Author: Alan J Rowe

SATISH VERMA

Alan J. Rowe

Alan J. Rowe is an Emeritus Professor of Management and Organization, USC Marshall School of Business. He has authored or co-authored 11 books. He was also a member of the corporate staff at General Electric and Hughes Aircraft company.

Strategic-Management-Methodological Managerial Decision Making: A Guide to Successful Business Decisions Strategic Management and Business Policy: A Methodological Approach Managing With Style: A Guide to Understanding, Assessing, and Improving Decision Making Intelligent Information Systems: Meeting the Challenge of the Knowledge Era

:Features :

make use of all four forms Teaches readers to understand and

of creativity: intuition, innovation, imagination and inspirational leadership. Strategic advice for executives on how to lead an organization towards greater creativity. Includes the author's systematic test for measuring creativity: the Creative Potential Profile.
Creative Intelligence: Discovering the Innovative Potential in Ourselves and Others

Four Types of creative Intelligence:

1. 2. 3. 4. Intuitive Innovative Imaginative Inspirational

Profit Test Results

Intutive Innovative Imaginative Inspirational 50 55 60 65 70 Profit Test Results

Creative Intelligence: Discovering the Innovative Potential in Ourselves and Others

 General Intelligence Vs Creative Intelligence:

Creative Intelligence: Discovering the Innovative Potential in Ourselves and Others

 Why is Creativity Important?

The value of knowing our Creative Intelligence is that it can help us deal with the changing word in which we live. To Cope with our new environment, we need to be more flexible and adaptive.

Creative Intelligence: Discovering the Innovative Potential in Ourselves and Others


How to Enhance Creativity: Be willing to compromise Change the approach Think of the opposite approach to doing things

Creative Intelligence: Discovering the Innovative Potential in Ourselves and Others


Creativity at Work: Some managers find it difficult to support innovation and creativity, partly because their primary focus is on performance and any change could be disruptive.

Creative Intelligence: Discovering the Innovative Potential in Ourselves and Others