Scribd Logo
Загрузить

Добро пожаловать в Scribd!

  • Brand Personality

    Загружено:

    Satish Verma
    8 просмотров3 страницы
    A brand is expressed either as a personality who embodies these personality traits or distinct personality traits. Brand personality must be differentiated from brand image in the sense that, while brand image denotes the tangible benefits and attributes of a brand, brand personality indicates emotional association of the brand.

    Исходное описание:

    Авторское право

    © Attribution Non-Commercial (BY-NC)

    Доступные форматы

    PPTX, PDF, TXT или читайте онлайн в Scribd

    Этот документ был вам полезен?

    Это неприемлемый материал?

    Пожаловаться на этот документ
    A brand is expressed either as a personality who embodies these personality traits or distinct personality traits. Brand personality must be differentiated from brand image in the sense that, while brand image denotes the tangible benefits and attributes of a brand, brand personality indicates emotional association of the brand.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    8 просмотров3 страницы

    Brand Personality

    Загружено:

    Satish Verma
    A brand is expressed either as a personality who embodies these personality traits or distinct personality traits. Brand personality must be differentiated from brand image in the sense that, while brand image denotes the tangible benefits and attributes of a brand, brand personality indicates emotional association of the brand.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 3

    By Satish verma

    4/18/12

    BRAND PERSONALITY
    Brand characteristics is a set of human characteristics associated with a brand. Brand personality is nothing but personification of brand. A brand is expressed either as a personality who embodies these personality traits or distinct personality traits For instance: Shahrukh khan and Airtel; John Abraham and Castrol

    Click to edit Master subtitle style

    4/18/12

    BRAND PERSONALITY MUST BE DIFFERENTIATED FROM BRAND IMAGE


    Brand personality must be differentiated from brand image in the sense that, while brand image denotes the tangible benefits and attributes of a brand, brand personality indicates emotional association of the brand.

    4/18/12

    Вам также может понравиться