 400 350

COST (Rs)

100 onwards 125

ACCESSORIES

STATIONARY
ITEM BOOKS DVDs POSTERS CALENDERS COST (Rs) 450 499 100 250

GAMES & QUIZ ITEM


TOYS BOARD GAMES VIDEO GAMES CARDS 4/17/12

COST (Rs) 150 onwards 300 300 200

PROMOTION Print media- Newspapers/Magazines, Banners/Posters Face to Face Radio Online media- Google Ads, social networking sites Manual/Handbooks

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FINANCIAL PLAN

SOURCES OF FUND : Self-funded (Each partner contributing Rs. 1.10 lakhs)


EXPENSES LOAN : 2 lakhs MANUFACTURING UNIT (Raw material,workers,machines,electricity, packaging) IMPORT (Material,duty) STORE (Rent,electricity,staff) MARKETING (Print & online media etc.) COST (Rs) 1,00,000

BREAKEVEN ANALYSIS :

1,50,000 2,50,000 1,50,000 1,00,000

COPYRIGHT (From Summit entertainment & Stephenie Meyer) 4/17/12

BREAKEVEN ANALYSIS :

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ORGANISATION PLAN

Form of ownership : Partnership firm. Management team :


NAMES NIDHI DEDHIA DHARA KOTHARI REEMA LIMBACHIA ALITTA MENDONCA JASMI GUDHKA QUALIFICATION MBA FINANCE from IIM-Ahmedabad MBA MARKETING from JAMNALAL BAJAJ MBA MARKETING from WELINGKAR MBA HUMAN RESOURCE from NMIMS MBA HUMAN RESOURCE from NMIMS

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ROLES & RESPONSIBILITIES


NAMES NIDHI DEDHIA DHARA KOTHARI REEMA LIMBACHIA ALITTA MENDONCA JASMI GUDHKA ROLES Look after funds,expenses Follow latest fashion trend, plan & implement strategies for advertising Look after marketing Look after production Look after public relations & customer satisfaction

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SURVEY
1. ARE YOU A TWILIGHT FAN?

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2. WOULD YOU LIKE TO HAVE AN OFFICIAL TWILIGHT STORE IN MUMBAI?

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3. WHAT WOULD YOU GO FOR?

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4. WHAT PRICE WOULD YOU LIKE TO BUY TWILIGHT CLOTHES?

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5. WHAT PRICE WOULD YOU LIKE TO BUY TWILIGHT ACCESSORIES FOR?

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HAPPY SHOPPING!! THANK YOU


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